{"id":3262961,"url":"https://alion.io/job/faveo-helpdesk-digital-marketing-executive-2","title":"Digital Marketing Executive","company":{"id":2705048,"name":"Faveo Helpdesk","domain":"faveohelpdesk.com","url":"https://alion.io/company/faveohelpdesk","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Ahrefs","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Mailchimp","optional":false}],"status":"live","first_seen_at":"2026-09-30T00:00:00Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-28T05:57:15Z","board_verified":true,"closed_at":null,"days_open":28,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":28},"description":"Overview\nWe are looking for an experienced and result-drivenSenior Digital Marketing Specialist with5+of hands-on experience in digital marketing. The ideal candidate should have strong expertise inSEO, SEM/PPC, Social Media Marketing, Email Marketing, Content Marketing, and Digital Analytics.\nThe candidate should have a strong analytical and creative mindset, excellent communication skills, and the ability to independently manage digital marketing campaigns, projects, and client accounts.\nExperience inB2B, SaaS, IT services, or international markets will be an added advantage.\nWho Are We Looking For?\nProfessionals with 5+ years of relevant Digital Marketing experience\nStrong hands-on knowledge ofSEO, SEM/PPC, Social Media, Email, Content Marketing, and Analytics\nExperience developing and executing end-to-end digital marketing strategies\nStrong analytical, creative, and data-driven mindset\nAbility to independently manage campaigns, projects, budgets, and client accounts\nAbility to manage multiple priorities and meet deadlines\nWillingness to learn and work with new technologies and marketing platforms\nExperience inB2B SaaS, IT services, or international markets preferred\nExcellent written and spoken English communication skills\nRequirements\nKey Responsibilities\n1. Digital Marketing Strategy\nDevelop and execute digital marketing strategies aligned with business objectives.\nPlan and manage monthly, quarterly, and annual campaigns.\nConduct competitor, market, and audience research.\nIdentify new marketing channels, trends, and growth opportunities.\nTake ownership of digital marketing performance and measurable business results.\n2. SEO\nDevelop and implement on-page and off-page SEO strategies.\nConduct keyword research, competitor analysis, and website SEO audits.\nOptimize website content, meta titles, descriptions, headings, internal links, and site structure.\nImprove organic rankings, traffic, leads, and conversions.\nManage backlink and link-building strategies.\nMonitor keyword rankings, organic traffic, backlinks, and SEO KPIs.\nStay updated with Google algorithm updates and SEO best practices.\n3. PPC / SEM / Paid Advertising\nPlan, execute, monitor, and optimizeGoogle Ads and other paid campaigns.\nManage keywords, ad copies, audiences, bidding strategies, budgets, and campaign structures.\nMonitorCPC, CTR, CPL, conversion rate, ROI, and ROAS.\nConduct A/B testing for ads, landing pages, and campaign strategies.\nOptimize campaigns for better lead quality, conversions, and cost efficiency.\nIdentify new paid marketing opportunities.\n4. Social Media Marketing\nDevelop and execute social media strategies and campaigns.\nManage content calendars and social media activities.\nCreate engaging content for relevant platforms.\nMonitor reach, engagement, traffic, leads, and conversions.\nAnalyze performance and recommend improvements.\nStay updated with social media trends and algorithms.\n5. Email Marketing\nPlan and execute email marketing and lead-nurturing campaigns.\nCreate engaging email content, subject lines, CTAs, and campaign flows.\nManage audience segmentation and email lists.\nDevelop campaigns for lead generation, nurturing, engagement, and retention.\nTrack open rates, CTR, conversions, and campaign performance.\nConduct A/B testing and maintain email marketing best practices.\n6. Content Marketing\nDevelop original content for websites, blogs, social media, emails, landing pages, and other channels.\nCreate SEO-friendly content supporting organic growth and lead generation.\nDevelop content strategies based on business goals and target audiences.\nCoordinate with design, development, and other teams for marketing assets.\nEnsure content is accurate, engaging, relevant, and brand-aligned.\nUse AI-based tools effectively for content research, ideation, and productivity.\n7. Analytics & Reporting\nTrack and analyze digital marketing performance using analytics and reporting tools.\nPrepare monthly and quarterly performance reports.\nAnalyze traffic, organic growth, leads, conversions, campaign performance, and acquisition metrics.\nMonitor KPIs, identify performance gaps, and provide actionable recommendations.\nMeasure campaign effectiveness, ROI, and business impact.\nPresent reports and recommendations to management and clients when required.\n8. Client & Account Management\nInteract with clients to understand marketing objectives and requirements.\nManage and optimize client digital marketing accounts.\nDevelop customized strategies based on client goals.\nCommunicate campaign progress, performance, and recommendations.\nPrepare and present monthly performance reports.\nMaintain professional client relationships and handle queries.\nCoordinate with internal teams to ensure timely project delivery.\n9. Team Collaboration & Ownership\nCoordinate with content, design, development, sales, and other teams.\nGuide and share knowledge with junior marketing team members.\nReview campaign performance and ensure quality execution.\nTake ownership of projects, timelines, and deliverables.\nContribute innovative ideas and strategies for business growth.\nTools & Platforms\nExperience with or willingness to work with:\nGoogle Analytics / GA4\nGoogle Search Console\nGoogle Ads\nGoogle Tag Manager\nMeta Business Suite / Facebook Insights\nLinkedIn\nMailchimp\nBenchmark Email\nMoz\nSEMrush / Ahrefs\nGoogle Trends\nKeyword Research & SEO Audit Tools\nSocial Media Management Platforms\nAI-based Marketing & Content Tools\nQualifications & Skills\nBachelor's degree inMarketing, Digital Marketing, Business, Communications, or related fields preferred.\n5+ years of relevant Digital Marketing experience.\nStrong practical knowledge of SEO, SEM/PPC, Social Media, Email Marketing, Content Marketing, and Analytics.\nProven experience planning and executing digital marketing campaigns.\nExperience managing marketing budgets and measuring ROI.\nStrong understanding of website traffic, lead generation, conversion optimization, and marketing funnels.\nStrong knowledge of Google Analytics, Search Console, Google Ads, and SEO tools.\nExcellent English communication and presentation skills.\nStrong analytical, problem-solving, creative, and strategic thinking skills.\nAbility to work independently and manage multiple projects.\nStrong organizational and time-management skills.\nExperience inB2B SaaS, IT services, international marketing, or client account management preferred.\nWhat You Will Bring\nStrategic thinking with strong execution skills\nData-driven decision-making\nStrong understanding of digital marketing channels\nCreativity and innovative marketing ideas\nOwnership and accountability\nAbility to manage multiple campaigns and deadlines\nClient-focused approach\nStrong communication and presentation skills\nContinuous learning mindset\nFocus on measurable results, lead generation, conversions, and ROI\nHow to Apply\nInterested candidates should send theirupdated resume along with:\nWork samples, portfolio, or project details\nLinkedIn profile URL\nRelevant digital marketing campaigns or achievements, if available\nCandidate photograph in the resume\nBefore applying, candidates are encouraged to learn about our company and product:\nCompany Website:www.faveohelpdesk.com\nCandidates are also encouraged to review our LinkedIn profile and understand our product,Faveo Helpdesk, before applying.\nEqual Opportunity Employer\nLadybird Web Solution Pvt. Ltd. is an equal opportunity employer. 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