{"id":2280046,"url":"https://alion.io/job/faderco-brand-manager","title":"Brand Manager","company":{"id":3897704,"name":"Faderco","domain":"faderco.dz","url":"https://alion.io/company/faderco","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Algiers, Algeria"],"countries":["DZ"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":37000,"max_usd":97000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2606},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-11T07:42:19Z","employer_posted_date":null,"last_verified_at":"2026-10-11T07:42:19Z","board_verified":false,"closed_at":null,"days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"Brand Manager – FMCG (H/F)Missions principales\nRattaché(e) à la Direction Marketing, vous aurez pour mission de développer et de piloter les marques de l’entreprise, en contribuant à leur notoriété, à leur positionnement et à leur performance commerciale.\nÀ ce titre, vos principales responsabilités seront les suivantes :\nParticiper à l’élaboration et assurer la mise en œuvre de la stratégie marketing des marques.\n\nDévelopper les plans marketing annuels en cohérence avec les objectifs commerciaux et stratégiques de l’entreprise.\n\nAnalyser les tendances du marché, les comportements des consommateurs et les activités concurrentielles afin d’identifier les opportunités de développement.\n\nAssurer le suivi de la performance des marques et proposer des actions visant à développer les ventes et les parts de marché.\n\nParticiper au développement et au lancement de nouveaux produits, ainsi qu’à l’évolution des gammes et des packagings.\n\nConcevoir et coordonner les campagnes de communication, les actions promotionnelles et les activations de marque.\n\nCollaborer avec les équipes commerciales et Trade Marketing afin d’assurer la cohérence des actions marketing avec les objectifs de vente.\n\nAssurer le suivi des budgets marketing et évaluer l’efficacité des actions mises en œuvre.\n\nCoordonner les activités avec les agences de communication et les prestataires externes.\n\nÉlaborer des reportings réguliers et suivre les indicateurs clés de performance : chiffre d’affaires, volumes de vente, parts de marché, rentabilité et retour sur investissement marketing.\n\nProfil recherché\nDiplôme de niveau Bac+5 en Marketing, Commerce, Management ou équivalent.\n\nExpérience professionnelle de 3 à 5 ans dans une fonction marketing, idéalement en gestion de marque.\n\nUne expérience dans le secteur des produits de grande consommation (FMCG) est fortement souhaitée.\n\nBonne maîtrise des techniques de marketing stratégique, du marketing opérationnel et du marketing mix.\n\nCompétences en analyse de marché, veille concurrentielle et compréhension des comportements des consommateurs.\n\nExpérience dans la gestion de projets marketing et le lancement de nouveaux produits.\n\nBonne maîtrise des outils d’analyse des performances commerciales et marketing.\n\nMaîtrise du français et bonne connaissance de l’anglais professionnel.\n\nCompétences requises\nEsprit d’analyse et orientation résultats.\n\nCréativité et force de proposition.\n\nCapacité à gérer plusieurs projets simultanément.\n\nSens de l’organisation et gestion des priorités.\n\nBonnes capacités de communication et de coordination.\n\nEsprit d’équipe, autonomie et proactivité.","description_format":"text","description_chars":2618,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Wholesale","Glass & Ceramics Manufacturing","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-11T11:24:15Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring 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