{"id":685454,"url":"https://alion.io/job/entyreinc-senior-growth-marketer-e-commerce","title":"(Senior) Growth Marketer E-Commerce","company":{"id":673332,"name":"ENTYRE","domain":"entyreinc.com","url":"https://alion.io/company/entyreinc","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Zurich, Switzerland"],"countries":["CH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":83000,"max_usd":197000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"A/B Testing","optional":true},{"name":"Canva","optional":true},{"name":"Figma","optional":true},{"name":"Shopify","optional":true}],"status":"live","first_seen_at":"2026-07-27T20:07:44Z","employer_posted_date":"2026-07-27","last_verified_at":"2026-11-04T01:54:39Z","board_verified":true,"closed_at":null,"days_open":99,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":99},"description":"Location:\nZurich: Sonnentalstrasse 21, 8600 Dübendorf (Hybrid - 4 days in the office)\n\nBerlin: Erkelenzdamm 11-13, 10999 Berlin (Hybrid - 3 days in the office)\n\nWho we are\nPflegewegweiser, part of the Entyre Group, is one of the fastest-growing health-tech scale-ups in Switzerland and the US - 500+ employees, locations from Zurich to Boston, and a mission that truly matters: helping people live independently at home. We make sure families are compensated for caring for their loved ones, and supply them with the homecare products they rely on every day.\nPflegewegweiser Shop is a startup within this scale-up. We're building an e-commerce business from the ground up. That means: no legacy accounts to inherit, no 40-page media plans, and no waiting three quarters for your test to go live. You launch it, you own it, you read and interpret the numbers, and you act accordingly.\nWhat you'll own\nThe paid engine. You own Google Search, Shopping, and PMax end-to-end - from campaigns to assets to budget. You run the Merchant Center and the shopping feed like they're yours - because they are: clean data, healthy diagnostics, well-maintained feeds.\nMeta & creatives. You plan, launch, and optimize our Meta campaigns. You drive the creatives that feed them - static and video - from in-house production to briefing and directing agencies. You know a winning ad isn't luck, it's a testing pipeline.\nFunnels. You build marketing funnels across the entire customer journey and continuously optimize them - from first click to repeat purchase.\nGrowth sprints. You design experiments that open up new growth opportunities beyond day-to-day optimization. You find the growth opportunities we haven't identified or tapped yet.\nNew bets. You develop new business models together with the Head of E-Commerce, stress-test them, and make them better - expanding what the shop can be.\nThe setup. You question existing setups and processes, iterate on them, and make them better. If something is slow, manual, or \"just grew that way,\" you challenge it.\nThe shop. You help improve the shop experience, drive e-commerce sales, and elevate the customer experience - your insights and improvement suggestions can be implemented quickly and directly to give our customers a better experience.\nThe numbers. You analyze marketing and sales KPIs to find growth opportunities and efficiencies. Your analysis doesn't just go into a report - it directly influences our spending and budget allocations.\nWhat you bring\n3+ years of marketing experience, preferably at a startup, scale-up, or agency\n\nHands-on experience with paid campaigns on Google Ads and Meta - you've set up and optimized campaigns yourself, not just watched a dashboard\n\nA data-driven understanding of marketing and e-commerce KPIs - comfortable with reporting and able to move quickly from raw data to an actionable recommendation\n\nOwnership from day one - you'd rather build the process than wait for one\n\nComfort with ambiguity and a healthy balance between speed and quality\n\nGerman and English\n\nNice to have\nExperience with Google Merchant Center and shopping feeds\n\nFamiliarity with Shopify or a comparable e-commerce platform\n\nBasic creative skills (Canva, CapCut, Figma, video production) and experience briefing creative agencies\n\nKnowledge of A/B testing, CRO, and funnel analytics\n\nAn affinity for healthcare/homecare - or the curiosity to dive deep\n\nWhy this role\n0 to 1, for real. You build the growth engine instead of waiting for someone else to.