{"id":3962293,"url":"https://alion.io/job/every-table-general-manager-subscription","title":"General Manager, Subscription","company":{"id":2607321,"name":"Every Table","domain":"everytable.com","url":"https://alion.io/company/everytable","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"ADP","truth_index":{"grade":"C","score":56,"open_postings":11,"ghost_share":0.727,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Management","role_family":"Management","seniority":null,"employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["City of Industry, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false}],"status":"live","first_seen_at":"2026-11-09T12:21:12Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-09T12:21:12Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"General Manager, Subscription\nEverytable is looking for a General Manager to own its direct-to-consumer subscription business end to\nend -- the P&L, the subscriber, the Shopify storefront, and the paid and lifecycle channels that feed it.\nType Full-time, exempt\nLocation Los Angeles, CA (on-site / hybrid)\nDepartment Subscription\nReports to CEO\nDirect reports Growth & lifecycle marketing, ecommerce / site, subscriber care (lean\nteam; builds over time)\nSalary range $150,000 - $200,000 base + bonus tied to subscription contribution margin\n+ equity\nSalary range is a placeholder for Sam to confirm; California requires the range in the posting.\nOur Story + What Makes Us Special\nEverytable was founded on the belief that healthy food is a human right and shouldn't be a luxury\nproduct. Everytable is a purpose-driven public benefit company; working with us is a unique opportunity\nto be a part of making history by redefining and transforming the food system. We're passionate about\nmaking a positive impact in the communities we serve through affordable food access, as well as\neconomic empowerment and environmental well-being.\nWe are an inclusive and diverse team of mission-driven individuals fighting for food justice -- where\nevery community, every person and every table has access to fresh, nutritious, affordable, and culturally\nappropriate food. We're looking for team members who aren't afraid to shake things up and speak up\nfor what they believe in. At Everytable, our team members are unique, outspoken, and have a sincere\ndesire to make the world a more equitable place. If you are fiercely dedicated to equity and inclusion\nand have a conscious leadership mindset, Everytable might be the place for you.\nAbout the Subscription Business\nEverytable's subscription delivers chef-prepared, ready-to-eat meals to customers' doors across\nSouthern California every week, powered by our central kitchen and our own delivery fleet. It is one of\nfour channels in a vertically integrated, omni-channel business (retail stores, franchise, and institutional\nfood service are the others), and it is the channel we are investing in most heavily right now.\nThe GM owns this business like a founder would. Today the stack is Shopify + Recharge, paid acquisition\non Meta, Google and TikTok, lifecycle on email and SMS, and reporting in Power BI with a subscriber LTV\n/ CAC model built in-house. The unit economics are known and the levers are clear: acquire subscribers\nat $80-100, keep them longer than the current 5-7 months, raise order frequency and AOV ($50-55\ntoday), and hold a ~50% gross margin on every box. We measure subscriber value in gross profit, not\nrevenue, and we expect the GM to as well.\nWhat is not yet built is the operating system around those levers: a lean, accountable team; a weekly\ncadence of tests and decisions; and the cross-functional muscle with kitchen, logistics and customer care\nthat turns a good acquisition month into durable retention. That is the job.\nWhy You'll Love This Role\nYou will run a real business inside a mission-driven company: your own P&L, your own\ncustomers, your own team, and a direct line to the CEO.\nThe economics already work. Your job is to make them work bigger: more subscribers, longer\nlifetimes, and a better box every week.\nYou will be hands-on in the tools (Shopify, Recharge, Meta, Google, TikTok, Klaviyo-style\nlifecycle, Power BI) and in the data, with a data engineer who has already built the LTV and\nchannel models you will run on.\nYou will decide how to spend acquisition dollars and be held to a payback, not an impression\ncount.\nEvery subscriber you add means more affordable, nutritious meals delivered to more\nhouseholds across Los Angeles.\nLean, flat organization: no layers between you and the decision, and no tolerance for busywork.\nKey Result Areas\nWeighted by importance; these are what the GM is evaluated and bonused on.