{"id":3299697,"url":"https://alion.io/job/f5-principal-demand-strategy-manager","title":"Principal Demand Strategy Manager","company":{"id":5759,"name":"F5","domain":"f5.com","url":"https://alion.io/company/ffive","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":26,"ghost_share":0,"stale_share":0.577,"repost_share":0.038,"time_to_fill_p50_days":41,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Seattle, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":148700,"max":223100,"currency":"USD","period":"year","gross":null,"usd_annual":223100},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-10-26T23:17:18Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-30T05:31:15Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. \nEverything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.\nAbout the Role\nF5 is seeking a strategic, results-oriented Principal Demand Strategy Manager to join our North America Marketing team. This role will lead demand generation strategy and execution for F5's AI and AI Security portfolio, partnering closely with the Integrated Marketing team and cross-functional stakeholders to align audience strategy, messaging, and campaign priorities.\nThe Demand Strategy Manager is responsible for translating business objectives into scalable demand generation programs that drive pipeline creation, pipeline acceleration, account growth, and revenue impact, while helping shape regional go-to-market strategy and customer engagement across the buyer journey for one of F5's most important growth areas. The ideal candidate brings experience marketing AI, cybersecurity, cloud, or related technologies and has a proven ability to translate complex technical concepts into compelling demand generation strategies that deliver measurable business outcomes.\nWhat You'll Do\nOwn Demand Strategy & Business Outcomes\nLead demand generation strategy for F5's AI and AI Security portfolio, developing audience-centric programs that drive pipeline creation, pipeline acceleration, account expansion, cross-sell, upsell, and strategic growth objectives.\nTranslate AI and AI Security market opportunities, audience insights, messaging frameworks, and campaign priorities into executable demand plans and activation strategies.\nBuild annual, quarterly, and campaign-level marketing plans aligned to pipeline, revenue, adoption, and business growth targets for AI-focused solutions.\nEstablish success metrics, measurement frameworks, and performance targets to evaluate program effectiveness and optimize investment decisions.\nServe as the strategic owner of demand performance and business outcomes, using data-driven insights to continuously refine strategy, improve pipeline contribution, and accelerate growth for F5's AI and AI Security business.\nLead Cross-Functional Demand Strategy & Execution\nPartner with stakeholders across Paid Media, Email Marketing, Virtual Experiences, Field Marketing, Partner Marketing, Corporate and Integrated Marketing, Sales Development, and Regional Sales to develop and execute coordinated demand generation strategies that drive engagement, pipeline growth, and revenue impact.\nOrchestrate channel-specific plans and investments into a cohesive, audience-centric demand strategy aligned to business priorities.\nAlign cross-functional teams on objectives, timelines, resource allocation, and performance targets to ensure integrated execution.\nDrive accountability across a highly matrixed organization, ensuring programs are delivered effectively and achieve measurable business outcomes.\nDrive Audience Engagement & Funnel Performance\nPartner with Integrated Marketing to activate target audiences, buying groups, and customer journeys.\nEnsure content, nurture programs, ABM motions, sales outreach, and channel activities work together to move prospects and customers through the funnel.\nIdentify engagement gaps, conversion barriers, and opportunities to improve performance.\nContinuously optimize programs based on campaign, funnel, and account-level insights.\nManage Investments & Optimize Results\nDevelop budget recommendations and investment plans aligned to business priorities.\nMonitor campaign performance, spend, and forecast attainment.\nLead regular business reviews focused on pipeline impact, ROI, conversion performance, and growth opportunities.\nPresent strategic recommendations and performance insights to senior marketing and sales leaders.\nWhat We're Looking For\n8+ years of experience in demand generation, integrated marketing, revenue marketing, go-to-market strategy, or related B2B technology marketing disciplines\nStrong understanding of demand generation, ABM, customer journeys, modern B2B buying behavior, and complex enterprise technology buying cycles.\nExperience building marketing programs for AI, AI Security, cybersecurity, cloud, infrastructure, platform, or other emerging technology solutions.\nAbility to quickly understand complex technical topics and translate them into audience-centric messaging, campaigns, and measurable demand outcomes.\nPreferred Qualifications\nEnterprise technology, cybersecurity, cloud, SaaS, or infrastructure industry experience.\nExperience supporting regional or global demand generation programs.\nFamiliarity with account-based marketing and intent-driven demand strategies.\nExperience presenting performance and business outcomes to executive leadership.\nWhat Success Looks Like\nIncreased pipeline creation and influence\nStronger target account engagement\nImproved conversion across the demand funnel\nMeasurable revenue impact and campaign ROI\nEffective alignment across marketing and sales stakeholders\nThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.\nThe annual base pay for this position is: $148,700.00 - $223,100.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.\nYou may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.\nPlease note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com ).\nEqual Employment Opportunity\nIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .","description_format":"text","description_chars":7412,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities","Restricted stock units"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Network Security","Information Security","Application Security","Web Security & DDoS Protection"],"lifecycle":[{"event":"open","at":"2026-10-26T23:17:18Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"green card filings: 1","filings_12m":0,"filings_prev_12m":4,"green_card_filings_12m":1,"median_offered_wage_usd":197500,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":3,"expected_fill_days":41,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-30T05:48:23Z"},"pay":{"stated_usd_annual":223100,"is_top_pay":true},"html_url":"https://alion.io/job/f5-principal-demand-strategy-manager","json_url":"https://alion.io/job/f5-principal-demand-strategy-manager.json","meta":{"generated_at":"2026-10-30T15:28:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3253,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5759},"rest":"https://alion.io/mcp/rest/get_company?id=5759"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ff5-principal-demand-strategy-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ff5-principal-demand-strategy-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ff5-principal-demand-strategy-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/f5-principal-demand-strategy-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ff5-principal-demand-strategy-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3299697}},{"tool":"search_jobs","arguments":{"company":"f5.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3299697},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}