{"id":1925891,"url":"https://alion.io/job/fal-product-marketer-developer-platform","title":"Product Marketer, Developer Platform","company":{"id":44380,"name":"Fal","domain":"fal.ai","url":"https://alion.io/company/fal","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":86,"open_postings":26,"ghost_share":0,"stale_share":0.346,"repost_share":0,"time_to_fill_p50_days":65,"computed_at":"2026-10-07T05:47:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":160000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-05T18:10:57Z","employer_posted_date":"2026-10-05","last_verified_at":"2026-10-08T00:25:55Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.\nAs generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.\nAbout this role:\nWe’re looking for a Product Marketer to own go-to-market for fal’s developer platform, from Model APIs for accessing 1,500+ generative media models, to fal Agent for AI-powered creation, fal CLI for building from the terminal, and the products we build next.\nYou’ll sit at the intersection of product, developers, creators, and community, turning what we ship into products people want to try, build with, and talk about.\nGenerative media is evolving incredibly fast. The winning developer platform won't just have the best models. It'll make them easy to discover, experiment with, and build into products.\nYou'll define how developers experience fal, tell the story of what they can build with it, and grow the community building on top of it.\nWhat you’ll do\nOwn positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI\n\nLead launches for new models, features, APIs, and developer tools\n\nGrow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community\n\nTurn new capabilities into compelling demos, tutorials, guides, workflows, and use cases\n\nBuild a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels\n\nPartner with Creative Engineering to identify trends and rapidly ship demos showing what’s possible with fal\n\nDevelop customer and developer stories showcasing what people are building on fal\n\nPartner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions\n\nWork with Growth on SEO/AEO, lifecycle, and product-led growth to turn discovery into active users\n\nBuild relationships with developers, creators, startups, and ecosystem partners and make fal a product people want to talk about\n\nQualifications/Nice-to-haves\nStrong understanding of AI models, APIs, developer tools, and the generative media ecosystem\n\nTechnical enough to use APIs, experiment with models, and work closely with engineers\n\nExceptional product storytelling. You can turn a new API, model, or feature into something people immediately want to try\n\nStrong instincts for social, content, demos, developer marketing, and community-led growth\n\nDeeply online and tuned into how developers and creators discover and share new AI products\n\nComfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide\n\nStrong product instincts and curiosity about how developers actually use what we build\n\nBias toward shipping, experimentation, and measurable growth\n\nWhat we offer at fal\nInteresting and challenging work\n\nA lot of learning and growth opportunities\n\nWe offer visa sponsorship and will help you relocate to San Francisco.\n\nHealth, dental, and vision insurance (US)\n\nRegular team events and offsites\n\nCompensation\n$160,000 - $200,000 + equity + comprehensive benefits package\n\nU.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION:\nfal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.","description_format":"text","description_chars":3916,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Growth opportunities","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":true,"industries":["Generative Image","Generative Video","AI Compute & Inference"],"lifecycle":[{"event":"open","at":"2026-10-05T19:53:11Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":65,"reasons":["conf:0","win:early"],"computed_at":"2026-10-07T05:47:15Z"},"pay":{"stated_usd_annual":200000,"is_top_pay":true},"html_url":"https://alion.io/job/fal-product-marketer-developer-platform","json_url":"https://alion.io/job/fal-product-marketer-developer-platform.json","meta":{"generated_at":"2026-10-08T01:52:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3225,"day_limit":5000,"remaining_today":1775,"minute_limit":60,"resets_at":"2026-10-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":44380},"rest":"https://alion.io/mcp/rest/get_company?id=44380"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffal-product-marketer-developer-platform"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffal-product-marketer-developer-platform"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffal-product-marketer-developer-platform"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fal-product-marketer-developer-platform\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffal-product-marketer-developer-platform"}]}