{"id":1526265,"url":"https://alion.io/job/essity-senior-brand-manager","title":"Senior Brand Manager","company":{"id":12183,"name":"Essity","domain":"essity.com","url":"https://alion.io/company/essity","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":83,"open_postings":59,"ghost_share":0,"stale_share":0.864,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gothenburg, Sweden","Oslo, Norway","Espoo, Finland","Denmark"],"countries":["SE","NO","FI","DK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":40000,"max_usd":93000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":4852},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false},{"name":"GDPR","optional":true}],"status":"live","first_seen_at":"2026-09-30T14:12:53Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-15T11:15:22Z","board_verified":true,"closed_at":null,"days_open":15,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":15},"description":"Ready to shape a brand that improves people’s lives? Do you want to turn consumer insights and innovation into sustainable, profitable growth? Bring your commercial and creative expertise to Essity and help us break barriers to well-being.\nAbout the Role\nThe Senior Brand Manager sits within the Brand & Marketing organization and owns the Libero brand agenda across the Nordics. You will act as the key link between local commercial teams and brand and marketing teams, ensuring strong alignment between regional priorities and brand direction.\nYou lead marketing activation across Nordic markets, working closely with Sales and Customer Marketing to drive growth, profitability, and market share development. You will also bring innovations successfully to market, manage the assortment priorities, and ensure that consumer and customer insights shape decisions.\nThis position can be based in Gothenburg, Allerød, Oslo, or Espoo and reports to the Marketing Manager based in Gothenburg.\nThis position requires travel, particularly across Nordic countries.\nWhat You Will Do\nBrand Leadership: Own regional brand performance, market-share development, brand activation, assortment and pricing, in line with brand strategy.\nAnnual Business & Target Planning: Develop and follow up on annual activation- and business plans based on agreed targets and KPI’s, in collaboration with local markets.\nMarketing Strategy Activation: Translate brand and product strategies into strong, consistent in-market activation plans that drive commercial results.\nCommercial Partnership: Partner closely with Sales and Customer Marketing teams to align priorities, improve sales and marketing productivity, and deliver shared targets. \nLaunch Delivery: Lead brand and innovation launches from planning and trade presentations through activation, tracking results and implementing corrective actions to achieve agreed business outcomes.\nAssortment Management: Manage and steer the assortment and pricing, including phase-in - phase-out and new business opportunities, in collaboration with relevant partners.\nInsight and commercial analysis: Capture consumer and customer insights and identify growth opportunities. Provide feedback to brand teams and contribute local-market insights to communication toolboxes, innovation plans and business cases. Ensuring brand and innovation plans deliver on growth targets and market needs.\nWho You Are\nUniversity degree in Marketing, Business Administration or relevant field. \nYou bring solid experience in either marketing, marketing activation, customer marketing, and/or sales, with a strong commercial mindset and P&L understanding.\nExperience from FMCG is an advantage. \nProficiency in Microsoft Office, particularly Excel\nExperience working with Nielsen is a plus. \nYou possess strong analytical skills and the ability to translate data and insights into clear, actionable recommendations.\nYou understand brand profit and loss, consumer and customer insights, innovation launches, pricing and assortment management, and can translate strategy into measurable market execution.\nYou are commercially minded and consumer focused, with the confidence to make decisions and influence across functions. You communicate clearly, build trusted partnerships, and balance strategic thinking with delivery.\nYou are fluent in English. Fluency in one of the Nordic languages is considered an advantage. \nApplication\nInterested? If you are up for the challenge and think this sounds like you, apply online today! Kindly note that due to GDPR we will not accept applications via mail. Please use the link to apply via our career site.\nAs we will be making ongoing selections, interviews might start before the application deadline. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role.\nWhat We Can Offer You\nOur purpose, Breaking Barriers to Well-being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.\nInnovate for Good | Excel Together | Be You with Us\nApplication End Date:\n14 okt. 2026Job Requisition ID:\nEssity265472","description_format":"text","description_chars":4332,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"Sweden","iso":"SE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Personal Care"],"lifecycle":[{"event":"open","at":"2026-09-30T14:12:53Z"}],"visa":[],"liveness":{"score":40,"band":"fade","label":"Fading","p_open":1,"p_active":0.529,"p_room":0.75,"age_days":14,"expected_fill_days":16,"reasons":["conf:19","stale_co","velocity","win:late","comp:brand"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/essity-senior-brand-manager","json_url":"https://alion.io/job/essity-senior-brand-manager.json","meta":{"generated_at":"2026-10-16T00:41:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1289,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":12183},"rest":"https://alion.io/mcp/rest/get_company?id=12183"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fessity-senior-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fessity-senior-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fessity-senior-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/essity-senior-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fessity-senior-brand-manager"}]}