{"id":4079345,"url":"https://alion.io/job/exadel-middlesenior-martech-engineer-adobe","title":"Middle/Senior MarTech Engineer (Adobe)","company":{"id":713122,"name":"Exadel","domain":"exadel.com","url":"https://alion.io/company/exadel-3","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"services","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":{"label":"MT","utc_offset_min":-7,"utc_offset_max":-7},"hiring_geo_confidence":"explicit","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":55,"max":65,"currency":"USD","period":"hour","gross":null,"usd_annual":130000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"JavaScript","optional":true}],"status":"live","first_seen_at":"2026-11-11T14:28:47Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T16:35:02Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Why Join Exadel\nWe’re an AI-first global tech company with 25+ years of engineering leadership, 2,000+ team members, and 500+ active projects powering Fortune 500 clients, including HBO, Microsoft, Google, and Starbucks.\nFrom AI platforms to digital transformation, we partner with enterprise leaders to build what’s next.\nWhat powers it all? Our people are ambitious, collaborative, and constantly evolving.\nAbout the Role\nWe are looking for a Middle/Senior MarTech Engineer (Adobe) with strong hands-on experience across the Adobe Experience Cloud ecosystem, particularly Customer Journey Analytics (CJA), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Data Collection.\nIn this role, you will be responsible for supporting, implementing, and maintaining Adobe MarTech solutions, ensuring reliable data collection, accurate measurement, and unified customer journey analytics across multiple channels and datasets. If you combine practical implementation experience with a strong understanding of digital analytics, customer journey measurement, identity stitching, experimentation, and marketing technology integrations, this role is for you. \nAbout the Client\nOur customer is a U.S.-based higher education institution focused on providing accessible and flexible education opportunities to students and working professionals.\nThe organization leverages digital technologies, marketing platforms, and data-driven insights to enhance customer experiences, optimize engagement, and improve the effectiveness of its digital journeys.\nWhat You’ll Do\n Customer Journey Analytics (CJA):\nBuild, configure, and maintain Connections and Data Views.\nCreate and manage metrics, dimensions, and calculated metrics.\nEnable identity stitching across multiple datasets to support unified customer journey analysis.\nIntegrate data from Adobe Journey Optimizer, Adobe Target, offline sources, and other platforms to enable comprehensive reporting.\nAdobe Target:\nImplement and support tracking for A/B Testing, Auto-Target, and Auto-Personalization activities.\nValidate experiment data in Adobe Analytics and Customer Journey Analytics.\nEnsure accurate and reliable measurement of personalization and experimentation initiatives.\n Adobe Journey Optimizer (AJO):\nSupport the implementation of customer journeys and experiences.\nIntegrate AJO engagement data into Customer Journey Analytics.\nEnable end-to-end journey reporting through data integration and identity stitching.\nAdobe Launch / Data Collection:\nManage and maintain Adobe Data Streams and Data Prep rules.\nImplement and maintain Adobe Experience Platform Web SDK tracking, including custom components.\nDeploy and govern media pixels, third-party tags, and external integrations.\nSupport Adobe Target and Adobe Journey Optimizer implementations through reliable data collection and configuration.\nCollaborate with marketing, analytics, and technical stakeholders to ensure consistent data implementation and measurement across the Adobe Experience Cloud ecosystem.\nTroubleshoot tracking issues, investigate data discrepancies, and continuously improve implementation quality and reliability.\nEnsure proper documentation and governance of configurations, tracking specifications, integrations, and data flows.\nWhat You Bring\nHands-on experience with the Adobe Experience Cloud ecosystem, particularly Adobe Customer Journey Analytics (CJA), Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Data Collection.\nPractical experience building and managing CJA Connections and Data Views, including metrics, dimensions, and calculated metrics.\nStrong understanding of identity stitching, identity namespaces, and cross-dataset data integration.\nExperience implementing and maintaining Adobe Experience Platform Web SDK and Adobe Data Collection (formerly Adobe Launch).\nKnowledge of Adobe Data Streams and Data Prep, including configuration and troubleshooting.\nExperience supporting experimentation and personalization initiatives using Adobe Target, including A/B Testing, Auto-Target, and Auto-Personalization.\nExperience integrating customer engagement and journey data from AJO into CJA for unified reporting.\nStrong understanding of digital analytics, event tracking, data collection, and customer journey measurement.\nAbility to troubleshoot technical issues, validate data accuracy, and work independently across multiple MarTech solutions.\nStrong communication and collaboration skills, with the ability to work with both technical and business stakeholders.\nAvailability to provide full-time coverage (40 hours per week), preferably aligned with Mountain Time (MT).\nNice to have\nExperience working with Adobe Experience Platform (AEP) and its broader ecosystem.\nFamiliarity with Adobe Analytics and its integration with Customer Journey Analytics.\nExperience with APIs, JavaScript, JSON, and web technologies used in tracking implementations.\nKnowledge of data layer architecture, event schemas, and digital tagging strategies.\nExperience integrating online and offline customer data sources.\nFamiliarity with marketing technology governance, implementation documentation, and data quality practices.\nPrevious experience supporting large-scale digital analytics or personalization implementations in complex enterprise environments.\nEnglish level\nAdvanced\nLegal & Hiring Information\nCompensation Transparency: The expected compensation range for this role is $55-65/hr USD, with eligibility for commission, bonus, or other incentive compensation where applicable. Actual compensation will be determined based on experience, skills, qualifications, geographic location within the United States, and business needs.\nLocation Eligibility: This role is open to candidates residing in the United States.\nExperience Requirements: We welcome applicants with relevant experience regardless of where it was obtained. US work experience is not required.\nUse of Artificial Intelligence in Hiring: We may use automated tools or artificial intelligence systems to support the screening, assessment, or selection of applicants as part of our hiring process.\nBenefits Summary: US-based employees are eligible to participate in Exadel’s benefits programs, which may include comprehensive health, dental, and vision coverage; life and disability insurance; retirement savings programs; paid time off; paid holidays; and other wellness or voluntary benefit programs, subject to plan terms and eligibility requirements.\nEqual Employment Opportunity: Exadel is proud to be an Equal Opportunity Employer committed to inclusion across minority, gender identity, sexual orientation, disability, age, and more. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, status as a protected veteran, or any other protected characteristic under applicable federal, state, and local laws.\nAccessibility and Accommodation: We are committed to providing accommodations throughout the recruitment process in accordance with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local accessibility laws. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions. If you require accommodation at any stage of the hiring process, please contact us.\nData Privacy Notice: For applicants residing in California, please note that personal data collected during the application process is subject to the California Consumer Privacy Act (CCPA) and will be processed in accordance with our applicant privacy notice.\nDisclaimer: Please note: this job description is not exhaustive. Duties and responsibilities may evolve based on business needs. The offer is not binding until a signed contract is in place.\nYour Benefits at Exadel\nExadel benefits vary by location and contract type. Your recruiter will fill you in on the details.\nInternational projects\nIn-office, hybrid, or remote flexibility\nMedical healthcare\nRecognition program\nOngoing learning & reimbursement \nWell-being program\nTeam events & local benefits \nSports compensation \nReferral bonuses \nTop-tier equipment provision\nExadel Culture\nWe lead with trust, respect, and purpose. We believe in open dialogue, creative freedom, and mentorship that helps you grow, lead, and make a real difference. 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