\nDirect line to leadership. You report to the Senior Growth Manager and work closely with the Chief Business Development Officer. Short paths, fast decisions, no bureaucracy. You learn fast, get direct feedback, and quickly gain ownership of your own topics and areas of responsibility.\nImpact you can see. Small, independent team; your tests land in the business immediately.\nScale at your back. The pace and autonomy of a startup, backed by the resources of an international group - in one of the biggest growth markets there is: homecare and digital health.\nHow we operate - non-negotiable:\n\"Insanely great\" for families - delivered now\nForget mere \"satisfaction.\" We deliver support that makes caregivers feel seen, understood, and valued. Anticipate their needs and solve problems quickly. The standard is \"insanely great,\" period. Anything less slows us down and fails our families.\nSpeed is king - ruthless focus is key\nVelocity comes from focus. Eliminate distractions. Concentrate all effort on the #1 critical objective until it's done, then move to the next. Decide what not to do and cut it ruthlessly. Being a mile wide and an inch deep is failure - move the needle now.\nRaise the bar - crush mediocrity\nMediocrity kills speed, morale, and companies. Hunt it down and eliminate it. Good enough is never good enough. Demand top performance from yourself and everyone around you. Own your work, deliver excellence fast, and accept no excuses.\nThe speed algorithm - question, delete, simplify, accelerate\nBuild momentum by questioning every requirement: who asked, and why? Delete ruthlessly - parts, processes, bureaucracy. Simplify what remains. Accelerate cycle times relentlessly. \"It can't be done\" means \"you haven't figured it out yet - go do it.\" Break bottlenecks, find shortcuts, remove friction.\nAct like owners - bold bets, fast action\nThis is your company. Own the mission and the results. Take initiative, make bold bets that leapfrog progress, and act decisively. If you stumble, learn faster and go again. Bias for action is everything.\nThe bottom line:\nWe are building something vital at lightning speed. This requires intensity, focus, and a relentless drive to execute. If reading this makes you want to jump in and build faster, welcome to Pflegewegweiser!\n____________________________________________________________________________________________________________\nDeutsch:\nWer wir sind\nPflegewegweiser, Teil der Entyre Group, ist eines der am schnellsten wachsenden Health-Tech-Scale-ups in der Schweiz und den USA - 500+ Mitarbeitende, Standorte von Zürich bis Boston und eine Mission, die wirklich zählt: Menschen zu helfen, selbstbestimmt zu Hause zu leben. Wir sorgen dafür, dass Familien für die Pflege ihrer Angehörigen entschädigt werden, und beliefern sie mit den Homecare-Produkten, auf die sie sich täglich verlassen.\nDer Pflegewegweiser Shop ist ein Startup innerhalb dieses Scale-ups. Wir bauen ein E-Commerce-Business von null auf. Das heisst: keine Alt-Accounts, die du erbst, keine 40-seitigen Mediapläne und kein Warten über drei Quartale, bis dein Test live geht. Du launchst es, du ownst es, du liest und interpretierst die Zahlen, und handelst entsprechend.\nWas du ownst\nDie Paid-Engine. Du ownst Google Search, Shopping und PMax end-to-end - von Kampagnen über Assets bis Budget. Du führst das Merchant Center und den Shopping-Feed, als wären sie deine - denn das sind sie: saubere Daten, gesunde Diagnostics, top gepflegte Feeds.\nMeta & Creatives. Du planst, launchst und optimierst unsere Meta-Kampagnen. Du treibst die Creatives, die sie füttern - Static und Video - von Inhouse-Produktion bis zum Briefen und Steuern von Agenturen. Du weisst: Eine Gewinner-Ad ist kein Glückstreffer, sondern eine Testing-Pipeline.\nFunnels. Du baust Marketing-Funnels entlang der gesamten Customer Journey und optimierst sie konsequent - vom ersten Klick bis zum Wiederkauf.\nGrowth Sprints. Du designst Experimente, die neue Wachstumschancen jenseits der täglichen Optimierungen ermöglichen. Du findest die Wachstumsmöglichkeiten, die wir noch nicht kennen und erschlossen haben.\nNeue Bets. Du entwickelst gemeinsam mit dem Head of E-Commerce neue Geschäftsmodelle, prüfst sie auf Herz und Nieren und machst sie besser - und erweiterst so, was der Shop sein kann.