{"id":255705,"url":"https://alion.io/job/expressvpn-mobile-user-acquisition-manager","title":"Mobile User Acquisition Manager","company":{"id":17587,"name":"ExpressVPN","domain":"expressvpn.com","url":"https://alion.io/company/expressvpn","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Deel","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tel Aviv, Israel"],"countries":["IL"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Adjust","optional":false},{"name":"AppsFlyer SDK","optional":false},{"name":"Google Sheets","optional":false},{"name":"Looker","optional":false}],"status":"live","first_seen_at":"2026-08-04T08:41:28Z","employer_posted_date":"2026-08-04","last_verified_at":"2026-10-20T13:17:16Z","board_verified":true,"closed_at":null,"days_open":77,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":77},"description":"We're looking for a User Acquisition Manager who lives and breathes performance marketing. If you love scaling mobile app growth through data, testing, and optimization, and enjoy making every dollar work harder, we'd love to meet you.\nYou'll own paid acquisition campaigns across Google App Campaigns, Apple Search Ads, and leading ad networks, partnering closely with creative teams to continuously test, learn, and scale.\nIf you've managed mobile app campaigns in gaming, subscription apps, fintech, or other performance-driven environments, you'll feel right at home.\nWhat You'll Do\nOwn end-to-end user acquisition campaigns across Google App Campaigns (UAC), Apple Search Ads, and ad networks\n\nManage media buying across budgets, bidding strategies, targeting, and campaign structure while optimizing toward CPA, ROAS, LTV, and scale\n\nContinuously analyze performance, uncover insights, and identify new growth opportunities\n\nPartner closely with designers and creative teams to develop, test, and optimize high-performing static and video creatives\n\nDesign and execute structured A/B tests across creatives, audiences, keywords, and messaging\n\nExpand acquisition through new geographies, channels, audience segments, and keyword strategies\n\nDeliver clear performance reporting and actionable recommendations to stakeholders\n\nMaintain exceptional campaign quality, accuracy, and operational excellence\n\nWhat We're Looking For\nYou're analytical, highly organized, and naturally curious about what drives performance. You enjoy solving complex growth challenges, take ownership from strategy through execution, and thrive in fast-paced environments where testing and iteration are part of everyday work.\nRequirements\n2+ years of hands-on experience in User Acquisition, Performance Marketing, or Mobile Media Buying\n\nProven experience managing Google App Campaigns (UAC) and/or Apple Search Ads\n\nStrong understanding of mobile performance marketing metrics including CPA, CPI, ROAS, LTV, retention, and incrementality\n\nExperience working with AppsFlyer, Adjust, Singular, or similar MMP platforms\n\nExperience collaborating with creative teams and optimizing static and video assets through data-driven testing\n\nStrong analytical skills with Excel/Google Sheets; experience with Looker, Tableau, or other BI tools is an advantage\n\nExcellent communication skills with a proactive, ownership-driven mindset\n\nNice to Have\nExperience scaling subscription or consumer mobile apps\n\nApp Store Optimization (ASO) experience\n\nHands-on experience with Meta, TikTok, or additional paid acquisition channels\n\nExperience working with high-budget mobile acquisition campaigns\n\nBackground in mobile gaming or other data-intensive consumer apps","description_format":"text","description_chars":2730,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["VPN & Proxy Services"],"lifecycle":[{"event":"open","at":"2026-09-05T11:19:50Z"}],"visa":[],"liveness":{"score":24,"band":"cold","label":"Long shot","p_open":1,"p_active":0.54,"p_room":0.44,"age_days":76,"expected_fill_days":58,"reasons":["conf:1","win:tail","crowd:junior"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/expressvpn-mobile-user-acquisition-manager","json_url":"https://alion.io/job/expressvpn-mobile-user-acquisition-manager.json","meta":{"generated_at":"2026-10-20T13:29:34Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14977,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":17587},"rest":"https://alion.io/mcp/rest/get_company?id=17587"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fexpressvpn-mobile-user-acquisition-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fexpressvpn-mobile-user-acquisition-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fexpressvpn-mobile-user-acquisition-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/expressvpn-mobile-user-acquisition-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fexpressvpn-mobile-user-acquisition-manager"}]}