{"id":4279749,"url":"https://alion.io/job/extensishr-manager-gtm-programs","title":"Manager, GTM Programs","company":{"id":3176066,"name":"ExtensisHR","domain":"extensishr.com","url":"https://alion.io/company/extensishr","size_band":"201-500","is_staffing_agency":false,"employer_type":"staffing","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Iselin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false},{"name":"QuickBooks","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-11-13T20:14:32Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T20:14:32Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Who We Are:\nExtensisHR, one of the largest and fastest-growing Professional Employer Organizations (PEOs) in the U.S., is seeking dynamic professionals to join our team. If you're passionate about making a meaningful impact and helping businesses grow by simplifying HR, we want to hear from you. Our comprehensive offerings include personalized services in HR, employee benefits, retirement plans, payroll and taxes, employer risk, compliance, and employee management. We manage over $3 billion in employment-related costs annually and pride ourselves on delivering exceptional customer service. Learn more at www.ExtensisHR.com.\nWho You Are:\nThe Manager, GTM Programs owns two connected areas of the Direct growth plan: greenfield pilot programs in new or underdeveloped verticals and geos, and brownfield expansion - generating incremental pipeline within existing client accounts and known target accounts before they earn a dedicated program owner.\nThis role is where ExtensisHR tests what's next. Greenfield markets like California, Texas, and Florida sit outside our historically strongest geos but represent a large share of obtainable opportunity, and industries like Technology, Business Services, and Healthcare convert below our blended average today and need program-level attention to “fix before scaling.” At the same time, our 93% renewal rate and the Tier 1 (Customer Advocate) referral program represent a warm, underleveraged expansion opportunity inside our own book of business. This role owns both motions - piloting new territory and mining the value we already have.\nWhat You'll Do:\n1. Greenfield Pilot Programs\nDesign and run pilot campaigns for priority “Fix-Before-Scaling” verticals (Technology, Business Services, Healthcare) and “Optimize” geos (California, Texas, Florida), where conversion is currently below the 32% blended win rate and needs targeted messaging, offer, or channel adjustments before scale spend follows.\nBuild and test campaign frameworks for new-to-ExtensisHR audiences - first-time PEO buyers on payroll-only systems (ADP, Paychex, QuickBooks) in the 20-40 employee sweet spot - in coordination with the geo and vertical prioritization set by the Senior Director.\nReport pilot results (cost, conversion, deal quality) back to the Senior Director, GTM Revenue Marketing and Senior Manager, GTM Programs to inform whether a vertical or geo graduates to a fully-resourced, dedicated motion.\n2. Brownfield & Account Expansion\nOwn programs that generate incremental pipeline from existing accounts and known target accounts, in partnership with Client Success and Sales.\nSupport and help scale the referral partner ecosystem, particularly Tier 1 (Customer Advocates - existing clients with high renewal loyalty) by building referral prompts and campaigns tied to QBRs, ESC touchpoints, and the Work Anywhere® portal.\nIdentify upsell and cross-sell opportunities within the existing book (e.g., PEO Pro to Premier, or additional Work Anywhere® platform modules) and build lightweight campaigns to support Sales in surfacing them.\n3. Campaign Execution & Coordination\nExecute day-to-day program logistics for greenfield and brownfield campaigns: email, direct mail, digital, and light ABM tactics, in coordination with the Vertical Campaigns and Field & Event Marketing teams.\nMaintain campaign calendars, briefs, and asset requests, working with Content and Design to produce vertical- and geo-specific messaging.\nSupport event logistics and follow-up for pilot-market activations, in partnership with the Events Associate.\n4. Reporting & Data Hygiene\nTrack pilot and expansion program performance against the model assumptions and flag deviations early.\nPartner with Marketing Operations and the MarTech & Analytics manager to ensure pilot and brownfield accounts are properly tagged in HubSpot and Salesforce for clean attribution.\nProvide regular updates to the Senior Director, GTM Revenue Marketing and close partnership with the Senior Manager, GTM Programs on what's working, what isn't, and what should be killed, scaled, or handed off.\nAI Utilization and Literacy:\nA key function of this role includes the effective use and understanding of artificial intelligence (AI) tools and technologies to enhance productivity, decision-making, and overall performance. This position is expected to maintain awareness of emerging AI applications relevant to their responsibilities, apply AI tools ethically and effectively, and continuously develop their AI proficiency.\nWhat You Bring:\n3-6 years in B2B demand, program, or field marketing, ideally with some exposure to both new-market/new-vertical testing and existing-account/expansion marketing.\nA test-and-learn mindset - comfortable running smaller, lower-certainty pilots and being disciplined about killing what doesn't work.\nWorking knowledge of funnel math (MQL/RFI conversion, win rate, CAC) sufficient to read and act on program performance data.\nStrong organizational skills - this role manages several concurrent, smaller-scale programs rather than one large one.\nExperience with HubSpot, Salesforce, or similar CRM/marketing automation tools; familiarity with intent tools (Warmly, Apollo.io) a plus.\nComfort working cross-functionally with Sales and Client Success, particularly around account-based expansion and referral programs.\nWhat We Offer:\nPosition Salary:\n100k-145k\nEffective 06/1/2025 NJ passed a Pay Transparency Law which requires NJ based hiring to include a compensation range on each job posting. This compensation range is presented in good faith for candidates that are hired in these roles will be presented a salary within the range stated on the job posting.\nAt ExtensisHR, we recognize there are many factors that influence your overall satisfaction both at work, and in your personal life. Under our You Supported program, we provide a perfect mixture of compensation, benefits, company culture, and resources to our employees that help you reach a happier, more balanced life. Some of these offerings include:\nCompetitive compensation and performance-based incentives. \nProgressive Paid-Time Off Program, including volunteer and life event leave. \nGroup Medical, Dental, Vision, and Life insurance from day one. \n401(k) with company match. \nVoluntary benefits including 529 College Savings, Home & Auto insurance, pet care, and more. \nStudent loan assistance program. \nOnsite Wellness Rooms and free Headspace meditation app access. \nExtensive professional development and career advancement programs. \nEmployee Referral Program. \nDiscounts in retail and entertainment. \nSocial and community outreach committee for inclusive culture and networking. \nComplimentary coffee and snacks when in the office. \nExtensisHR is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.","description_format":"text","description_chars":6987,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Life insurance","Professional development","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Human Resources","Employer of Record & PEO"],"lifecycle":[{"event":"open","at":"2026-11-13T20:14:32Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":12,"reasons":["conf:1","win:early"],"computed_at":"2026-11-13T21:47:20Z"},"pay":null,"html_url":"https://alion.io/job/extensishr-manager-gtm-programs","json_url":"https://alion.io/job/extensishr-manager-gtm-programs.json","meta":{"generated_at":"2026-11-13T21:47:20Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":43452,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3176066},"rest":"https://alion.io/mcp/rest/get_company?id=3176066"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fextensishr-manager-gtm-programs"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fextensishr-manager-gtm-programs"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fextensishr-manager-gtm-programs"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/extensishr-manager-gtm-programs\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fextensishr-manager-gtm-programs"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4279749}},{"tool":"search_jobs","arguments":{"company":"extensishr.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4279749},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}