{"id":365328,"url":"https://alion.io/job/fellow-principal-product-manager-brewing","title":"Principal Product Manager","company":{"id":456066,"name":"Fellow","domain":"fellowproducts.com","url":"https://alion.io/company/fellow-4","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Product","role_family":"Product","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":183000,"max_usd":356000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1090},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2025-12-10T18:27:12Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-27T23:13:28Z","board_verified":true,"closed_at":null,"days_open":321,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":320},"description":"About Fellow\nWe believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that’s Everyday Magic.™\nWe’re looking for a Principal Product Manager to focus on and own a category through future accessories and platform extensions. You’ll act as the “mini-CEO” of the category, owning the product vision, roadmap, and commercial outcomes across DTC, retail, and global markets.\nThis role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. \nWho You Are\nYou thrive in highly cross-functional environments, operating at the intersection of coffee excellence, engineering, design, and business. You have translated customer insights and market trends into a clear product strategy, and you’re comfortable making courageous tradeoffs between cost, features, and timelines. You excel at driving alignment from early concept through launch and post-launch optimization.\nAs a senior individual contributor, you’re confident in influencing decisions at the highest levels of the organization. You’re comfortable presenting to executives and board members, and you have collaborated with leaders across Product Engineering, R&D, Marketing, and Commercial teams. \nWhat You’ll Do\n Product Vision & Strategy Own the end-to-end product vision and long-term roadmap \nBuild and maintain a deep understanding of the brewing landscape (home and prosumer), competitive set, and emerging technologies.\n\nCustomer & Market InsightDrive qualitative and quantitative research with home baristas, prosumers, cafes, and partners to uncover needs, pain points, and opportunities.\nSynthesize insights into clear problem statements and prioritized opportunities, balancing enthusiast feature asks with broad-market needs and price sensitivity.\n\nRoadmap, Requirements & TradeoffsOwn PRDs and requirements from early concept through launch, working closely with R&D and Product Engineering.\nMake explicit tradeoffs between cost, complexity, performance, and schedule; be the final decision-maker on feature set vs. price point for your product line.\nPartner with Finance and Commercial teams to build and pressure test business cases, including forecast, margin, and portfolio positioning.\n\n Cross-Functional Leadership (IC, not people manager)Lead cross-functional pods across R&D, Product Engineering, Firmware/Software, UX, Industrial Design, Operations, Marketing, CX, and Sales to deliver on roadmap goals.\nBuild tight partnerships with R&D on early concept development and coffee performance, with Product Engineering on execution, validation, and reliability, and with Software PM & UX on connected experiences.\nDrive clarity, documentation, and decision-making so teams move quickly and stay aligned.\n\n Go-to-Market & Lifecycle OwnershipOwn key elements of go-to-market strategy in partnership with Marketing, Sales, and CX (positioning, messaging, pricing, launch sequencing).\nDefine success metrics (adoption, NPS, margin, attach rates, field quality) and run post-launch reviews.\nSteward the full lifecycle of the brewing portfolio, including derivative SKUs, line extensions, and end-of-life decisions.\n\n Platform & Portfolio ThinkingEnsure brewing roadmap fits within Fellow’s broader ecosystem strategy (grinders, brewers, kettles, analog, software).\nLook for platform and component re-use opportunities to reduce complexity and cost without compromising experience.\n\nQualifications\n8-10+ years of Product Management experience, including significant time as a senior IC working on complex, cross-functional products.\nProven track record of shipping successful consumer hardware products; experience in coffee, kitchen appliances, or prosumer devices is a strong plus.\nDemonstrated ability to own a product line P&L-level view (pricing, margin, mix) and make tradeoffs between features, cost, and schedule.\nStrong technical fluency working with hardware, firmware, and software teams.\nExperience working closely with brand and marketing teams on positioning, messaging, and go-to-market strategy for premium consumer products.\nExceptional communication skills-able to create crisp narratives for executive and board-level audiences.\nDeep customer empathy and passion for elevating everyday rituals-ideally, you’re a coffee enthusiast who cares about brewing quality and experience.\nComfortable operating in a fast-paced, high-growth environment with evolving structure and processes.\nWhy You’ll Love This Role\nA creative, fast-moving environment where ideas turn into action.\nCompetitive compensation including employee equity plan\nGenerous paid time off plan\n401k with company contribution after 6 months of employment\nMedical/dental/vision insurance\nBetter Yourself Wellness credit & Better Your Community donation matching\nMonthly Fitness Stipend\nSummer Fridays\nPaid Parental Leave\nGenerous discount on Fellow products\nBest coffee anywhere\nThe salary range for this position is $190,000 - $210,000 plus bonus & equity. We intentionally publish salary ranges to promote transparency and set clear expectations. Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity. As a result, not every candidate will be hired at the top of the range.\nOur highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. \nFellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.","description_format":"text","description_chars":6326,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Parental leave","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Kitchenware & Cookware"],"lifecycle":[{"event":"open","at":"2026-09-05T20:06:22Z"}],"visa":[],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.234,"p_room":0.28,"age_days":320,"expected_fill_days":27,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-27T05:46:45Z"},"pay":null,"html_url":"https://alion.io/job/fellow-principal-product-manager-brewing","json_url":"https://alion.io/job/fellow-principal-product-manager-brewing.json","meta":{"generated_at":"2026-10-28T01:57:07Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2649,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-29T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":456066},"rest":"https://alion.io/mcp/rest/get_company?id=456066"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffellow-principal-product-manager-brewing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffellow-principal-product-manager-brewing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffellow-principal-product-manager-brewing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fellow-principal-product-manager-brewing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffellow-principal-product-manager-brewing"}]}