{"id":1621289,"url":"https://alion.io/job/exl-associate-creative-director","title":"Associate Creative Director","company":{"id":38016,"name":"EXL","domain":"exlservice.com","url":"https://alion.io/company/exl","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":81,"open_postings":65,"ghost_share":0,"stale_share":0.954,"repost_share":0,"time_to_fill_p50_days":7,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":135000,"max_usd":252000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1232},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":true}],"status":"live","first_seen_at":"2026-10-01T20:22:49Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-11T01:24:12Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"Associate Creative Director\n$95k-130k plus bonus\nFor more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits\nThe posted range is the hiring range for this role - a subset of the broader range available to employees over time - and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.\nPosition Overview\nThe Associate Creative Director partners with the Clients, Account Manager and Creative Director to develop and execute compelling, performance-driven creative solutions across direct mail, digital, and integrated marketing campaigns. This role is responsible for leading concept development from insight through execution, translating marketing objectives into breakthrough creative ideas that drive engagement and results.\nThe ideal candidate is a strong conceptual thinker with both copywriting and design experience, a deep understanding of direct response marketing, and demonstrated experience using AI tools throughout creative concepting and development. This individual will use AI to accelerate ideation, explore and refine concepts, develop messaging and visual directions, and improve creative outcomes while applying strong human judgment, brand stewardship, and quality control. They will work closely with strategists, account teams, project managers, analytics teams, and production partners to ensure creative excellence across all deliverables.\n Concept Development & Creative Strategy\nLead the development of innovative campaign concepts for direct mail, digital, email, and multi-channel marketing programs.\nTranslate client objectives, audience insights, and performance goals into compelling creative executions.\nParticipate in creative brief development and brainstorming sessions.\nCreate campaign themes, messaging frameworks, and creative approaches that align with brand and business objectives.\nUse AI-enabled creative tools as an integral part of concepting and development to generate, evaluate, iterate, and refine campaign ideas, messaging, visual directions, and content variations-while ensuring originality, brand alignment, accuracy, compliance, and production feasibility.\nCopywriting & Messaging\nDevelop headlines, value propositions, offer positioning, direct response copy, and campaign messaging.\nEnsure messaging is clear, persuasive, audience-focused, and aligned with brand standards.\nCollaborate with copywriters and subject matter experts to refine content and improve performance.\nReview and edit creative assets to maintain voice, tone, and consistency across channels.\nCreative Execution & Design Collaboration\nPartner with designers and production teams to bring concepts to life.\nContribute to visual ideation, layout direction, and creative development.\nProvide guidance on design execution, user experience, and customer engagement.\nReview creative materials throughout development to ensure quality and strategic alignment.\nDesign experience is highly desirable and will be considered a significant advantage.\nDirect Mail Leadership\nServe as a subject matter expert in direct mail creative strategy and best practices.\nDevelop acquisition, cross-sell, retention, and customer engagement direct mail concepts.\nUnderstand direct mail production processes, formats, postal requirements, personalization techniques, and testing methodologies.\nCreate solutions that balance creative innovation with operational feasibility and production requirements.\nCross-Functional Collaboration\nWork closely with account, strategy, analytics, production, and project management teams.\nPresent concepts and creative recommendations to internal stakeholders and clients.\nIncorporate feedback while maintaining creative integrity and campaign objectives.\nSupport the Creative Director in managing priorities across multiple projects and clients.\nQuality Assurance\nEnsure creative work is strategically sound, error-free, and aligned with client expectations.\nMaintain consistency across campaigns, channels, and touchpoints.\nParticipate in creative reviews and provide constructive feedback to team members.\n Qualifications\nBachelor's degree in Marketing, Communications, Advertising, Graphic Design, Journalism, or related field.\n5+ years of creative experience in an agency, direct marketing, financial services, fintech, banking, insurance, or related environment.\nDemonstrated experience developing integrated marketing campaigns with a strong emphasis on direct mail.\nStrong portfolio showcasing concept development, campaign thinking, copywriting, and creative execution.\nDemonstrated hands-on experience using generative AI and other AI-enabled creative tools across the creative lifecycle, including ideation, copy and visual exploration, rapid prototyping, iteration, and development of execution-ready concepts.\nProven ability to create compelling direct response messaging.\nExperience collaborating with designers, writers, strategists, and production teams.\nStrong presentation and communication skills.\nAbility to manage multiple projects in a fast-paced environment.\nPreferred Qualifications\nDirect mail expertise including acquisition, retention, loyalty, and cross-sell campaigns.\nExperience in financial services, banking, fintech, insurance, or regulated industries.\nDesign experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator).\nUnderstanding of testing methodologies, audience segmentation, personalization, and performance marketing.\nExperience presenting creative concepts to executive-level stakeholders and clients.\nSuccess Measures\nDevelopment of breakthrough creative concepts that drive measurable campaign performance.\nStrong partnership with the Creative Director and cross-functional teams.\nConsistent delivery of high-quality, on-strategy creative work.\nEffective integration of copy, design, and direct response principles.\nEffective and responsible use of AI to increase the speed, range, and quality of creative exploration while maintaining human oversight, brand standards, compliance, and production readiness.\nAbility to translate complex business objectives into customer-centric marketing campaigns.\nSuccess in supporting client growth, campaign innovation, and creative excellence.\nThis version positions the role clearly beneath the Creative Director while emphasizing concept development, direct mail expertise, copy leadership, and enough design capability to effectively direct creative execution without necessarily being a senior designer.","description_format":"text","description_chars":7083,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-01T20:44:33Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 281 · green card filings: 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