Account Director
The Account Director (AD) has responsibility for the day-to-day activity of the account. The AD’s role is to deliver quality service and ensure the Client’s expectations are met. The AD should have knowledge of the Client’s industry, market dynamic and competitive environment. They should be heavily involved in the preparation of strategic plans for the Client and should keep the Group Account Director informed of revenue-building opportunities. In addition, the AD is responsible for the growth of the AE he/she directly supervises.
MAJOR RESPONSIBILITIES
Account Leadership and Ownership
Responsible for the day-to-day activity of the account
Develop a strong relationship with his/her direct Client contacts
Demonstrate excellence leadership internally and externally
Provide a professional, comfortable, productive and fun environment
Strive for excellence, professionalism and quality
Strategy, Planning, Creative and Media
Assist in the development of the brand strategies and strategic plan
Direct preparation of Agency analyses on competitive and market landscape
Identify trends, launch new products, understand legal and social environment based on Client category
Participate in the planning process; external and internal brainstorming sessions
Facilitate and oversee all market research, agency recommendations and POVs, as well as major market research and planning presentations made by Account Planner
Work closely with integrated partners to ensure that Client needs and objectives are met
Prepare and review all major presentations by media department to Clients
Direct preparation of creative briefings to kick off creative development
Facilitate and oversee the information flowthrough the creative and production processes
Ensure that quality standards are met for all the Client’s creative needs
Supervise production specifications to meet Client expectations and Agency standards
Manage timelines and budgets
Ensure that creative accurately reflects Client’s and the business’ needs
Ensure that all issues are resolved to the satisfaction of Client and internal groups
Required Skills
Excellent communication skills
Strong presentation skills
Management/Leadership/Team skills
Sound qualitative & quantitative analytical skills
Knowledge of all agency functional areas; including production, media, research and database management areas
Creative and innovative strategic thinking
Preferred Qualifications
BA/BS degree required
6+ years of experience within the healthcare industry, with a minimum of 8-10 years account management experience
Strong integrated marketing experience