{"id":712760,"url":"https://alion.io/job/eqltech-demand-generation-manager","title":"Demand Generation Manager | Edtech","company":{"id":673135,"name":"EQL Tech","domain":"eqltech.ai","url":"https://alion.io/company/eqltech","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":{"grade":"A","score":95,"open_postings":27,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":126,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":45000,"max":60000,"currency":"GBP","period":"year","gross":null,"usd_annual":80256},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-09-08T00:00:00Z","employer_posted_date":"2026-09-08","last_verified_at":"2026-10-29T00:47:40Z","board_verified":true,"closed_at":null,"days_open":51,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":50},"description":"Demand Generation Manager | Zero Gravity | London-hybrid | £45k-£60k\nWho Zero Gravity are\nZero Gravity is a tech platform connecting students from low-income backgrounds to university and career opportunities. Over 23,000 students have been supported into top universities to date. In April 2026 they launched an AI-powered tutor, already showing strong early engagement and attainment results, and have since won a government contract to scale it across the UK.\nEQL Tech is Zero Gravity's exclusive recruitment partner for this search. All applications and enquiries for this role are handled by EQL Tech on Zero Gravity's behalf.\nThe role\nZero Gravity has a product that works. Schools that try it tend to want more of it. Now it needs someone to build the engine that gets it in front of the schools that have not found it yet. Marketing is being built from nothing. Today the growth and sales team are doing manual outreach, and you will turn that into a repeatable demand engine, starting at the top of the funnel with schools who have never heard of Zero Gravity.\nThis is a builder's role, not a campaign-manager role. There is a rough playbook and a small test-and-expand budget of a few thousand pounds a month, not an agency budget. You are expected to spot what will work, ship it, read the results honestly, cut what does not, and put more behind what does. Cleverness and curiosity count for more here than a long list of past job titles.\nYour audience is teachers and school leaders rather than typical B2B buyers, so the channels and messaging that work differ from most SaaS marketing playbooks. That makes it a genuinely interesting problem. We expect you to start with the customer: talking to schools in depth and letting what you hear shape the plan, rather than reaching for a list of channels.\nMission comes before everything else. It shows up directly in how you write copy and choose channels, because messaging that comes from real conviction reads differently to teachers than messaging optimised for MQLs. That carries equal weight with marketing track record.\nWhat you'll actually be doing\nStarting with the customer: talking in depth to existing schools and school leaders, and letting what you hear decide your strategy and channels before you plan a campaign\nOwning the demand engine end to end: setting strategy, running channels and campaigns, and owning pipeline, not just activity metrics\nBuilding awareness and demand among schools who have never heard of Zero Gravity, as well as converting the ones who have\nRunning events: the flagship UK education conferences, plus webinars and roundtables Zero Gravity hosts, from logistics through to follow-up that converts\nBuilding outbound and account-based campaigns, including email sequences, LinkedIn and direct mail, that move a school leader from first contact to meeting to paying customer\nShowing up where your buyers already are: senior-leader networks, teacher communities and the education press\nTurning every win into case studies and quotes that sales actually use\nDiagnosing the funnel properly: finding where sign-ups and pipeline leak, testing fixes, and knowing which lever moves the number\nUsing AI to move from idea to live faster than a normal marketing team could\nWhere you will be\nCentral London (Old Street), 3+ days a week in the office.\nInterview process\nInformal video discussion with EQL Tech, the recruitment partner running this search\nA task, then a presentation to the Zero Gravity team\nA values interview with the CEO\nHow to apply\nSubmit your CV and answer the short questions on the form. Every application is reviewed by hand.\nRequirements\nWho we're looking for\nNon-negotiable\nEvidence of owning pipeline or revenue in B2B marketing, not just activity metrics. We weigh results and thinking over years of experience.\nYou start from customer insight: you have run customer or prospect research and changed a plan because of what you learned\nYou can explain why you chose a campaign and what you expect it to move, clearly and concisely, in writing and out loud, to people who will challenge it\nHands-on experience driving leads through events, outbound or account-based campaigns, and multi-channel work\nComfortable with email marketing, automation and nurture at a hands-on level\nData-driven: you can diagnose why a funnel is leaking, not just report that it is, and you say plainly what is working and what to kill\nHands-on competence using AI tools for research, analysis and day-to-day work, with something you have actually built or run\nEarly-stage go-to-market experience, ideally in a team of roughly 20 to 50 people\nStrong signal, not a requirement\nUK education sector experience, including familiarity with school procurement\nPR or earned media experience\nBenefits\nCompensation, benefits & culture\nCompetitive salary of £45,000-£60,000 per year, depending on experience\nCentral London, hybrid (3+ days/week in office)\nShare options - genuine ownership in the business, not a token gesture\nPrivate healthcare, including dental and mental health support, plus gym discounts\nAn annual personal-development allowance to spend on your own growth\nFlexible working around the in-office requirement, with equipment set up so you can do your best work from day one\nFortnightly team socials on the house, plus bigger quarterly events\n25 days' annual leave plus bank holidays, with extra days off over the Christmas shutdown\nValues aren't a poster on the wall here - they're what holds the team, members, partners, donors and investors together as one community, and it shows up in how decisions actually get made.","description_format":"text","description_chars":5623,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Flexible schedule","Stock options"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Education","Recruiting & Staffing"],"lifecycle":[{"event":"open","at":"2026-09-11T05:11:59Z"}],"visa":[],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.788,"p_room":0.9,"age_days":50,"expected_fill_days":126,"reasons":["conf:3","win:mid"],"computed_at":"2026-10-28T05:59:10Z"},"pay":{"stated_usd_annual":80256,"is_top_pay":false},"html_url":"https://alion.io/job/eqltech-demand-generation-manager","json_url":"https://alion.io/job/eqltech-demand-generation-manager.json","meta":{"generated_at":"2026-10-29T02:15:43Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3404,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":673135},"rest":"https://alion.io/mcp/rest/get_company?id=673135"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Feqltech-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Feqltech-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Feqltech-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/eqltech-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Feqltech-demand-generation-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":712760}},{"tool":"search_jobs","arguments":{"company":"eqltech.ai","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":712760},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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