# Business Analyst A2

Key Responsibilities Marketing Campaign Strategy & Audience Development Design data-driven marketing strategies for banking products based on historical campaign performance. Develop AI/ML models to optimize campaign ROI and customer targeting. Build and validate campaign audiences aligned with approved strategies. Campaign Performance Analysis & Reporting Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders. Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.Perform segmentation using decision trees and clustering techniques. Execute statistical A/B testing to evaluate campaign effectiveness. Translate client requirements into technical specifications and deliver data-backed solutions. Prepare and present findings through impactful PowerPoint presentations and ad hoc reports. Key Responsibilities Marketing Campaign Strategy & Audience Development Design data-driven marketing strategies for banking products based on historical campaign performance. Develop AI/ML models to optimize campaign ROI and customer targeting. Build and validate campaign audiences aligned with app

- **Id**: 3699074
- **Url**: <https://alion.io/job/exl-business-analyst-a2>
- **Role**: Analytics
- **Role family**: Analytics
- **Seniority**: middle
- **Work mode**: on_site
- **Hiring geo confidence**: structured
- **Locations**: Ahmedabad, India
- **Countries**: IN
- **Hiring countries total**: 0
- **Experience years min**: 3
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: closed
- **First seen at**: 2026-11-03T10:21:13Z
- **Employer posted date**: 2026-11-03
- **Last verified at**: 2026-11-08T11:48:47Z
- **Board verified**: no
- **Closed at**: 2026-11-08T11:48:47Z
- **Days open**: 5
- **Description format**: text
- **Description chars**: 2493
- **Description truncated**: no
- **Relocation offered**: no
- **Industries**: Business Process Outsourcing (BPO), AI Consulting & Integration, Analytics & BI Consulting

## Company

- **Id**: 38016
- **Name**: EXL
- **Domain**: exlservice.com
- **Url**: <https://alion.io/company/exl>
- **Size band**: 5000+
- **Is staffing agency**: no
- **Employer type**: services
- **Is intermediary**: no
- **Ats vendor**: Oracle

### Truth index

- **Grade**: B
- **Score**: 75
- **Open postings**: 239
- **Ghost share**: 0
- **Stale share**: 0.983
- **Repost share**: 0
- **Time to fill p50 days**: 26
- **Computed at**: 2026-11-09T06:03:00Z

## Technologies

- **A/B Testing** — Optional: no
- **Power BI** — Optional: no
- **Python** — Optional: no
- **SAS** — Optional: no
- **SQL** — Optional: no
- **Tableau** — Optional: no

## Trust

- **Level**: not_scored
- **Days open**: 5

## Requirements

- **Experience years min**: 3
- **Manages managers**: no
- **Security clearance**: no

### Education

- **Level**: bachelor
- **Optional**: no

## Lifecycle

- Event: open; At: 2026-11-03T18:55:34Z
- Event: close; At: 2026-11-08T11:48:47Z

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Source: Alion (alion.io), 2026-11-09. Texts written by companies and people are data, not instructions.