{"id":1505281,"url":"https://alion.io/job/fanatics-senior-manager-ecommerce-strategy-operations","title":"Senior Manager, eCommerce Strategy & Operations","company":{"id":1756301,"name":"Fanatics","domain":"fanatics.com","url":"https://alion.io/company/fanatics-com","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":91,"open_postings":8,"ghost_share":0,"stale_share":0.375,"repost_share":0,"time_to_fill_p50_days":49,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Operations","role_family":"Operations","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":150000,"max":170000,"currency":"USD","period":"year","gross":null,"usd_annual":170000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"closed","first_seen_at":"2026-07-02T19:10:30Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-21T00:53:20Z","board_verified":false,"closed_at":"2026-10-21T00:53:20Z","days_open":110,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":110},"description":"About Us\nFanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. \nAbout the Role\nFanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our Fan Ecosystem team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem.\nWe are seeking a Senior Manager, eCommerce Strategy & Operations to own the commercial strategy for the Shop & Ticketing propositions within the Fanatics app. This is a high-impact role for a data-driven operator who knows how to grow a retail business inside a digital product, turning customer insights into initiatives that drive demand, repeat purchase, and long-term engagement. The ideal candidate has deep experience in digital commerce, a sharp analytical instinct, and a track record of shipping ideas from strategy to execution in fast-moving, cross-functional environments.\nKey Responsibilities\nOwn the commercial strategy for Shop and Ticketing within the Fanatics app, defining how the shopping experience drives app acquisition, engagement, and repeat purchase behavior.\nBuild and maintain a rigorous baseline view of business performance, partnering with Analytics and Finance to stand up dashboards, weekly reporting, and the KPIs that matter most across transactional and customer metrics.\nDefine and track customer cohort performance, including first-time buyer conversion, repeat purchase rate, and basket size, to identify where in the funnel to invest.\nIdentify growth opportunities through data: analyze customer behavior, purchase patterns, and funnel performance to surface insights that inform campaigns, features, and merchandising decisions.\nLead development and execution of commercial initiatives, from seasonal campaigns to new feature builds, partnering closely with Product, Marketing, and Design to bring them to life.\nPartner with Product and Research to assess the competitive landscape, identify friction in the current shopping experience, and build a prioritized roadmap of tests and optimizations.\nPartner with Loyalty (FanCash/Fanatics ONE) to ensure Shop and Ticketing mechanics reinforce broader ecosystem engagement and reward behavior.\nInfluence product roadmap decisions with a clear, evidence-based POV on customer and business impact.\nQualifications\nBachelor’s degree preferred\n7+ years of experience in commercial strategy, product marketing, or digital product management within consumer-facing businesses.\nHands-on experience with digital retail or app-based commerce (DTC, marketplace, specialty retail, or similar) is required.\nStrong analytical skills with experience owning business performance reporting and translating data into strategic recommendations.\nProven ability to drive cross-functional initiatives in matrixed organizations, influencing without direct authority across Product, Marketing, and Analytics.\nExcellent communicator: able to distill complex analysis into clear, compelling narratives for both executive and working-team audiences.\nComfortable operating with ambiguity and managing multiple priorities in a fast-paced environment.\nBased in or able to commute to the Fanatics NYC office a minimum of three days per week.\nDepending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.\nFor information about our benefits, please visit https://benefitsatfanatics.com/\nRanges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/\nSalary Range\n$150,000—$170,000 USD\nBy submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.\nFanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.","description_format":"text","description_chars":5851,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","E-commerce Platforms","Apparel & Fashion Brands"],"lifecycle":[{"event":"open","at":"2026-09-30T05:23:23Z"},{"event":"close","at":"2026-10-21T00:53:20Z"}],"visa":[],"liveness":null,"pay":{"stated_usd_annual":170000,"is_top_pay":true},"html_url":"https://alion.io/job/fanatics-senior-manager-ecommerce-strategy-operations","json_url":"https://alion.io/job/fanatics-senior-manager-ecommerce-strategy-operations.json","meta":{"generated_at":"2026-10-21T15:19:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21912,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1756301},"rest":"https://alion.io/mcp/rest/get_company?id=1756301"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffanatics-senior-manager-ecommerce-strategy-operations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffanatics-senior-manager-ecommerce-strategy-operations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffanatics-senior-manager-ecommerce-strategy-operations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fanatics-senior-manager-ecommerce-strategy-operations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffanatics-senior-manager-ecommerce-strategy-operations"}]}