{"id":3211053,"url":"https://alion.io/job/equifax-senior-director-demand-generation","title":"Senior Director, Demand Generation","company":{"id":4816,"name":"Equifax","domain":"equifax.com","url":"https://alion.io/company/equifax","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":75,"open_postings":13,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-10-28T05:59:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Saint Louis, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":118000,"max_usd":220000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-22T00:00:00Z","employer_posted_date":"2026-09-22","last_verified_at":"2026-10-28T22:50:27Z","board_verified":true,"closed_at":null,"days_open":37,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":37},"description":"Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.\nThe Senior Director, Demand Generation will play a lead role in driving full-funnel multi-channel marketing campaigns to strengthen brand position, engage target audiences, acquire prospects and grow customers through measurable marketing activities.\nYou will design, execute, and scale omnichannel demand generation strategies, built on AI-first foundation that captures the attention of various target audiences, nurtures through the buyer's journey, and converts into a high-quality sales pipeline.\nYou will lead a multifaceted team of campaign managers and marketing specialists, partnering across various marketing teams, sales and business leadership to deliver impactful go-to-market campaigns. This role will own and operate campaign management, account-based marketing, marketing events (e.g. trade shows and webinars) and leverage marketing technology, data & insights to deliver commercial impact aligned to business objectives. The ideal candidate is a strategic thinker, collaborator and process builder who scales and aligns marketing effectiveness with a tech-savvy and data-driven approach.\nWhat You'll Do:\nCampaign Strategy & Execution: Own the full-funnel marketing strategy, integrating AI-driven insights to optimize demand creation, pipeline velocity, MQL-to-SQL conversion, and campaign ROI.\nAccount-Based Marketing (ABM): Build and scale a strategic account program and tiered GTM approach, utilizing intent data and personalized, multi-touch campaigns to drive penetration within high-value enterprise accounts.\nSales Enablement & Alignment: Serve as the primary marketing partner to Sales leadership. Establish clear SLAs for lead handoff, foster 'Smarketing' collaboration, and equip the team with the tools (e.g., Seismic, Demandbase) to turn leads into relationships.\nField Marketing & Events: Direct the strategy, budget, and resources for our trade show and webinar portfolio. Implement a tier-based operating model to ensure high-impact engagements at scale.\nMarketing Operations & Reporting: Partner with marketing data, insights and technology teams to optimize the martech stack (e.g., Salesforce, Demandbase). Ensure clean data hygiene, accurate attribution, and scalable processes \nMarketing Events: Direct strategy, budget and resources for trade show and webinars across multiple lines of business leading team in execution\nTeam Leadership: Hire, mentor, and lead a high-performing team, fostering a culture of data-driven experimentation and continuous improvement.\nWhat experience you need:\nBA/BS degree; MBA preferred\n7+ years marketing experience, with 3+ years leading B2B marketing teams\nWhat experience could set you apart:\nExperience leading cross-functional teams in an enterprise, matrixed organization.\nProven ability to translate complex data into executive-level reporting focusing on pipeline momentum and ROI.\nExperience developing and operationalizing AI marketing workflows.\nExperience using modern marketing tools for demand generation and account-based marketing (e.g. Salesforce, Demandbase) \nAbility to think strategically with strong process orientation\nDemonstrated ability to execute cross-functionally in an enterprise matrixed organization\nExcellent written and verbal communication skills with all levels of an organization, including presentations, analysis & reporting, process flow diagrams, etc. \nWe offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.\nAre you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!\nPrimary Location:\nUSA-St. Louis-ClaytonFunction:\nFunction - MarketingSchedule:\nFull time","description_format":"text","description_chars":4011,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Data & Analytics","Financial Services","Professional Services"],"lifecycle":[{"event":"open","at":"2026-10-24T16:54:45Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 189 · green card filings: 78","filings_12m":189,"filings_prev_12m":241,"green_card_filings_12m":78,"median_offered_wage_usd":131882,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":27,"band":"fade","label":"Fading","p_open":1,"p_active":0.499,"p_room":0.55,"age_days":36,"expected_fill_days":30,"reasons":["conf:0","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/equifax-senior-director-demand-generation","json_url":"https://alion.io/job/equifax-senior-director-demand-generation.json","meta":{"generated_at":"2026-10-29T01:37:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2434,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4816},"rest":"https://alion.io/mcp/rest/get_company?id=4816"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fequifax-senior-director-demand-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fequifax-senior-director-demand-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fequifax-senior-director-demand-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/equifax-senior-director-demand-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fequifax-senior-director-demand-generation"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3211053}},{"tool":"search_jobs","arguments":{"company":"equifax.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3211053},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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