\nDas Setup. Du hinterfragst bestehende Setups und Prozesse, iterierst sie und machst sie besser. Ist etwas langsam, manuell oder «einfach so gewachsen», stellst du es infrage.\nDer Shop. Du hilfst mit, die Shop-Experience zu verbessern, E-Commerce-Sales zu treiben und die Customer Experience auf ein neues Level zu heben - deine Insights und Verbesserungsvorschläge können schnell und direkt umgesetzt werden, um unseren Kunden eine bessere Customer Experience zu ermöglichen.\nDie Zahlen. Du analysierst Marketing- und Sales-KPIs, um Wachstumschancen und Effizienzen zu finden. Deine Analyse geht nicht nur in einen Report - sie hat einen direkten Einfluss auf unser Spending und Budget Allocations.\nWas du mitbringst\n3+ Jahre Marketing-Erfahrung, bevorzugt in Start-ups, Scale-ups oder Agentur\n\nHands-on-Erfahrung mit Paid-Kampagnen auf Google Ads und Meta - du hast selbst Kampagnen aufgesetzt und optimiert, nicht nur ein Dashboard beobachtet\n\nEin datengetriebenes Verständnis von Marketing- und E-Commerce-KPIs - fit in Reportings und in der Lage, schnell von Rohdaten zu einer belastbaren Empfehlung zu kommen\n\nOwnership ab Tag eins - du baust lieber den Prozess, als auf einen zu warten\n\nEinen Umgang mit Ambiguität und eine gesunde Balance zwischen Speed und Qualität\n\nDeutsch und Englisch\n\nPluspunkte\nErfahrung mit Google Merchant Center und Shopping-Feeds\n\nVertrautheit mit Shopify oder einer vergleichbaren E-Commerce-Plattform\n\nBasic Creative-Skills (Canva, CapCut, Figma, Video Production) und Erfahrung im Briefen von Kreativagenturen\n\nKenntnisse in A/B-Testing, CRO und Funnel-Analytik\n\nEine Affinität zu Healthcare/Homecare - oder die Neugier, tief einzutauchen\n\nWarum dieser Platz\n0-to-1, wirklich. Du baust die Growth-Engine, anstatt auf andere zu warten.\nDirekte Leitung zur Führung. Du berichtest an den Senior Growth Manager und arbeitest eng mit der Chief Business Development Officer zusammen. Kurze Wege, schnelle Entscheide, keine Bürokratie. Du lernst schnell, bekommst direktes Feedback und bekommst schnell Ownership über eigene Themen und Verantwortungsbereiche.\nImpact, den du siehst. Kleines, eigenständiges Team; deine Tests landen sofort im Business.\nSkalierung im Rücken. Das Tempo und die Autonomie eines Startups, gestützt durch die Ressourcen einer internationalen Gruppe - in einem der grössten Wachstumsmärkte überhaupt: Homecare und Digital Health.\nWie wir arbeiten - nicht verhandelbar:\n\"Wahnsinnig gut\" für Familien - sofort geliefert\nVergiss reine \"Zufriedenheit\". Wir liefern Unterstützung, die Pflegende sich gesehen, verstanden und wertgeschätzt fühlen lässt. Antizipiere ihre Bedürfnisse und löse Probleme schnell. Der Massstab ist \"wahnsinnig gut\", Punkt. Alles darunter bremst uns aus und lässt unsere Familien im Stich.\nSpeed ist König - gnadenloser Fokus ist der Schlüssel\nGeschwindigkeit entsteht durch Fokus. Eliminiere Ablenkungen. Konzentriere die gesamte Energie auf das eine kritische Ziel, bis es erledigt ist, dann geh zum nächsten über. Entscheide, was nicht zu tun ist, und streiche es kompromisslos. Breit, aber oberflächlich zu sein, ist ein Scheitern - beweg jetzt etwas.\nLatte höher legen - Mittelmass zerschlagen\nMittelmass tötet Tempo, Moral und Unternehmen. Spür es auf und eliminiere es. Gut genug ist nie gut genug. Verlange Spitzenleistung von dir selbst und allen um dich herum. Übernimm Verantwortung für deine Arbeit, liefere schnell Exzellenz und akzeptiere keine Ausreden.\nDer Speed-Algorithmus - Hinterfragen, Streichen, Vereinfachen, Beschleunigen\nBaue Momentum auf, indem du jede Anforderung hinterfragst: Wer hat das verlangt und warum? Streiche gnadenlos - Bestandteile, Prozesse, Bürokratie. Vereinfache, was übrig bleibt. Beschleunige Durchlaufzeiten konsequent. \"Das geht nicht\" bedeutet \"Du hast es noch nicht herausgefunden - geh und tu es.\" Durchbrich Engpässe, finde Abkürzungen und beseitige Reibungsverluste.\nHandle wie ein Owner - Mutige Wetten, schnelles Handeln\nDas ist dein Unternehmen. Übernimm Verantwortung für die Mission und die Ergebnisse. Ergreife Initiative, mach mutige Wetten, die den Fortschritt beschleunigen, und handle entschlossen. 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