{"id":3157683,"url":"https://alion.io/job/fedexforum-lifecycle-marketing-specialist","title":"Lifecycle Marketing Specialist","company":{"id":1959989,"name":"FedExForum","domain":"fedexforum.com","url":"https://alion.io/company/fedexforum","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"iCIMS","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Memphis, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":60000,"max_usd":119000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1566},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Salesforce","optional":false},{"name":"Wrike","optional":false}],"status":"live","first_seen_at":"2026-10-23T15:03:28Z","employer_posted_date":"2026-10-23","last_verified_at":"2026-10-28T14:24:34Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"The Opportunity\nWe are looking for a Lifecyle Marketing Specialist to own email and SMS campaigns across all Memphis Basketball brands, including the Memphis Grizzlies, the Memphis Hustle, Grind City Media, and the FedExForum. You will help plan the email strategy, build it, and report on KPIs. You will also manage our SMS program in close partnership with the Marketing Director. This role is for someone who sees the fan lifecycle, email and SMS as a system built to engage fans and grow revenue versus checking boxes tied to a calendar of sends. You are strategic, innovative, organized, and keep projects moving.\nIn This Role You Will\nLifecycle Strategy & Journey Mapping\nOwn the lifecycle and SMS strategies in partnership with the Marketing Director.\nBuild and deploy email and SMS campaigns across multiple brands to support priority audiences, nurture streams, triggered/behavioral flows, retention, and win-back campaigns.\nStay current on email, SMS, and lifecycle marketing best practices.\nQuality Assurance & Deliverability\nTest emails and SMS campaigns, including links, personalization, desktop and mobile user experience, campaign details, offers, and messaging to ensure accuracy pre-deployment.\nMaintain campaign schedules and ensure timely execution.\nSupport email deliverability, list hygiene, and compliance best practices.\nTesting & Optimization\nDrive an A/B testing framework across subject lines, messaging, creative, audience segments, and send timing to identify opportunities to improve engagement and conversion.\nShare learnings and recommendations with the broader marketing team.\nAnalytics & Reporting\nTrack, analyze, and report on KPIs and campaign performance. Contribute ideas that improve fan engagement and campaign effectiveness.\nHelp maintain dashboards and reporting tools in partnership with the analytics team.\nCross-Functional Collaboration\nPartner with the creative team to ensure campaign assets are delivered on time.\nHelp keep projects organized and moving across multiple stakeholders.\nPartner with marketing, sales, ticketing, partnerships, content, and analytics teams to support campaign goals.\nOther duties as needed.\nThe Experience You Will Bring\nBachelor’s degree from University, college or art institute, or equivalent professional work experience.\n3 to 5 years of experience in lifecycle, CRM, or retention marketing, with ownership of automated programs at scale. \nA lifecycle mindset: you see lifecycle as an engine to be designed and improved to engage the fanbase and grow revenue. \nProven hands-on experience building audiences, automations, and journeys in an enterprise email or marketing automation platform. \nExperience leading or owning an SMS program, with an understanding of SMS compliance requirements. \nWorking understanding of email deliverability best practices and privacy regulations. \nStrong grounding in testing and experimentation, from setup through turning results into action. \nStrong project management skills, with the ability to manage multiple deadlines and keep work moving across teams. \nHands-on experience with tools similar to Wrike, Salesforce, Attentive, and marketing automation tools. Experience with Yinzcam is preferred but not required. \nExperience with CDPs and event-based data models. \nAbility to read campaign data, build and own performance dashboards in partnership with marketing analytics, and apply what you learn to future strategy. \nWorking knowledge of HTML and CSS for troubleshooting and editing. \nExcellent written and verbal communication skills with strong messaging instincts, and the ability to explain data and strategy to non-technical colleagues. \nConfidence to form your own opinions, provide candid feedback when needed, and work without step-by-step direction.\nNice to Have:\nExperience in sports, ticketing, or entertainment is a plus, along with an understanding of fans and event-driven timing. \nPhotography, illustration, and motion experience.\nKnowledge and passion for NBA Basketball.\nWhat We Offer\nAt the Memphis Grizzlies, we strive to support our team members through all stages of life with robust and attractive benefits, financial and wellness options and great perks. In addition to offering a competitive salary, we have other great benefits and perks.\nKeeping You Healthy\nIndustry leading health coverage\nShort and Long-term disability\nTeam Member and Dependent Life Insurance\nGroup Voluntary Benefits\nWellness programs through EAP and Headspace\nDiscounts and Perks\nMatching 401(k)\nEmployee Assistance Program\nTuition Reimbursement\nTeam Store Discounts\nHappy Hours and other fun activities\nQualified parking and game night meals\nNBA Sponsored Discount Programs \nEmployee Referral Bonuses\nEmployee Recognition Programs\n Taking Time Off\nGenerous Paid Time Off \nHoliday Pay \nPaid Parental Leave \n\nMemphis Basketball LLC is an equal opportunity employer. We are committed to treating all applicants and team members fairly based on their abilities, achievements and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity or any other classification protected by law.","description_format":"text","description_chars":5168,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Life insurance","Parental leave","Wellness"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Sports Organizations","Venues"],"lifecycle":[{"event":"open","at":"2026-10-23T15:03:28Z"}],"visa":[],"liveness":{"score":95,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.946,"p_room":1,"age_days":4,"expected_fill_days":16,"reasons":["conf:0","urgency","win:early"],"computed_at":"2026-10-28T05:59:10Z"},"pay":null,"html_url":"https://alion.io/job/fedexforum-lifecycle-marketing-specialist","json_url":"https://alion.io/job/fedexforum-lifecycle-marketing-specialist.json","meta":{"generated_at":"2026-10-28T16:07:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":21722,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1959989},"rest":"https://alion.io/mcp/rest/get_company?id=1959989"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffedexforum-lifecycle-marketing-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffedexforum-lifecycle-marketing-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffedexforum-lifecycle-marketing-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fedexforum-lifecycle-marketing-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffedexforum-lifecycle-marketing-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3157683}},{"tool":"search_jobs","arguments":{"company":"fedexforum.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3157683},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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