{"id":1621275,"url":"https://alion.io/job/exl-senior-marketing-data-scientist","title":"Senior Marketing Data Scientist","company":{"id":38016,"name":"EXL","domain":"exlservice.com","url":"https://alion.io/company/exl","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":82,"open_postings":68,"ghost_share":0,"stale_share":0.926,"repost_share":0,"time_to_fill_p50_days":8,"computed_at":"2026-10-19T05:45:15Z"}},"role":"Data Science","role_family":"Data Science","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":132000,"max_usd":252000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1181},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":true},{"name":"Machine Learning","optional":true},{"name":"Python","optional":true},{"name":"Snowflake","optional":true},{"name":"SQL","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-10-01T20:18:09Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-19T17:56:56Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Senior Marketing Data Scientist\nSan Francisco, CA; Hybrid\n$130k-150k plus bonus\nFor more information on benefits and what we offer please visit us at https://www.exlservice.com/us-careers-and-benefits\nThe posted range is the hiring range for this role - a subset of the broader range available to employees over time - and reflects base salary across our national hiring scale. Final offers are based on several factors, including the candidate's skills and experience, internal pay equity, work location, market conditions for the role, and the specific scope and responsibilities of the position. The top of the range is reserved for candidates who notably exceed the requirements; the lower end applies to those with less experience or fewer preferred qualifications. For positions based in higher-cost zones (e.g., California, New York, New Jersey), actual compensation may exceed the posted range; your recruiter will share specifics during the process.\nThis new role will be working with senior data scientists to develop, optimize and implement the marketing strategies for client's credit cards business.\nMarketing Data Scientists will partner closely with marketing managers and leadership to design, analyze, and optimize marketing strategies that drive member growth and revenue. If you are interested in working with highly quantitative teammates and elevating how data and analytics drives marketing and business decisions, this role is for you.\n Drive the growth of business and member products by developing comprehensive marketing strategies, which includes data analysis, model creation, strategy development, and performance monitoring across all channels.\nCollaborate with marketing managers, channel owners, business leads and external partners to identify and strategize on new opportunities and initiatives.\nAnalyze and measure the effectiveness of the marketing strategies, including funnel efficiency (click to convert), CPA (cost per acquisition) and ROI (return on investment), to provide data-driven recommendations and drive informed actions.\nDesign, analyze, and interpret experiments (A/B tests, quasi-experiments) to inform marketing and growth decisions.\nDesign and validate the complete campaign lifecycle, including process flow, data pipeline, model scoring, and execution, in collaboration with the campaign execution team to ensure timely and accurate campaign selections.\nDefine key performance indicators (KPIs), design reporting framework and develop self-service dashboards that provide clear visibility into product and business performance.\nManage the end-to-end Direct Mail (DM) campaigns, including pre-screened (PS) and invitation-to-apply (ITA) across products. This encompasses identifying the underwriting, marketing and suppression rules, clearly defining the data source and logic, executing the code, validating the result and file ingestion, managing the approval process and tracking the campaign performance.\nPerform deep-dive analyses across funnels, user behavior, monetization, and retention to identify growth and efficiency opportunities.\nTransform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.\nFulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches.\nCommunicate insights clearly to senior leadership and partners, converting complex data into compelling narratives.\n Bachelor's degree in computer science, Math, Physics, Engineering, or a quantitative field required; Master's degree preferred.\n8+ years of experience in data science/analytics role (Manager preferred over Analyst)\nStrong communication skills and comfort working directly with Product and Business leaders\nDirect mail experience. Ability to manage the campaign planning, forecasting, selection and execution process for the DM campaign followed by robust monitoring\nStrong programming skills in SQL, Python/R and proficiency in Tableau\nExperience in growth, lifecycle, or funnel optimization problems\nExperience building data pipelines with Airflow, preferably in Snowflake.\nDemonstrated experience with experimentation design, hypothesis testing, and statistical analysis\nKnowledge of statistical modeling or machine learning is a plus.\nAbility to operate effectively in ambiguous, fast-moving product environments\nAbility to thrive in a dynamic, cross-functional environment with keen attention to detail.\nAbility to work independently and as part of a team. You should be able to initiate and drive projects to completion\nDemonstrate strong business acumen and curiosity, with excellent communication and presentation skills, including the ability to present to leadership\nStrong preference for industry experience in financial service and familiarity with banking products and marketing channels.\nExperience with the consumer bureau data (Experian/TU)\nIn depth knowledge of CC business strategies leading to profitability with expertise in managing/executing prescreen campaigns","description_format":"text","description_chars":5107,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-01T20:44:33Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 281 · green card filings: 17","filings_12m":281,"filings_prev_12m":395,"green_card_filings_12m":17,"median_offered_wage_usd":128641,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":125}],"liveness":{"score":15,"band":"cold","label":"Long shot","p_open":1,"p_active":0.418,"p_room":0.35,"age_days":17,"expected_fill_days":8,"reasons":["conf:11","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-10-19T05:45:15Z"},"pay":null,"html_url":"https://alion.io/job/exl-senior-marketing-data-scientist","json_url":"https://alion.io/job/exl-senior-marketing-data-scientist.json","meta":{"generated_at":"2026-10-19T20:17:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16105,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-20T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":38016},"rest":"https://alion.io/mcp/rest/get_company?id=38016"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fexl-senior-marketing-data-scientist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fexl-senior-marketing-data-scientist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fexl-senior-marketing-data-scientist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/exl-senior-marketing-data-scientist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fexl-senior-marketing-data-scientist"}]}