{"id":453112,"url":"https://alion.io/job/fanduel-senior-manager-customer-lifecycle","title":"Senior Manager, Customer Lifecycle","company":{"id":174501,"name":"FanDuel","domain":"fanduel.com","url":"https://alion.io/company/fanduel","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":83,"open_postings":15,"ghost_share":0,"stale_share":0.467,"repost_share":0,"time_to_fill_p50_days":65,"computed_at":"2026-10-01T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":127000,"max":159000,"currency":"USD","period":"year","gross":null,"usd_annual":159000},"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-04-28T14:33:27Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-01T08:37:58Z","board_verified":true,"closed_at":null,"days_open":155,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":155},"description":"THE POSITION\n Our roster has an opening with your name on it\nFanDuel is looking for a Customer Lifecycle Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Marketing team, providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including, but not limited to Data Science, Operations, Marketing Technology, Brand, and Product. This is an exciting opportunity to shape how we deliver personalized, data-driven customer experiences that drive engagement, retention, and long-term value.\nIn addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.\nTHE GAME PLAN\nEveryone on our team has a part to play\nLead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs\nOwn the performance of always-on lifecycle automations, continuously optimizing targeting, offer strategy, and customer experience to improve key KPIs (e.g., retention, reactivation, value per user)\nDevelop and evolve customer incentive and promotional strategies, ensuring the right offer is delivered to the right customer at the right time\nDrive strategies to increase participation across lifecycle programs, ensuring a greater share of customers receive relevant, value-driven experiences\nPartner closely with Data Science to leverage predictive models and customer insights to power targeting, personalization, and decision-making\nHelp shape the roadmap for advanced targeting and decisioning capabilities, prioritizing opportunities that drive measurable business impact\nBring analytical rigor to forecasting, planning, and performance evaluation, ensuring lifecycle strategies are both effective and efficient\nTranslate data and performance insights into actionable strategies across messaging, offers, and overall customer experience\nCollaborate cross-functionally with CRM Ops, Martech, Product, Loyalty, and Creative teams to deliver high-quality, scalable campaigns\nPartner with Loyalty teams to ensure lifecycle strategies integrate seamlessly with rewards programs and broader customer value initiatives\nLead and contribute to a structured test & learn roadmap, driving continuous optimization and innovation across lifecycle marketing\nTHE STATS\nWhat we're looking for in our next teammate\n8+ years of experience including 3+ years as people manager in Customer Marketing, CRM, Lifecycle Marketing, or related fields, with demonstrated ownership of performance-driven programs\nStrong results orientation, with a track record of using data to drive decisions and continuously optimize performance\nAnalytical mindset with the ability to translate customer data and insights into actionable strategies across targeting, offers, and messaging\nExperience working with Data Science or Analytics teams to apply segmentation, testing, or predictive models in marketing programs\nProven ability to manage and optimize marketing investment with a focus on efficiency and measurable business outcomes\nExperience operating in cross-functional environments, partnering with Product, Martech, Analytics, and Operations teams\nFamiliarity with modern CRM and marketing technology platforms and how they enable personalization and automation at scale\nStrong communication and stakeholder management skills, with the ability to influence and align across teams\nBachelor’s degree required\nAvid interest in sports and sports betting or a strong willingness to learn\nExperience working within a heavily regulated industry is a plus\nABOUT FANDUEL\nFanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. \nIn addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.\nThe company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.\nFanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).\nPLAYER BENEFITS\nWe treat our team right\nWe offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.\nFanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.\nFanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email .\nThe applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.\nIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.","description_format":"text","description_chars":7275,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Dental insurance","Life insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports","Sports Betting","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-06T09:07:09Z"}],"liveness":{"score":13,"band":"cold","label":"Long shot","p_open":1,"p_active":0.462,"p_room":0.28,"age_days":155,"expected_fill_days":65,"reasons":["conf:8","velocity","win:tail","crowd:"],"computed_at":"2026-10-01T05:45:00Z"},"pay":{"stated_usd_annual":159000,"is_top_pay":true},"html_url":"https://alion.io/job/fanduel-senior-manager-customer-lifecycle","json_url":"https://alion.io/job/fanduel-senior-manager-customer-lifecycle.json","meta":{"generated_at":"2026-10-01T10:28:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1640,"day_limit":5000,"remaining_today":3360,"minute_limit":60,"resets_at":"2026-10-02T00:00:00Z"}}}