Content Marketer

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures.

In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents.

To gain deeper insights into FairMoney's pivotal role in reshaping Africa's financial landscape, we invite you to watch this informative video.

Job Summary

At FairMoney, every word has a purpose. Whether it's explaining a new feature, launching a new product, or building trust in our brand, great copy makes financial services feel simple, accessible, and human.

We're looking for a creative, commercially minded Content Marketer to join our Brand & Marketing team. You'll work closely with Marketing, Product, Growth, Design, CRM, and Customer Experience teams to create clear, concise, and user-friendly copy for our digital products. This is a hands-on role for someone who understands consumer behavior, can adapt their writing across multiple channels, and knows how to craft messaging that resonates with Nigerian audiences.

Key Responsibilities:

• Write clear, engaging, and user-centered copy across FairMoney's digital products and marketing channels, including the mobile app, website, CRM campaigns, social media, product interfaces, and marketing materials.
• Translate complex financial products and services into simple, relatable messaging that customers can easily understand and trust.
• Create campaign concepts, headlines, taglines, scripts, and calls-to-action that drive acquisition, engagement, and retention.
• Adapt messaging for different customer segments while maintaining a consistent FairMoney tone of voice across all touchpoints.
• Collaborate closely with Product, Growth, Design, Customer Experience, and Marketing teams to develop and execute high-impact campaigns.
• Create culturally relevant content that reflects the realities, language, and everyday experiences of Nigerian consumers.
• Edit and proofread copy across the business, ensuring clarity, accuracy, consistency, and compliance with brand and regulatory standards.
• Support product launches, seasonal campaigns, employer branding, partnerships, and customer education initiatives.
• Stay informed on customer insights, market trends, and competitor messaging to improve communication effectiveness.

Requirements

• Bachelor's degree in Communications, Marketing, English, or a related discipline.
• 4+ years of professional copywriting experience, ideally within fintech, banking, or financial institutions.
• Demonstrated experience writing for B2C and consumer audiences, with a strong understanding of consumer behavior and customer journeys.
• Proven ability to create conversion-focused copy across digital channels, including in-app and website copy, UX microcopy, CRM communications, email campaigns, and push notifications, with an understanding of how messaging influences acquisition, engagement, conversion, and retention.
• Exceptional written English with excellent editing, proofreading, copywriting skills, and the ability to communicate complex ideas through clear, compelling messaging.
• Strong understanding of Nigerian culture and local communication styles.
• Professional proficiency in English and Yoruba, with the ability to create original marketing copy in both languages, not simply translate content.
• Experience writing persuasive copy across a range of formats.
• Ability to simplify technical or financial concepts into content that is clear, engaging, and trustworthy.
• Experience collaborating with cross-functional teams, including Product, Design, Marketing, CRM, and Customer Support with the ability to incorporate feedback quickly and effectively.
• Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.

Nice to Have:

• Working proficiency in additional Nigerian languages such as Igbo or Hausa.
• Experience localizing campaigns for different regions and audiences across Nigeria.
• Background in UX writing.
• Experience writing for regulated industries where accuracy and compliance are essential.
• Familiarity with SEO, CRM communications, and AI-assisted content creation tools while maintaining high editorial standards.

Benefits

• Private Health Insurance
• Paid Time Off
• Hybrid work
• Training & Development programs

Recruitment Process:

• Screening with a member of the recruitment team (30 min).
• Technical Interview with the hiring manager.
• Take-home assessment
• Final Interview with the Chief Growth Officer