{"id":2448680,"url":"https://alion.io/job/explore-learning-crm-manager","title":"CRM Manager","company":{"id":2046365,"name":"Explore Learning","domain":"explorelearning.co.uk","url":"https://alion.io/company/explorelearning-co-uk","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":54000,"max_usd":102000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":33},"experience_years_min":4,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-13T14:10:10Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-14T01:46:06Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Why Explore Learning?\nCRM Manager\nSince 2001, Explore Learning has helped 450,000 families support their children’s progress in maths and English. We're a leading provider of after-school tuition for children aged 4 to 16 in 95 centres across England, Scotland and Wales, and online too. The work our teams do every day makes a measurable difference:\nOur members make 21 months of progress in a single year\n90% pass their SATs, compared to a national average of 74%\nWe were named Private Tutoring Provider of the Year 2025 at the Education Investor Awards\nFamilies rate us 4.8 stars from 4,000 Google reviews and 4.6 from 2,500 reviews on Trustpilot\nBehind every one of those numbers is a team of people who care about helping children grow in confidence and ability.\nWe're looking for a CRM Manager who is data-driven, customer-centric, solution-oriented and technically confident to manage our customer lifecycle and the HubSpot platform behind it, and find new ways to drive retention and growth at scale.\nThis is an exciting time to join. You will have the scope to shape how we engage families across their membership and to make a visible impact on our customers and business metrics.\nThe Role\nWhat You’ll Be Doing\nManage HubSpot, our CRM platform, making sure it is set up correctly, runs reliably day to day and holds accurate data. Spot and resolve platform and workflow issues quickly. \nUse customer data and insight to define segmentation, size opportunities and prioritise where CRM will have the most impact. \nDesign personalised journeys across the full parent lifecycle, covering: \nnurturing prospects to trial, \nonboarding families so they see the value of membership early \ngrowing early-life membership and preventing churn \nwinning back lapsed members. \nMap and build the workflows and audiences behind each journey and campaign across email, WhatsApp and push notifications. \nPlan the CRM campaign calendar and set how often, and on which channel, families hear from us. \nWork closely with the CRM Exec and the Customer Comms Manager to get journeys and campaigns live accurately and on time. \nBe accountable for CRM performance, measuring its impact on core business metrics and engagement, reviewing and improving live journeys and campaigns on an ongoing basis, and reporting results clearly to the Head of Retention, the Chief Customer Officer and the wider marketing team. \nBring a test-and-learn approach, with clear testing plans and a structured way of turning results into action \nAct as the CRM champion and Work with Dev on integrations and lead the roadmap of improvements to the CRM platform. \nSet the standards for how emails are built and sent, including reusable templates, QA checks and deliverability best practice, and make sure consent and preferences are managed in line with GDPR and PECR across every channel. \nWhat You’ll Bring\nAt least 4 years of CRM experience, ideally in a subscription or membership business, with HubSpot as an advantage. \nHands-on experience of building workflows, segmentation and automation, and of keeping CRM data accurate. \nA strong grasp of lifecycle marketing, from prospect nurture through onboarding, retention and win-back. \nExperience across email and push notifications, ideally WhatsApp too, with a solid understanding of email build standards and deliverability. \nThe technical confidence to troubleshoot platform issues and work with developers on integrations. \nWorking knowledge of GDPR and PECR as they apply to CRM. \nStrong analytical skills, with experience of designing tests and tracking performance against KPIs. \nHigh attention to detail, strong organisation and the ability to manage several priorities. \nA curious, growth-oriented mindset and a passion for continuous improvement. \nA team player with strong communication skills and experience of working across Product, CX, Engineering and Operations to deliver shared goals. \nLogistics\nLocation: Remote (UK based)\nJob Type: Full time, permanent contract.\nStarting date: ASAP\nPlease note: Proof of eligibility to work in the UK will be required. Unfortunately we are not able to offer any form of sponsorship.\nBenefits:\nEnjoy 22 flexible holiday days each year, plus bank holidays and extra gifted time off between Christmas Eve and the New Year. Further additional holiday is also given based on your length of service. \nYou’ll have 3 additional paid days off to take for a personal or religious celebration, wellbeing or a volunteer day. \nWe offer fully subsidised tuition for the children of all salaried staff and 50% off Explore Learning membership fees for all immediate relations of staff members. \nBenefit from staff discounts including gym memberships and sportswear, free 16-25 or 26-30 railcard, free counselling services, access to My Possible Self (a wellbeing app), a cycle to work scheme, and a discounted Tastecard. \nAn additional length of service reward will give you access to private health insurance with Vitality. \nTake advantage of our referral bonus offering, payroll giving scheme, enhanced parental leave, and pension options. \nWe are committed to safeguarding and promoting the welfare of children and young people and expect all staff to share this commitment.\nSafeguarding is paramount. Our safer recruitment processes are rigorous and designed to deter, identify and reject anyone who may pose a risk to children. Any offer is strictly conditional upon satisfactory references (taken directly from referees) and an Enhanced DBS check.\nYou must provide a full employment history with all gaps clearly explained and evidenced where required. Any omission, inconsistency or misleading information may result in your application being rejected, an offer withdrawn, or dismissal.\nThis role is exempt from the Rehabilitation of Offenders Act 1974 (and relevant Exceptions Orders). Relevant disclosures will be required in line with DBS and safer recruitment requirements.","description_format":"text","description_chars":5939,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Gym membership","Health insurance","Parental leave"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["EdTech Platforms","Continuing Education"],"lifecycle":[{"event":"open","at":"2026-10-13T14:10:10Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Skilled Worker","cap_exempt":false,"checked_at":"2026-10-13T06:20:30+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":4,"reasons":["conf:1","win:early"],"computed_at":"2026-10-14T03:45:50Z"},"pay":null,"html_url":"https://alion.io/job/explore-learning-crm-manager","json_url":"https://alion.io/job/explore-learning-crm-manager.json","meta":{"generated_at":"2026-10-14T03:45:50Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5756,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-15T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2046365},"rest":"https://alion.io/mcp/rest/get_company?id=2046365"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fexplore-learning-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fexplore-learning-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fexplore-learning-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/explore-learning-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fexplore-learning-crm-manager"}]}