{"id":1892845,"url":"https://alion.io/job/epos-performance-and-demand-generation-manager","title":"Performance and Demand Generation Manager","company":{"id":237906,"name":"EPOS","domain":"epos.com.sg","url":"https://alion.io/company/epos-3","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"B","score":74,"open_postings":97,"ghost_share":0.515,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":19,"computed_at":"2026-10-07T05:47:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":25000,"max_usd":63000,"period":"year","method":"role_country_seniority_unknown","sample_n":106},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-05T06:09:52Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-07T22:01:05Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"About the role\nThe Performance & Demand Generation Manager drives qualified demand, lead generation and customer acquisition for the Singapore business. This hands-on role owns demand generation performance, with a primary focus on paid media, funnel optimisation and data-led experimentation to improve acquisition efficiency and contribute to pipeline and revenue growth.\nWorking closely with the Business Development team, the role plans, tests and optimises acquisition initiatives within the wider Singapore marketing plan.\nKey responsibilities\nDemand generation and acquisition\nPlan and execute Singapore demand generation initiatives aligned with business priorities and agreed acquisition targets.\nDrive qualified lead generation and optimise campaigns for lead volume, lead quality, acquisition efficiency and pipeline contribution.\nIdentify and test new acquisition opportunities across digital and selected offline channels, prioritising those with measurable commercial potential.\nAlign demand generation plans and budget priorities with the Senior Marketing Manager.\nPaid media and performance marketing\nManage and optimise paid acquisition campaigns across Google Ads, Meta Ads, YouTube and other relevant digital channels.\nOwn campaign set-up, targeting, bidding, audience development and allocation of approved campaign budgets.\nWork with creative teams to brief and test messaging, formats and creative variations that improve acquisition performance.\nEvaluate emerging advertising platforms and formats, including ChatGPT Ads where available and relevant, through structured tests.\nFunnel optimisation and conversion\nMonitor the acquisition funnel from lead generation through qualification, opportunity and conversion.\nAnalyse performance across campaigns, channels, audiences and customer segments to identify bottlenecks.\nOptimise landing pages, lead forms, offers and conversion journeys in collaboration with relevant teams.\nUse Business Development feedback on lead quality, customer objections and downstream conversion to improve campaigns and lead handover.\nData measurement and experimentation\nTrack and report lead volume, marketing-qualified leads, cost per lead, customer acquisition cost, conversion rates, pipeline contribution and return on marketing spend.\nTranslate performance data into actionable insights, recommendations and clear stakeholder reporting.\nRun structured experiments across channels, audiences, creative, messaging, offers and landing pages; use findings to guide optimisation and scaling.\nSupport forecasting, budget planning and regular performance reviews with the Senior Marketing Manager.\nBroader demand generation support\nSupport selected activities, field marketing, activations and partnerships\nHelp Business Development and creative teams develop relevant brochures, flyers, product sheets and campaign collateral\nContribute ideas for integrated acquisition campaigns and help track the leads, conversion and pipeline generated by supporting activities.\nCross functional collaboration\nWork closely with the Senior Marketing Manager, Business Development, Creative, Product and other stakeholders to deliver Singapore acquisition priorities.\nProvide clear briefs, performance feedback and optimisation recommendations; coordinate agencies, media partners and vendors where required.\nRequirements\nWhat we are looking for\n4-6 years of experience in performance marketing, demand generation, growth marketing or a related discipline.\nStrong hands-on experience managing Google Ads and Meta Ads, with demonstrated ownership of lead generation campaigns and budgets.\nDemonstrated success generating qualified leads and supporting measurable commercial outcomes.\nStrong understanding of acquisition funnels, conversion optimisation and performance marketing metrics.\nExperience using CRM, analytics or marketing automation platforms, with strong analytical skills and the ability to translate data into decisions.\nExperience working closely with sales or Business Development teams, with strong project and stakeholder management skills.\nExperience that would be valuable\nExperience in B2B, SME, SaaS, fintech, payments, POS or technology businesses, particularly marketing to small and medium-sized businesses in Singapore.\nExposure to offline demand generation, events, partnerships or field marketing.\nCommercially minded, analytical and hands-on, with curiosity and a willingness to test new acquisition approaches.\nBenefits\nWhat success looks like\nSuccess means a scalable, diversified Singapore demand generation engine that delivers higher-quality leads, stronger funnel conversion and more efficient customer acquisition. The role demonstrates a measurable contribution to pipeline and revenue while supporting the Senior Marketing Manager’s wider marketing priorities.","description_format":"text","description_chars":4833,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["POS Systems","Payment Processing & Gateways"],"lifecycle":[{"event":"open","at":"2026-10-05T06:09:52Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":1,"expected_fill_days":19,"reasons":["conf:0","stale_co","velocity","win:early"],"computed_at":"2026-10-07T05:47:15Z"},"pay":null,"html_url":"https://alion.io/job/epos-performance-and-demand-generation-manager","json_url":"https://alion.io/job/epos-performance-and-demand-generation-manager.json","meta":{"generated_at":"2026-10-08T00:22:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":394,"day_limit":5000,"remaining_today":4606,"minute_limit":60,"resets_at":"2026-10-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":237906},"rest":"https://alion.io/mcp/rest/get_company?id=237906"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fepos-performance-and-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fepos-performance-and-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fepos-performance-and-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/epos-performance-and-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fepos-performance-and-demand-generation-manager"}]}