{"id":2429860,"url":"https://alion.io/job/ethos-writercontent-designer-conversion-and-growth","title":"Writer/Content Designer, Conversion and Growth","company":{"id":6048,"name":"Ethos","domain":"ethos.com","url":"https://alion.io/company/ethos","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Design","role_family":"Design","seniority":"staff","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":147000,"max":259000,"currency":"USD","period":"year","gross":null,"usd_annual":259000},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Figma","optional":false},{"name":"LLM Guardrails","optional":false}],"status":"live","first_seen_at":"2026-08-20T16:06:39Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-13T10:16:15Z","board_verified":true,"closed_at":null,"days_open":53,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":53},"description":"About Ethos\nEthos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.\nAbout the role\nDesign at Ethos plays an instrumental role in shaping every aspect of the product. We work across the organization to develop novel solutions to large, interesting challenges, and build world-class products that create real value for real people. You will invent, experiment (and occasionally fail), and most importantly, you will make an impact and grow in your craft.\nWe're looking for a Staff Writer to craft content, messaging, and story across our consumer experience. Our content - the stories we tell, how we speak and what we say - is the backbone of our customer’s experience.\nThis role is significantly hands-on. You'll craft the language that motivates and guides customers through a complex, high-stakes financial decision, transforming it into something compelling, trustworthy and clear. You'll partner daily with Product, Product Design, Research, and Analytics, and you'll be involved from the earliest ideation conversations.\nDuties and Responsibilities:\nOwn narrative, copywriting, and craft\nWrite compelling headlines, subheads, CTAs and narrative journeys across the purchase flow, including landing pages, onboarding, checkout, post-purchase\nBuild the narrative backbone for major product flows so that every touchpoint feels like part of one story\nBalance savvy marketing with trust building and emotional resonance, demystifying a complex product while motivating someone through a difficult and sometimes daunting process\nRapidly iterate on content in a collaborative setting, being able to clearly articulate what the goals are, what works well, and why \nPresent your designs to leadership and field feedback in real-time, refining and finalizing content in the moment\nUse AI to work smarter\nUse AI tools and frameworks to produce better, more on-brand content faster, sharing what works with the broader team, and without losing the judgment that makes content actually work for customers\nHelp to shape AI tools that can empower others to generate content with the correct tone, structure, and necessary guardrails \nLearn from evidence to grow your empathy and craft\nBuild expertise on Ethos customers and the end-to-end purchase journey through audits, competitive research, and user interviews\nTest and iterate using analytics, A/B testing, and usability research so data settles disagreements about what's working\nStay grounded in what past experiments have already taught the team\nQualifications and Skills:\n6+ years of writing for marketing or content design/strategy, with a track record of strong independent craft\n2+ years on direct-to-consumer digital products, with a portfolio that shows measurable impact on conversion or revenue. Experience on growth teams is ideal\nStrong storytelling instincts, with the ability to find and shape the narrative thread that carries a user through a long, high-consideration journey and defend those choices with more than intuition\nA command of uncomplicated, compelling language that communicates clearly and directly without oversimplifying\nThe ability to articulate the single most important message in each moment and craft the content hierarchy and language to land it\nPresentation skills and the willingness to write collaboratively and in real-time with peers and stakeholders\nGenuine AI fluency and curiosity, including experience using AI tools to ideate product and screen concepts and structuring prompts to get consistently good writing out of them\nA collaborative style that builds trust with PMs, designers, and researchers, with a clear point of view that doesn't come at the cost of being easy to work with\nComfort in Figma and with regulatory constraints, since in an industry like life insurance, clarity and compliance are the same job\n#LI-Remote #LI-JA1\n\nThe US national base salary range for this full-time position is $147,000 - $259,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. \nPlease note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. \nYou can find further details of our US benefits at https://www.ethoslife.com/careers/\nDon’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.\nWe are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.\nTo learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.\nRecruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com.\n We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.","description_format":"text","description_chars":6268,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Life insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Life Insurance & Annuities","InsurTech"],"lifecycle":[{"event":"open","at":"2026-10-13T08:40:14Z"}],"visa":[],"liveness":{"score":49,"band":"ok","label":"Likely open","p_open":1,"p_active":0.655,"p_room":0.75,"age_days":53,"expected_fill_days":58,"reasons":["conf:1","win:late"],"computed_at":"2026-10-13T11:48:53Z"},"pay":{"stated_usd_annual":259000,"is_top_pay":true},"html_url":"https://alion.io/job/ethos-writercontent-designer-conversion-and-growth","json_url":"https://alion.io/job/ethos-writercontent-designer-conversion-and-growth.json","meta":{"generated_at":"2026-10-13T11:48:53Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18262,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":6048},"rest":"https://alion.io/mcp/rest/get_company?id=6048"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fethos-writercontent-designer-conversion-and-growth"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fethos-writercontent-designer-conversion-and-growth"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fethos-writercontent-designer-conversion-and-growth"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ethos-writercontent-designer-conversion-and-growth\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fethos-writercontent-designer-conversion-and-growth"}]}