{"id":2792733,"url":"https://alion.io/job/essity-brand-manager-2","title":"Brand Manager","company":{"id":12183,"name":"Essity","domain":"essity.com","url":"https://alion.io/company/essity","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":51,"ghost_share":0,"stale_share":0.882,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Medellín, Colombia"],"countries":["CO"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":31000,"max_usd":74000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-16T00:00:00Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-22T09:29:22Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Brand Manager - TENA\nAt Essity, we are looking for a brand Manager to lead the communication and media agenda for TENA across Colombia, Ecuador, Peru, Venezuela, Dominican Republic, and Puerto Rico, playing a key role in strengthening brand equity and driving sustainable business growth.\nThis position will be responsible for deepening the connection between the brand and its target audiences through innovative communication, engagement, media, and content strategies. The role will contribute to the growth of one of Essity's most strategic global brands, helping position TENA as a trusted leader in the category while creating meaningful impact in people's lives.\nAbout the Role\nYou will be responsible for designing and executing integrated 360° media and communication strategies, ensuring consistent and impactful delivery across multiple channels and markets. Working closely with global and local teams, as well as strategic partners, you will lead initiatives across media planning, content, influencer marketing, CRM, branding, and always-on communications to accelerate brand growth, optimize media investments, and strengthen consumer engagement, and brand equity.\nWhat You Will Do\nDevelop and execute integrated 360° brand, media, and communication strategies across the assigned markets.\nLead content, CRM, influencer marketing, public relations, and always-on communication initiatives.\nAdapt and implement global brand strategies, ensuring local relevance and regional consistency.\nManage media, creative, PR, digital, and influencer agencies to ensure executional excellence.\nMonitor brand health, campaign performance, consumer insights, and media effectiveness to generate actionable recommendations.\nOptimize media investments with a focus on effectiveness, brand growth, and business impact.\nCollaborate with local, regional, and global teams to deliver strategic priorities.\nWho You Are\nWe are looking for a strategic-minded, results-oriented professional with a passion for brand building, integrated communications, and consumer engagement.\nQualifications & Experience\nBachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.\nMinimum of 5 years of experience in Communications, Media, Branding, or Marketing, preferably within FMCG/Consumer Goods industry.\nProven experience in developing and implementing integrated brand-building and communication strategies.\nStrong analytical capabilities and experience leveraging data and insights to drive decision-making.\nSolid knowledge of traditional and digital media ecosystems, as well as media planning and advertising investment optimization.\nExperience managing relationships with media, creative, PR, digital, and influencer agencies.\nExcellent project management and stakeholder management skills.\nAbility to influence, collaborate, and lead cross-functional initiatives in multicultural and regional environments.\nAdvanced English proficiency (B2-C1 level).\nPassion for building brands that create meaningful connections with consumers and generate positive societal impact.\nWhat We Can Offer You\nOur purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us\nLocation: Medellin-Colombia (Cortezza)\nApplication End Date:\n29 oct 2026Job Requisition ID:\nEssity266216","description_format":"text","description_chars":3598,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":["Equity"],"hiring_locations":[{"name":"Colombia","iso":"CO","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Baby Products","Personal Hygiene & Toiletries","Medical Supplies & Consumables","Wound Care"],"lifecycle":[{"event":"open","at":"2026-10-17T20:39:10Z"}],"visa":[],"liveness":{"score":56,"band":"ok","label":"Likely open","p_open":1,"p_active":0.62,"p_room":0.9,"age_days":8,"expected_fill_days":20,"reasons":["conf:44","stale_co","velocity","win:mid","comp:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/essity-brand-manager-2","json_url":"https://alion.io/job/essity-brand-manager-2.json","meta":{"generated_at":"2026-10-24T08:30:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12135,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":12183},"rest":"https://alion.io/mcp/rest/get_company?id=12183"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fessity-brand-manager-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fessity-brand-manager-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fessity-brand-manager-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/essity-brand-manager-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fessity-brand-manager-2"}]}