Director Marketing DACH (m/f/x)

We seek a strategic and execution-driven Director of Marketing to lead our marketing activities across the DACH region and reinforce our position as a full-service payment provider.

This role is responsible for developing and executing a localized marketing strategy that drives brand awareness, customer acquisition, and revenue growth across Germany, Austria, and Switzerland. You own marketing outcomes for DACH end-to-end. While operating within a global organization, your primary focus is to ensure strong regional impact by translating broader strategic direction into locally effective execution..

You act as a senior sparring partner to leadership and take clear ownership of decisions in a dynamic, competitive, and highly regulated market.

Requirements

Key Responsibilities

Regional Marketing Strategy

• Develop and execute a comprehensive DACH marketing strategy aligned with regional and global objectives and regional market dynamics
• Identify growth opportunities, customer segments, and key verticals within the payments ecosystem
• Own the regional product marketing function for DACH, ensuring market requirements, customer feedback, and competitive insights are translated into product strategy and roadmap priorities
• Continuously adapt strategy based on local market developments, competition, and regulatory changes

Demand Generation & Pipeline Growth

• Own regional pipeline targets and drive demand generation through integrated campaigns (digital, events, partnerships, content)
• Optimize performance marketing channels and lead lifecycle management

Brand & Positioning

• Strengthen brand presence and thought leadership in the DACH fintech and payments landscape
• Develop and execute the DACH events strategy, including industry conferences, customer events to support brand awareness, customer engagement, and pipeline generation
• Own DACH public relations activities, including media relations, press releases, executive communications, thought leadership programs, and reputation management

Cross-Functional Collaboration

• Partner with Sales to align on go-to-market strategies and account-based marketing initiatives
• Work closely with Global Product teams to translate market requirements and product capabilities into compelling value propositions and commercial opportunities.

Team Leadership

• Build, lead, and mentor a high-performing regional marketing team across Martinsried and Hamburg
• Drive a performance-oriented, accountable, and hands-on team culture
• Manage external agencies and partners

Market Intelligence

• Monitor competitive landscape, industry trends, and regulatory developments in fintech and payments
• Translate insights into actionable strategies

Budget & Performance Management, Internal Events

• Own regional marketing budget and ensure efficient allocation of resources aligned with regional priorities
• Track, analyze, and report on KPIs, ROI, and campaign effectiveness
• Establish clear planning cycles and performance transparency across stakeholders
• Organisation of internal events

Leadership & Operating Context

• Act as the clear marketing owner for DACH, with end-to-end accountability for outcomes
• Operate effectively in a complex environment with multiple stakeholders and priorities
• Make decisions with confidence, even in incomplete or ambiguous situations
• Balance strategic thinking with hands-on execution
• Adapt quickly to changing market, regulatory, and business conditions
• Provide clear, data-driven recommendations and act as a trusted advisor to leadership
• Maintain focus, structure, and impact in a fast-paced and evolving environment

Qualifications & Experience

• 8 - 12+ years of experience in B2B marketing, ideally within fintech, payments, SaaS, or financial services
• Proven track record of driving growth and pipeline generation in the DACH region
• Deep understanding of the payments ecosystem (e.g., PSPs, acquiring, issuing, digital wallets, open banking)
• Experience operating in complex and matrixed organizations
• Strong leadership experience with the ability to build and develop high performing teams
• Data-driven mindset with expertise in marketing analytics and automation tools
• Excellent stakeholder management and communication skills with the ability to influence across functions
• Fluent in German and English (mandatory)
• Experience in high-growth or scale-up environments
• Familiarity with regulatory frameworks in financial services (e.g., PSD2, AML, KYC)
• Strong network within the DACH fintech/payments community

Benefits

• Hybrid Work: At epay, you’ll have the opportunity to work for a global company - with up to two days working remote.
• Culture: Our culture thrives where people communicate openly, support one another and take responsibility together. From communication and feedback to leadership and handling mistakes - that’s what our daily interactions are all about.
• Personal Development: Through regular performance reviews and personalized professional development initiatives, we support your personal and professional growth. Our Europe-wide epay Academy offers a wide range of training opportunities - there’s something for everyone.
• Benefits from Day One: You’ll have access to our corporate benefits platform. We also subsidize your DeutschlandTicket and your EGYM WellPass membership.
• Benefits after the Probationary Period: In addition to numerous employee discounts, you’ll gain access to the Employee Benefit Club, which offers you a monthly shopping voucher worth €50. You can also lease a bicycle through the company with EuroRad. You can find an overview of the benefits on our careers page here.

epay

As an independent full-service payment provider, epay offers its global partners a platform with a single interface that enables them to remain completely flexible at all times in the constantly changing payment journey.

Our distribution network is one of the fastest growing networks with 766,000 touchpoints as well as more than 1,000 Brand Partners. In this way, we connect retailers, brands and consumers with scalable gift card, prepaid, payment, issuing, acquiring and incentive solutions across all channels and borders and achieve sustainable sales growth and customer loyalty.

epay is the digital payment unit of Euronet, Inc. (NASDAQ: EEFT). Let’s drive the payment journey of the future together!

We deliver highly advanced, secure and sustainable payment & incentive products and solutions that drive contribution to our partners and exceptional value to their customers.