{"id":4070670,"url":"https://alion.io/job/execo-head-of-marketing","title":"Head of Marketing","company":{"id":3864740,"name":"Execo","domain":"execo.com","url":"https://alion.io/company/execo","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"unspecified","remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-08-04T00:00:00Z","employer_posted_date":"2026-08-04","last_verified_at":"2026-11-11T13:19:47Z","board_verified":true,"closed_at":null,"days_open":99,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":99},"description":"This is a remote position.\nWe're looking for a Head of Marketing to take full ownership of marketing at Execo, including strategy, brand, organic demand generation, and account based marketing. The foundations are in place: an ABM program running against existing customers, a thought leadership program publishing consistently, and a market narrative taking shape. What we need is someone to take all of it further and build what's missing.\nThis is a role for a marketer who thinks and makes. You'll set the direction and then go build it, working alongside, managing, and mentoring our Marketing Manager. Positioning, campaigns, writing, plays: you'll be close to all of it.\nMarketing an AI embedded services firm credibly means using this stuff yourself. Our team builds its own tooling, tests new models as they land, and treats AI as part of how the work gets done rather than a topic we write about. We're looking for someone who works the same way and wants to keep getting better at it.\nThis is an opportunity to be a key driver of growth at a company that's scaling fast and building something genuinely new in the market. You own strategy, budget, and execution, with a direct line to pipeline impact.\nWhat you'll own\n\nMarketing strategy and planning\nOwn and execute the marketing plan across our full portfolio of services\nDevelop the thesis that connects our data foundation, implementation, and managed operations work into one coherent story for buyers who meet us at different stages\nDeliver a portfolio wide plan that leadership signs off on within your first 90 days\nAccount based marketing\nTake over the account based program already running against existing customers, improve on it measurably within 60 to 90 days, and run at least one play you originated in your first quarter\nReport engagement and pipeline at the account level, with expansion and cross sell tracked as its own number\nOrganic demand generation\nGrow qualified inbound through positioning, craft, search visibility, and earned distribution, and show movement on the leading indicators within your control\nBuild and run campaigns end to end in HubSpot: landing pages, forms, workflows, email, lists, and reporting. This is work you'll do yourself\nBring cost per opportunity down without new spend (paid media is not a focus of this role)\nBrand\nLead the ongoing refinement of the Execo brand across messaging, voice, proof, category positioning, and visual identity\nContent and thought leadership\n\nSet the editorial direction and point of view for our thought leadership program\nManage and develop our Marketing Manager, who owns content execution: LinkedIn, the blog, the editorial calendar, and our newsletter; raise the quality of everything we publish\nWorking across the firm\nPartner closely with our sales and delivery teams. Marketing at a services firm is only credible when it reflects what delivery actually does, and only useful when sales can act on it\nBuilding something durable\nCreate a function that keeps running when you're on leave, with documented plays, systems, and reporting\nDeliver against pipeline targets you and your manager set together at month three, working with the team you have\nWhat we’re looking for\nYou've owned B2B marketing for a complex, considered-purchase service or product sold to enterprise buyers in Western markets (sales cycles measured in months, several people in the buying group) and your results have come from positioning and craft rather than media spend\nYou've designed and run account based plays yourself, and you can walk us through what you built and what it produced\nYou can execute independently in HubSpot Marketing Hub: building campaigns, landing pages, forms, workflows, and email\nYou write well\nYou use AI in your own work every day and can show us how\nYou bring ideas. We want someone whose point of view makes our marketing better, not someone waiting to be told the plan\nYou're willing to get deep into a technical category. You don't need a legal background, but you'll need the curiosity to understand contract data, CLM, and legal operations well enough to talk credibly to specialists\nYou've managed and developed at least one person\nYou've marketed something with real complexity (e.g., a portfolio of services, a distributed delivery model, or a category that takes work to explain)","description_format":"text","description_chars":4340,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Legal AI","Legal Software"],"lifecycle":[{"event":"open","at":"2026-11-11T13:19:47Z"}],"visa":[],"liveness":{"score":17,"band":"cold","label":"Long shot","p_open":1,"p_active":0.601,"p_room":0.28,"age_days":99,"expected_fill_days":30,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-11-11T16:15:57Z"},"pay":null,"html_url":"https://alion.io/job/execo-head-of-marketing","json_url":"https://alion.io/job/execo-head-of-marketing.json","meta":{"generated_at":"2026-11-11T16:15:57Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":30655,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3864740},"rest":"https://alion.io/mcp/rest/get_company?id=3864740"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fexeco-head-of-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fexeco-head-of-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fexeco-head-of-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/execo-head-of-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fexeco-head-of-marketing"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4070670}},{"tool":"search_jobs","arguments":{"company":"execo.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4070670},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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