\nKey result area Weight What good looks like\nSubscription contribution margin 35% Monthly contribution margin (gross profit less\nacquisition, fulfillment and care costs) grows against\nplan; ~50% gross margin per order is held\nSubscriber growth at target CAC 25% Net active subscribers grow month over month;\nblended CAC at or below $80-100 with LTV/CAC of\n2.5-3x or better\nRetention and lifetime value 25% Average subscriber lifetime extends beyond 5-7\nmonths; churn and refund rates fall; lifetime orders\nrise above 8-10\nTeam, cadence and cross-functional\nexecution\n15% A lean, accountable team; a weekly test-and-learn\ncadence; kitchen, logistics and care aligned to the\nsubscriber experience\nHow You Will Be Successful in this Role\nOwn the P&L\nBuild and own the annual subscription plan and monthly forecast: subscribers, orders, AOV,\ngross margin, acquisition spend, fulfillment and care cost, contribution margin.\nReport weekly on the numbers that matter and take decisive action when performance deviates\nfrom plan.\nSet pricing, promotions, bundles and delivery-fee policy with Finance, protecting gross margin\nper order.\nGrow subscribers efficiently\nOwn paid acquisition across Meta, Google and TikTok: budgets, creative briefs, audience and\noffer tests, and the agency or freelancers who execute.\nOwn cost per subscriber and payback, not just cost per click; reconcile new-subscriber counts\nacross Recharge, Shopify and Power BI so one number is the number.\nBuild referral, partnership and in-store-to-subscription funnels that lower blended CAC.\nKeep subscribers longer\nOwn the lifecycle program: onboarding, email and SMS, win-back, pause and skip flows, and the\ncancellation experience.\nRead cancellation reasons and refund drivers every week and turn them into fixes in menu,\npackaging, delivery windows and care.\nWork with the culinary team on menu rotation, new items and seasonal drops that give\nsubscribers a reason to stay.\nRun the storefront and the order experience\nOwn the Shopify site and the Tapcart app: conversion rate, checkout, subscription management,\nand the roadmap of fixes and features.\nPartner with the data engineer on the LTV / CAC model, cohort reporting and the subscriber\ndashboard; make decisions from the data, not around it.\nLead the cross-functional system\nBe the voice of the subscriber with the central kitchen, logistics and delivery, and customer care;\nset service-level targets for on-time delivery, order accuracy and response time and hold the\nsystem to them.\nReduce the digital refund rate in partnership with operations and care.\nHire, develop and hold accountable a lean team; use AI and automation to scale output without\nscaling headcount.\nPerform other duties and responsibilities as assigned.\nFirst 90 Days\n1. Days 1-30 -- Know the business. Ride a delivery route, work a kitchen shift, take care calls. Audit\nthe funnel, the lifecycle flows, the site and app, the ad accounts, and the dashboards. Reconcile\nthe subscriber numbers. Deliver a one-page diagnosis to the CEO.\n2. Days 31-60 -- Set the plan. Publish the subscription plan and forecast with Finance, the KRA\ntargets above, and a prioritized test roadmap across acquisition, retention and site conversion.\nStand up the weekly subscription business review.\n3. Days 61-90 -- Show results. First measurable wins in at least two of: CAC, conversion rate, early-\nlife churn, refund rate. Team roles and hiring plan agreed. Quarterly plan for the next two\nquarters in hand.\nWhat You'll Bring to the Table\nRequired\n7+ years in direct-to-consumer ecommerce or subscription, including 3+ years running a P&L or\na growth function with full budget ownership.\nA track record of growing a subscription or repeat-purchase business: you can show the\nsubscriber, CAC, LTV and churn numbers you moved and explain how.\nHands-on fluency in Shopify (Recharge or similar), Meta and Google Ads, an email/SMS\nplatform, and a BI tool. You can open the accounts and find the problem yourself.\nStrong unit-economics instincts: you think in gross profit and payback and you build simple\nmodels that hold up with Finance.\nExperience leading cross-functional operations -- fulfillment, delivery or customer care -- not\njust marketing.\nA builder's mindset: comfortable in a scrappy environment, biased to testing over debating, and\nalready using AI tools to multiply your own output.\nDirect, humble leadership; you hire well, give clear feedback, and own outcomes without\nfanfare.\nPreferred\nPerishable or food delivery experience (meal kits, prepared meals, grocery delivery).\nExperience in an omni-channel business where retail stores and ecommerce share a brand and a\ncustomer.