{"id":2472111,"url":"https://alion.io/job/fandom-gtm-strategist","title":"GTM Strategist","company":{"id":171794,"name":"Fandom","domain":"fandom.com","url":"https://alion.io/company/fandom-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":83000,"max":152000,"currency":"USD","period":"year","gross":null,"usd_annual":152000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-13T16:58:11Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-17T19:35:55Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"About this Role\nAs a GTM Strategist, you own the pre-sale story for Category Partnerships and turn Fandom’s capabilities into clear, compelling category-specific decks that help sellers open doors and create opportunities. Fandom’s Category Partnerships business supports advertisers across CPG, QSR, Financial Services, Retail, Technology, Telecommunications and Automotive.\nYou’ll translate Fandom’s audience, insights, products and capabilities into clear, compelling category narratives and polished sales decks that show brands why Fandom matters to their business.\nThis role supports sales and sits at the intersection of strategy, storytelling and sales enablement-identifying the strongest story for each category and giving our Revenue teams the materials they need to proactively create opportunities.\nYou Will...\nOwn Category Partnership Storytelling\nDevelop and maintain pre-sale decks, narratives and sales materials for priority advertiser categories including CPG, QSR, Financial Services, Automotive, Retail, Telco and Technology.\n\nTranslate Fandom’s fan intelligence, audience insights and capabilities into simple, persuasive stories tied to category and advertiser objectives.\n\nCustomize core Category Partnership narratives for priority accounts and opportunities.\n\nEnsure every deck has a clear strategic story, strong narrative flow and polished presentation.\n\nKeep Category Partnership materials current as Fandom’s insights, products and marketplace positioning evolve.\n\nDevelop Proactive Category Narratives\nUnderstand the key business challenges, consumer behaviors and marketing priorities within each category.\n\nIdentify the fan behaviors, cultural moments and audience opportunities most relevant to each vertical (i.e. fan holidays, seasonal moments, major releases)\n\nDevelop proactive stories that give sellers a reason to approach clients before a brief or RFP arrives.\n\nConnect Fandom’s capabilities into cohesive recommendations rather than presenting individual products in isolation.\n\nIdentify opportunities to create repeatable category narratives and sales materials that can scale across multiple accounts.\n\nPartner With Revenue\nWork closely with Category Partnership sellers to understand account priorities and translate them into compelling pre-sale stories.\n\nSupport priority client meetings, proactive outreach and category-specific pitches with strategic narratives and presentation materials.\n\nIncorporate seller and client feedback to continuously strengthen Category Partnership positioning and collateral.\n\nPartner across Insights, Product Marketing, Creative and other teams to bring the strongest Fandom story into each category narrative.\n\nWhat Success Looks Like\nRevenue teams have clear, differentiated and compelling stories for every priority category.\n\nSellers can confidently explain why Fandom matters to a CPG, QSR, Financial Services, Retail, Tech, Telco or Automotive marketer-and translate that story into a reason for a client conversation.\n\nUltimately, this role helps shift Category Partnerships from responding to briefs to proactively creating opportunities, using strong strategy and storytelling to drive client interest, pipeline and revenue.\n\nYou Have...\nExperience servicing media sales teams at a publisher\n5+ years of experience in pre-sale advertising solutions, deck-building, storytelling, sales enablement\nDeep understanding of one or more key advertiser categories including CPG, QSR, Retail, Financial Services, Tech, Telco, or Auto.\nExperience building scalable commercial solutions and translating custom concepts into repeatable offerings.\nExcellent communication, storytelling, and enablement skills.\nHighly collaborative mindset with the ability to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams.\nDemonstrated capability using generative AI tools (e.g., Gemini, NotebookLM) to enhance productivity, paired with the ability to critically audit and verify outputs for accuracy, security, and context.\nBonus Points…\nYou understand the art of deck building and are comfortable designing/editing a deck beyond just storytelling \nYou leverage AI technologies but you don't rely on them for deck design or copy\nBenefits & Perks\nSalary Range = $83k - $152k - (Actual salary available will vary based on location and market factors.)\nVibrant team culture\nComprehensive Medical, Dental, Vision\nTraining (unlimited Udemy + more)\nFlexible working hours and time off\nEquity & Retirement Programs including 401K match\nPaid Parental Leave\nInternational work environment with start-up culture \nAbout Fandom\nFandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit:www.fandom.com.\nFandom is an equal opportunity employer. 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