{"id":3299354,"url":"https://alion.io/job/expo-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":38721,"name":"Expo","domain":"expo.dev","url":"https://alion.io/company/expo-blog","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Chicago, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":70000,"max_usd":140000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Agentic Workflows","optional":false},{"name":"AI Agents","optional":false},{"name":"Expo","optional":false},{"name":"GDPR","optional":false},{"name":"GitHub","optional":false},{"name":"HubSpot","optional":false},{"name":"npm","optional":false},{"name":"React Native","optional":false},{"name":"JavaScript","optional":true},{"name":"React.js","optional":true}],"status":"live","first_seen_at":"2026-10-26T18:32:52Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-09T13:00:38Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Expo is the open-source React Native framework and the cloud platform built around it. Developers use the Expo SDK, Expo Router, and Expo CLI to write universal apps for Android, iOS, and the web, then use Expo Application Services (EAS) to run the rest of the app lifecycle: EAS Build, Submit, Update, Workflows, and Observe, with EAS Simulators in preview now. We are building mobile AI infrastructure: the framework and services that developers, and the coding agents they work with, use to get real apps into production. React Native is the proof point.\nExpo started in 2015. Today the framework sees 2M+ weekly npm downloads and 100K+ weekly active developers, the main repo has 50K+ GitHub stars, and teams at Brex, Coinbase, Flexport, RBI, SpaceX, and Sweetgreen build with it. We are a founding member of the React Foundation and a remote-friendly team of roughly 50 people.\nExpo is looking for a Lifecycle Marketing Manager to own how developers and teams experience Expo across the buying journey, from first touch to paying customer and beyond. This is a builder role. You will set the lifecycle strategy, write the messages, and run the programs that educate, activate, convert, and retain users of Expo Application Services (EAS Build, Workflows, Update, Hosting, and Launch). You sit at the intersection of lifecycle, content, and growth, and partner closely with Growth Marketing, Growth Product, Product Marketing, Sales, and Revenue Operations.\nExpo is a remote-friendly Series B startup with approximately 50 employees. You will work in a fast-paced environment with real ownership. The ideal candidate has 4-7+ years in lifecycle, email, content, or growth marketing at a B2B SaaS or developer tools company, and wants to shape lifecycle marketing from the ground up.\nWhat You'll Do\nLifecycle Strategy and Execution\nOwn the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention\nDefine lifecycle goals, key moments, and success metrics with Growth Marketing, Growth Product, and Product Marketing\nBuild frameworks for each lifecycle stage and audience, from solo developers to enterprise engineering teams\nTest, iterate, and optimize journeys based on performance data and customer insight\nEmail and In-Product Content\nWrite and own lifecycle email journeys: audience segmentation, personalization, behavior-based triggers, and multi-step sequencing\nOwn the automation end to end in HubSpot: build, QA, launch, and optimize journeys yourself\nTest copy, subject lines, imagery, and calls to action to improve engagement and conversion\nKeep every program compliant with CAN-SPAM, GDPR, and CCPA as applicable\nPartner with Growth Product and Product Marketing on in-product and customer education content\nKeep lifecycle content consistent, on-brand, and useful to developers\nMeasurement and Optimization\nDefine lifecycle KPIs for engagement, conversion, upgrade, and retention with Growth Marketing, Growth Product, and Revenue Ops\nAnalyze performance across lifecycle and content programs to find what to fix and what to scale\nUse quantitative data and qualitative feedback to refine messaging, sequencing, and formats\nShare insights and learnings with cross-functional partners\nAgentic Workflows\nUse AI and agentic tools to compress the time from insight to shipped journey, and to build repeatable workflows for the team\nQualities That Make You a Good Fit\nLifecycle architect. You think deeply about the buyer journey and know how to map messaging, content, and touchpoints to each stage. You have built personalized lifecycle programs at scale that move people forward.\nStrategic storyteller. You are an excellent writer who turns a technical product into clear, specific narratives. You tailor the message by audience, use case, and stage without fluff.\nGrowth-minded. You think in funnels, engagement, and impact. You care about what content does, not just how it reads.\nScrappy but thoughtful. You are comfortable writing copy, shipping drafts, working inside HubSpot, and iterating fast. You also step back to make sure everything ladders up to one coherent lifecycle strategy.\nPace and accountability. You move fast, own outcomes, and make sure programs ship on time and at quality.\nYou know developers (nice to have). You understand the developer ecosystem and what it takes to ship iOS, Android, and web apps. You know developers can smell marketing fluff, and you write accordingly.\nYou use AI tools to accelerate your work and the team's work.\nWhat We're Looking For\n4-7+ years in email marketing, lifecycle marketing, content marketing, or growth marketing\nExperience at a high-growth B2B SaaS or developer tools startup, Series B-C preferred\nHands-on experience building email journeys end to end, including segmentation, personalization, and lifecycle triggers\nAdmin-level experience with marketing automation tools. HubSpot experience is a strong plus.\nProven ability to create content that drives measurable business outcomes\nExperience working closely with Marketing Ops, Product Marketing, and Growth Marketing\nUp to date on privacy and consent regulations for email\nExceptional written and verbal communication skills\nStrong project management and cross-functional collaboration skills\nComfortable working in ambiguity and building from scratch\nExperience marketing to developers or in product-led growth (PLG) is a plus","description_format":"text","description_chars":5411,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Mobile App Development Services","Developer Tools"],"lifecycle":[{"event":"open","at":"2026-10-26T23:08:38Z"}],"visa":[],"liveness":{"score":76,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.847,"p_room":0.9,"age_days":13,"expected_fill_days":26,"reasons":["conf:2","win:mid"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/expo-lifecycle-marketing-manager","json_url":"https://alion.io/job/expo-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-09T13:08:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17000,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":38721},"rest":"https://alion.io/mcp/rest/get_company?id=38721"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fexpo-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fexpo-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fexpo-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/expo-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fexpo-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3299354}},{"tool":"search_jobs","arguments":{"company":"expo.dev","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3299354},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}