{"id":1531596,"url":"https://alion.io/job/experian-senior-marketing-manager","title":"Senior Marketing Manager","company":{"id":3558,"name":"Experian","domain":"experian.com","url":"https://alion.io/company/experian","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":76,"open_postings":23,"ghost_share":0,"stale_share":0.957,"repost_share":0,"time_to_fill_p50_days":27,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-30T05:50:22Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-24T02:40:02Z","board_verified":true,"closed_at":null,"days_open":23,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":23},"description":"Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.\n We are looking for an experienced Senior Manager - Marketing to drive measurable business growth through integrated, digital-first marketing programmes.\nIn this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results.\nKey Responsibilities\nGrowth Strategy & Integrated Marketing\nDevelop growth marketing plans aligned with business, revenue and marketing priorities.\nIdentify opportunities to accelerate awareness, consideration, demand generation, acquisition, engagement and conversion across priority audiences.\nTranslate our goals into integrated marketing campaigns with clear target audiences, propositions, channel strategies and measurable outcomes.\nUse customer, market and performance insights to identify and prioritise growth opportunities.\nDigital Marketing\nDevelop digital marketing strategies across paid, owned and earned channels.\nPlan and improve campaigns across relevant channels including paid search, paid social, display, retargeting, email, web and other digital platforms.\nWork with our teams and agency partners on audience targeting, media planning, campaign activation and ongoing optimisation.\nImprove digital customer journeys and conversion paths across campaign landing pages and web experiences.\nApply REO, GEO, AEO, SEO, SEM, content distribution and digital acquisition principles to increase qualified traffic and engagement.\nMonitor digital performance and improve channel mix and investment based on effectiveness and outcomes.\nStay current with evolving digital platforms, advertising formats, audience behaviours and marketing technology.\nSocial Media Marketing\nDevelop the social media strategy to support brand, expertise, engagement and our goals.\nPlan and manage organic and paid social media campaigns, with focus on channels relevant to priority audiences.\nBuild social content and campaign calendars in partnership with content, communications, business and agency teams.\nTranslate our priorities, research, insights and expertise into engaging social-first content and campaigns.\nUse audience targeting and platform capabilities to extend reach and improve campaign effectiveness.\nMonitor social media performance, audience engagement and campaign results, and use insights to continuously optimise activity.\nWork with relevant partners to ensure social activity is consistent with brand, communications and governance requirements.\nCampaign Development & Demand Generation\nPlan and accomplish integrated, multi-channel campaigns spanning digital, social, content, email, events and other relevant touchpoints.\nDevelop campaign strategies covering segmentation, targeting, proposition, messaging, content, channel mix, activation and measurement.\nDevelop programmes that support demand generation and progression through the marketing and sales funnel.\nPartner with sales and business teams to align campaigns with priority segments, propositions and commercial opportunities.\nCoordinate internal teams, agencies and specialist partners to deliver campaigns effectively and consistently.\nPerformance, Analytics & Optimisation\nEstablish clear KPIs and measurement frameworks across campaigns and digital channels.\nTrack metrics across the funnel, including reach, engagement, traffic, leads, conversion and other relevant business outcomes.\nAnalyse campaign, channel and audience performance to identify optimisation opportunities.\nDesign and run structured experiments across audiences, creative, messaging, channels and customer journeys.\nTranslate data into actionable recommendations that inform marketing strategy, campaign optimisation and investment decisions.\nFoster a test-and-learn approach and scale activities that demonstrate measurable impact.\nCustomer & Market Insights\nDevelop a strong understanding of target customers, their needs, behaviours and decision journeys.\nUse quantitative and qualitative insights to inform segmentation, targeting, propositions, content and campaign strategy.\nMonitor relevant market, category, customer and competitor developments and translate them into actionable marketing opportunities.\nStakeholder & Agency Management\nWork closely with business, sales, product, communications, content, analytics and other marketing teams to deliver integrated programmes.\nBuild effective relationships with senior stakeholders and provide recommendations based on marketing and performance insights.\nManage digital, media, creative and other agency relationships where required, ensuring quality, efficiency and accountability.\nGuide and support colleagues while contributing to the development of digital and growth marketing capabilities across the team.\n Hold a postgraduate qualification or equivalent relevant experience.\nBring experience in BFSI, FinTech, or related industries, ideally within established organizations.\nDemonstrate 8+ years of experience.\nBring domain expertise and experience delivering business impact, which may be considered in place of a postgraduate qualification.\n Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.\nBenefits:\nGreat compensation package and discretionary bonus plan\nCore benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!\n25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.\nYou will report to Marketing Director\nRole Location: Mumbai\nExperian is an equal opportunities employer\nRecruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address.\nExperian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.\nExperian Careers - Creating a better tomorrow together\nFind out what its like to work for Experian by clicking here\nExperian Careers - Creating a better tomorrow together\nFind out what its like to work for Experian by clicking here","description_format":"text","description_chars":7275,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Annual leave","Growth opportunities","Health insurance","Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fraud Detection","Credit Bureaus & Rating Agencies"],"lifecycle":[{"event":"open","at":"2026-09-30T16:31:56Z"}],"visa":[],"liveness":{"score":42,"band":"fade","label":"Fading","p_open":1,"p_active":0.557,"p_room":0.75,"age_days":23,"expected_fill_days":27,"reasons":["conf:1","stale_co","velocity","win:late","comp:brand"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/experian-senior-marketing-manager","json_url":"https://alion.io/job/experian-senior-marketing-manager.json","meta":{"generated_at":"2026-10-24T03:46:18Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5958,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3558},"rest":"https://alion.io/mcp/rest/get_company?id=3558"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fexperian-senior-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fexperian-senior-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fexperian-senior-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/experian-senior-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fexperian-senior-marketing-manager"}]}