Product Manager, Consumer

You'll be the Product Manager driving execution on the Consumer business. Your primary job is to move the metrics that matter (conversion, retention, repeat purchase, revenue) through a relentless cadence of experimentation, optimization, and shipped product. You'll own the Consumer funnel end-to-end: checkout, results, member portal, and lifecycle.

You'll also partner closely with the Director of Product on Consumer strategy. We'll set the bets together; you'll lead the execution that brings them to life. When we decide to make a 0-to-1 push, you're the PM who scopes it, ships it, and learns from it.

This is a high-velocity, high-ownership PM seat. You'll ship weekly, see your impact in the numbers, and build the Consumer product practice alongside leadership.

You'll be responsible for:

• Consumer funnel performance: checkout, results experiences, member portal, post-purchase, lifecycle. Owning the metrics and moving them.

• Experimentation program: A/B testing, analysis, continuous optimization. High cadence, statistical rigor.

• Roadmap execution: translating strategy into specs, sequencing, and shipped product.

• Strategic bets: partnering with the Director of Product on 0-to-1 work; you scope, ship, and iterate.

• Cross-functional execution across design, engineering, marketing, and CX, keeping everyone aligned and moving.

• Customer signal: talking to users, watching session replays, mining support tickets, surfacing what to fix next.

Why this role is exciting:

• Direct revenue impact. Conversion wins ladder straight to the top line. You see your work in the numbers, weekly.

• High velocity. You'll ship improvements every week, not every quarter.

• Real ownership. You own the Consumer funnel and the metrics it drives.

• Strong partnership. You'll work closely with the Director of Product on strategy. You won't be alone setting direction, but you'll have real input.

• Scale and mission. Millions of users, in a category where good product actually changes people's health.

What success looks like in your first year:

In your first 90 days, you will have:

• Built a complete picture of the Consumer funnel: where the leaks are, where the leverage is

• Ramped (or upgraded) the experimentation operating cadence

• Shipped a handful of optimization wins

• Earned trust with engineering, design, marketing, and CX

In your first year, you will have:

• Owned and measurably improved core Consumer metrics: conversion, retention, repeat purchase

• Run a high-volume portfolio of experiments with statistical rigor and a strong win rate

• Executed at least one strategic bet end-to-end alongside the Director of Product

• Become the go-to person for any tactical question about the Consumer funnel

What we are looking for:

You have:

• 4-6 years of product management experience, ideally with a consumer or e-commerce focus

• Proven results moving conversion or retention metrics. Bring the numbers.

• Deep experimentation experience: A/B testing, statistical rigor, tools like VWO, Optimizely, or similar

• Execution muscle. You ship fast, unblock cross-functional partners, and don't let things stall.

• Strong analytics fluency: Mixpanel, Amplitude, GA, SQL, whatever it takes to get to the answer

• Sharp prioritization. You can size opportunities and make trade-offs that hold up under scrutiny.

• Customer-driven instincts. You talk to users, watch replays, read tickets, and let signal drive decisions.

• Design and craft sensibility. You sweat the details and partner closely with design.

• Clear communicator and writer. You can write a spec engineers can build from and a one-pager that aligns stakeholders.

Even better if you have:

• Healthcare, healthtech, or other regulated/high-trust consumer experience

• Subscription, repeat-purchase, or DTC e-commerce background

• Experience executing 0-to-1 launches (you don't need to have led strategy, but having shipped new products helps)

• Comfort with AI-driven product surfaces and how they show up in consumer experiences

• Startup or scale-up experience where you owned outcomes with limited resources

You'll thrive here if:

• You love moving numbers and obsess over conversion

• You ship fast but maintain craft and quality

• You'd rather run an experiment or talk to a customer than debate in a meeting

• You want a strong partner for strategy and full ownership of execution

• You sweat the details. The micro-interactions matter to you.