{"id":3115435,"url":"https://alion.io/job/felix-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":8062,"name":"Felix","domain":"getfelix.com","url":"https://alion.io/company/felix","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":83,"open_postings":12,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":30,"computed_at":"2026-11-08T05:47:12Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["CA"],"hiring_countries_total":1,"salary":{"min":120000,"max":135000,"currency":"CAD","period":"year","gross":null,"usd_annual":96293},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Braze","optional":false},{"name":"Iterable","optional":false},{"name":"Salesforce","optional":false},{"name":"Telegram","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-22T21:12:47Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-11-08T13:46:26Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"About Felix\nFounded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.\nFelix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more.\nAbout the Role\nFelix Health is looking for a Lifecycle Marketing Manager who has experience leading and scaling full lifecycle programs. In this strategic role, you will develop and execute activation, engagement, retention and win-back initiatives, as well as own all transactional patient comms.\nYou will\nOwn the strategy and implementation of lifecycle marketing and transactional journeys across multiple channels including email, push notifications, SMS, and in-app messages via Iterable.\n\nDevelop a dynamic and personalised customer lifecycle experience, tailored to each user’s behaviours.\n\nDraft clear, succinct and persuasive copy for all customer communications.\n\nRegularly define and execute experiments to optimise our journeys.\n\nCollaborate closely with product, design, engineering and analytics peers to align on key objectives, develop cohesive strategy, and execute in concert,\n\nYou have\nMulti-year track-record owning lifecycle, ideally for a consumer product with a large customer base.\n\nExperience with marketing automation platforms (e.g.,. Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) and related tools/languages (ex. HTML/CSS).\n\nAn understanding of consumer acquisition, activation, engagement and retention strategies.\n\nA thoughtful, critical thinker who follows and systematic and rigorous approach to problem solving.\n\nAn effective communicator and copy writer.\n\nProven success working with cross-functional teams.\n\nAble to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions due to your robust analytical skillset\n\nBenefits\nFull medical, dental and vision benefits\n\nMaternity / paternity policy\n\n4 weeks vacation (3 weeks anytime + 1 week during the holidays)\n\nCompetitive compensation\n\nStock option grant\n\nRemote first, work from anywhere in Canada\n\nIncredible culture powered by an highly collaborative and high performing team\n\nLarge impact at an early stage technology company\n\nProfessional development opportunities, working closely with founders and senior leadership team\n\nOpen vacancy: This posting is for an existing vacancy at the company.\nOur commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can tell the hiring manager about their accommodation needs directly or email .\nRecruitment Fraud Alert\nPlease note: We have been made aware of fraudulent recruiting activities where individuals pose as Felix representatives.\nCommunication: We will only ever contact you from an official @felixforyou.ca email address.\n\nInterviews: All interviews are conducted via Google Meet; we never interview via text-only platforms (like Telegram or WhatsApp).\n\nPayments: We will never ask for credit card information, bank details, or payments for \"equipment\" or \"onboarding\" during the application process.","description_format":"text","description_chars":3592,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Telemedicine & Virtual Care","Pharmacies"],"lifecycle":[{"event":"open","at":"2026-10-22T21:56:31Z"}],"visa":[],"liveness":{"score":51,"band":"ok","label":"Likely open","p_open":1,"p_active":0.566,"p_room":0.9,"age_days":16,"expected_fill_days":30,"reasons":["conf:0","stale_co","win:mid"],"computed_at":"2026-11-08T05:47:12Z"},"pay":{"stated_usd_annual":96293,"is_top_pay":false},"html_url":"https://alion.io/job/felix-lifecycle-marketing-manager","json_url":"https://alion.io/job/felix-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-08T15:03:04Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":31841,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8062},"rest":"https://alion.io/mcp/rest/get_company?id=8062"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffelix-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffelix-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffelix-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/felix-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffelix-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3115435}},{"tool":"search_jobs","arguments":{"company":"getfelix.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3115435},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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