{"id":408111,"url":"https://alion.io/job/expresschippinginc-growth-architect-2","title":"Growth Architect","company":{"id":7981,"name":"TurFresh","domain":"turfresh.com","url":"https://alion.io/company/expresschippinginc","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"B","score":83,"open_postings":40,"ghost_share":0.2,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":60,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"staff","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["Argentina","Brazil","Colombia","Bolivia","Chile","Costa Rica","Cuba","Dominican Republic","Ecuador","El Salvador"],"countries":["AR","BR","CO","BO","CL","CR","CU","DO","EC","SV"],"hiring_countries":["AR","BR","CO","MX","BO","CL","CR","CU","DO","EC","SV","GT","HN","PE","VE"],"hiring_countries_total":15,"salary":{"min":2500,"max":3000,"currency":"USD","period":"month","gross":null,"usd_annual":36000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"Monday.com","optional":false}],"status":"live","first_seen_at":"2026-04-03T23:47:22Z","employer_posted_date":"2026-04-03","last_verified_at":"2026-10-27T13:46:54Z","board_verified":true,"closed_at":null,"days_open":206,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":206},"description":"Overview:\nThe Growth Architect isthe engine builder for Turfresh. Rather than simply overseeingtasks, you will design, build, and optimizea seamless customer acquisition and retentionmachine.Youareresponsiblefortheentirefunnel-fromthefirst searchimpressiontotheautomated nurture sequence that closesthe sale. You don'tjust manage specialists; youorchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (CustomerAcquisition Cost)..\nYou will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability.\nCoreResponsibilities:\nFunnel Architecture:\nDesign and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers.\n\nStrategicLeadershipsROI-DrivenGrowth:\nOwn the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms).\n\nOptimize for customer acquisition cost (CAC) and return on ad spend (ROAS)acrosschannels.\n\nAnalyze campaign performance to continuously improve lead quality and volume.\n\nTranslate business goals into actionable marketing strategies.\n\nTeamManagementsCollaboration:\nLead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM.\n\nAssign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives.\n\nCoach, mentor, and upskill team members as needed.\n\nWorkflowsProcessOptimization:\nImplement systems and processes to streamline campaign planning, execution, and reporting.\n\nBuild and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy.\n\nIdentify bottlenecks and eliminate inefficiencies in the marketing funnel.\n\nCampaignExecutionOversight:\nOversee the launch, management, and optimization of paid media campaigns.\n\nEnsure all marketing deliverables meet brand standards and performance benchmarks.\n\nProvide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure.\n\nReporting sAccountability:\nOwn performance dashboards across paid media, SEO, CRM, and marketing automations.\n\nTrack key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value\n\nReport results and insights to leadership on a weekly and monthly basis.\n\nCross-FunctionalAlignment:\nCollaborate with Sales to ensure lead quality and funnel alignment.\n\nWork closely with the executive team to forecast, budget, and prioritize high-impact initiatives.\n\nRequiredSkillssExperience:\n5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization.\n\nStrong background in performance marketing, especially in lead generation-driven business models.\n\nExperience managing and scaling remote, cross-functional marketing teams.\n\nProficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.).\n\nStrong knowledge of SEO, marketing automations, CRM systems, and user journey mapping.\n\nFamiliarity with tools like GoHighLevel, Monday.com, or similar.\n\nExcellent leadership, project management, and communication skills.\n\nHighly analytical, data-driven, and proactive in identifying opportunities for growth.\n\nPreferredQualifications:\nThe Architect Mindset: You see a business as a series of interconnected systems and can identify exactly where the \"leaks\" are.\n\nGHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots.\n\nLifecycle Nurture Strategist: You excel at designing automated customer journeys that adapt based on lead behavior. You don't just \"blast\" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from \"just looking\" to \"subscription customer.\n\nData-Obsessed: You don’t make moves based on \"gut feeling\"; you live in the dashboardandmakedecisionsbasedonconversiondata.\n\nLeader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for better results.\n\nPrevious experience in a B2C startup environment.\n\nExperience managing offshore teams.\n\nComfortable working across time zones and collaborating asynchronously.\n\nBackground in media and landing page optimization, or A/B testing and SEO tools.\n\nGoalssSuccessMetrics:\nIncrease in qualified lead volume and improved ROAS across paid channels.\n\nImproved campaign execution speed, accuracy, and scalability.\n\nTeam members consistently meeting performance KPIs with minimal oversight.\n\nClear, actionable reporting that drives business decisions and marketing strategy.\n\nA high-performing team aligned around lead generation and revenue growth.","description_format":"text","description_chars":4695,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Argentina","iso":"AR","kind":"country"},{"name":"Brazil","iso":"BR","kind":"country"},{"name":"Colombia","iso":"CO","kind":"country"},{"name":"Mexico","iso":"MX","kind":"country"},{"name":"Bolivia","iso":"BO","kind":"country"},{"name":"Chile","iso":"CL","kind":"country"},{"name":"Costa Rica","iso":"CR","kind":"country"},{"name":"Cuba","iso":"CU","kind":"country"},{"name":"Dominican Republic","iso":"DO","kind":"country"},{"name":"Ecuador","iso":"EC","kind":"country"},{"name":"El Salvador","iso":"SV","kind":"country"},{"name":"Guatemala","iso":"GT","kind":"country"},{"name":"Honduras","iso":"HN","kind":"country"},{"name":"Peru","iso":"PE","kind":"country"},{"name":"Venezuela","iso":"VE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Facilities Management"],"lifecycle":[{"event":"open","at":"2026-09-06T01:34:20Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.3,"p_room":0.28,"age_days":206,"expected_fill_days":60,"reasons":["conf:0","ghost","win:tail","crowd:"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":36000,"is_top_pay":false},"html_url":"https://alion.io/job/expresschippinginc-growth-architect-2","json_url":"https://alion.io/job/expresschippinginc-growth-architect-2.json","meta":{"generated_at":"2026-10-27T13:47:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2042,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7981},"rest":"https://alion.io/mcp/rest/get_company?id=7981"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fexpresschippinginc-growth-architect-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fexpresschippinginc-growth-architect-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fexpresschippinginc-growth-architect-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/expresschippinginc-growth-architect-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fexpresschippinginc-growth-architect-2"}]}