{"id":2937992,"url":"https://alion.io/job/f5-demand-generation-specialist","title":"Demand Generation Specialist","company":{"id":5759,"name":"F5","domain":"f5.com","url":"https://alion.io/company/ffive","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":26,"ghost_share":0,"stale_share":0.577,"repost_share":0.038,"time_to_fill_p50_days":41,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Addlestone, United Kingdom","London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":72000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":47},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GDPR","optional":false},{"name":"Google Sheets","optional":false},{"name":"LinkedIn","optional":false},{"name":"SQL","optional":false},{"name":"Copilot","optional":true},{"name":"Gemini","optional":true},{"name":"Google Ads","optional":true},{"name":"Marketo","optional":true},{"name":"Reddit","optional":true},{"name":"Salesforce","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-10-20T16:35:13Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-30T05:31:15Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. \nEverything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.\nDemand Generation Specialist, Hybrid London or Addlestone\n12-month fixed term contract\nThe Demand Generation Specialist will join the EMEA Regional Demand Centre (RDC) team to drive paid media campaign execution and optimisation across the region. Reporting to the Director, Field Marketing, you will be responsible for executing paid campaigns with a primary focus on LinkedIn Campaign Manager, while coordinating third-party media vendor relationships to drive regional content syndication programmes, delivering a predictable volume of high-quality Marketing Qualified Leads (MQLs) to accelerate pipeline growth. Exposure to other paid channels and platforms (such as paid display or paid search) is a strong plus.\nYou will collaborate closely with regional marketers, the internal creative team, and business development representatives (BDRs) to ensure campaign localisation and execution excellence across key EMEA markets.\nPrimary Responsibilities\nCampaign Management & Execution:Build, launch, and manage EMEA-specific paid media campaigns, working primarily within LinkedIn Campaign Manager and supporting platforms such as 6sense.\nOversee day-to-day campaign scheduling, audience build-outs, and creative testing.\n\nVendor & Content Syndication Management:Partner with B2B publishers and third-party media vendors to execute content syndication campaigns.\nOversee lead delivery pacing, validate incoming leads for accuracy, and enforce strict lead qualification and data quality standards.\n\n Performance Optimisation, Tracking & Reporting:Regularly monitor campaign performance metrics and tracking data, collaborating with Marketing Operations (MOPs) to maintain consistent reporting.\nGenerate campaign performance reports and support ad-hoc stakeholder data requests, delivering actionable insights to continuously optimise key metrics (including CTR, CPC, CPA, and pipeline contribution).\n\n Stakeholder Collaboration & Regional Support:Partner closely with EMEA RDC campaign leads on campaign strategy, content mapping, ad creative development, and audience targeting.\nCollaborate with the internal creative team to brief new creatives and ad copy, running A/B tests to inform campaign learnings.\nSupport Field Marketing Managers (FMMs) across sub-regions with regional requests for localised paid media campaigns.\n\nBDR & Lead Flow Alignment:Maintain an active feedback loop with the EMEA BDR team to monitor MQL-to-SQL progression and lead conversion quality.\nAnalyse lead quality and optimise paid media audience parameters based on direct BDR feedback.\n\nBudget & Financial Administration:Track and manage regional paid media spend across campaigns, raise POs, and reconcile vendor invoices to maintain accurate budget hygiene.\n\nBasic Qualifications\n Experience: Minimum of 2 years of hands-on experience managing B2B paid media campaigns with a core focus on LinkedIn and paid social channels within B2B technology or SaaS environments. (Hands-on experience across other digital channels such as paid display or paid search is a strong plus).\n Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).\nPlatform Expertise: LinkedIn Campaign Manager (Essential): Proven hands-on experience executing in LinkedIn Campaign Manager, including audience segmentation, lead gen forms, and campaign setup.\nStrong working knowledge of spreadsheet tools (Excel/Google Sheets) for campaign data analysis, pivot tables, and performance reporting.\n\n GDPR & Privacy Compliance: Solid foundational understanding of EMEA privacy regulations (GDPR) and their operational implications on paid media targeting and lead capture.\nCommunication & Collaboration: Strong verbal and written English communication skills; demonstrated ability to work effectively across multicultural, cross-functional remote teams.\nPreferred Qualifications\nExperience across additional paid advertising channels and platforms (Facebook, Reddit, or Google Ads).\nExperience coordinating with third-party B2B publishers or media vendors on content syndication deliverables and lead pacing.\nExperience using ABM intent platforms such as 6sense or Demandbase to segment and prioritise account lists based on buyer intent.\nFamiliarity with digital marketing analytics suites, CRM, and marketing automation platforms (e.g., Google Analytics, Adobe Analytics, Tableau, Salesforce, or Marketo).\nPractical familiarity with generative AI tools and productivity assistants (e.g., Google Gemini, Microsoft Copilot) for daily workflow efficiency.\nThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.\nPlease note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com ).\nEqual Employment Opportunity\nIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .","description_format":"text","description_chars":6467,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"Upper-Intermediate (B2)","optional":false}]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Network Security","Application Security","Web Security & DDoS Protection"],"lifecycle":[{"event":"open","at":"2026-10-20T16:35:13Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":9,"expected_fill_days":41,"reasons":["conf:0","stale_co","velocity","win:early","comp:junior,brand"],"computed_at":"2026-10-30T05:48:23Z"},"pay":null,"html_url":"https://alion.io/job/f5-demand-generation-specialist","json_url":"https://alion.io/job/f5-demand-generation-specialist.json","meta":{"generated_at":"2026-10-30T07:14:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10279,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5759},"rest":"https://alion.io/mcp/rest/get_company?id=5759"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ff5-demand-generation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ff5-demand-generation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ff5-demand-generation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/f5-demand-generation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ff5-demand-generation-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2937992}},{"tool":"search_jobs","arguments":{"company":"f5.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2937992},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}