Digital Web Analyst

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• Deliver consulting assignments, presentations, written papers, extended projects and other direct client interactions.

• Deliver web analytic plans for business segments including communications on results and leadership presentations around the findings.

• Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization.

• Understand the healthcare industry from a member, agent and provider perspective.

• Digital research will be conducted by reading, networking with clients, industry contacts, evaluating and analyzing information, conducting interviews, conducting focus groups and various other methods.

• Respond to phone and email inquiries about topic areas involved with relevant digital facts, including statistical data about the web site performance.

• Understanding of the communications industry including print, advertising, interactive marketing trends.

• Discover underperforming areas of the site or opportunities to improve performance and enhance customer?s online experience.

• Participate in and contribute to various corporate marketing and corporate communications workgroups.

• Bachelors Degree in related field.

• Minimum of three (3) years experience in related field.

• Excellent written and verbal communications skills.

• Strong analytical skills, independent worker, deadline driven, advanced presentation skills, and research skills.

• Advanced knowledge of MS office products, particularly Excel and PowerPoint.

• Experience using and implementing reporting and statistical tools such as, but not limited to Webtrends, Omniture, and Google Analytics.

• Experience with HTML and some basic understanding of Java scripting.

• Demonstrated experience in web page construction and web site maintenance.

• Thorough understanding of Web usability principals and methodology.

• Ability to create and maintain scorecards and scoring methodologies to measure web performance and success metrics.

• Experience with benchmarking industry trends, competitive companies and new ideas in the Digital landscape.

• Ability to present data driven solutions and ideas for unique challenges within the Digital channel.