\nSpanish proficiency.\nBased in Los Angeles or willing to relocate.\nOur Guiding Values\nHungry To Change the World -- We are driven to create a world-changing social enterprise and\nto pursue our mission for a more just and healthy world. We are not satisfied with \"business as\nusual,\" and are willing to take chances to create a new paradigm of business.\nPurpose and Pride in Service -- We care deeply about all our customers across all channels and\ntake care to understand and anticipate their needs. We strive to exceed the expectations of our\ncustomers as well as those we serve internally, our coworkers, offering hospitality and delicious\nfood everywhere we go.\nElevate Everyday -- Each of us is responsible for coming to the table with solutions, which\nrequires us to be honest and speak up about ways we can be better. In everything we do, we get\nbetter every day by taking small and large steps to continuously improve.\nLead with Humility -- Each of us leads in our own job and in our own way. We believe leadership\nrequires listening, understanding, and putting yourself in others' shoes before taking action.\nSolve For All -- We are a people-centered organization focused on finding the solution that\nbenefits our customers, our employees, and our company. Because we all win when we win\ntogether.\nWelcome Everyone to the Table -- We are a stronger, more innovative company because of our\ndiverse experiences, cultures, and backgrounds. All our voices are needed to be the best we can\nbe.\nEssential Functions\nProlonged periods of sitting at a desk and working on a computer.\nRegular on-site presence in Los Angeles: central kitchen, delivery hub and stores.\nOccasional early-morning, evening or weekend work around delivery operations and launches.\nPerks + Benefits All Team Members of Everytable Enjoy\nHealth + Wellbeing\nFree delicious Everytable meals during your shift\n20% off all meals + delivery subscription service\nEmployee Assistance Program\nCompany-sponsored benefits (Medical, Dental, Vision, Life Insurance)\n401(k) program\nFitness/Wellness Program\nVoluntary Accident/Critical Illness/Hospital Indemnity Insurance\nDependent FSA, Transit + Parking Benefits, Pet Insurance\nGrowth + Development\nCulture of feedback and coaching\nSocial Equity Franchise Program -- a unique opportunity to own your own Everytable retail\nstorefront after training in Everytable University\nFlexibility + Community Outreach\nPay it Forward Program\nFlexible working environment (depending on role requirements)\nUnlimited Flexible PTO / paid sick / holiday time\nEverytable is proud to be an equal opportunity workplace. We are committed to equal employment\nopportunities regardless of race, color, ancestry, religion, national origin, sexual orientation, age,\ncitizenship, marital status, disability, gender identity or Veteran status. We encourage women, people of\ncolor and LGBTQ people to apply. Everytable is a Fair Chance employer and will consider qualified\napplicants with arrest and/or conviction records for employment.\nTo apply, contact CEO Sam Polk at .","description_format":"text","description_chars":11642,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Spanish","level":"Advanced (C1)","optional":true}]},"benefits":["Equity","Flexible schedule","Life insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Catering & Food Services","Prepared Foods"],"lifecycle":[{"event":"open","at":"2026-11-09T12:21:12Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":29,"reasons":["conf:1","win:early"],"computed_at":"2026-11-09T13:53:42Z"},"pay":{"stated_usd_annual":200000,"is_top_pay":true},"html_url":"https://alion.io/job/every-table-general-manager-subscription","json_url":"https://alion.io/job/every-table-general-manager-subscription.json","meta":{"generated_at":"2026-11-09T13:53:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18580,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2607321},"rest":"https://alion.io/mcp/rest/get_company?id=2607321"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fevery-table-general-manager-subscription"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fevery-table-general-manager-subscription"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fevery-table-general-manager-subscription"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/every-table-general-manager-subscription\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fevery-table-general-manager-subscription"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3962293}},{"tool":"search_jobs","arguments":{"company":"everytable.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3962293},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}