{"id":1510184,"url":"https://alion.io/job/fender-crm-marketing-manager","title":"CRM Marketing Manager","company":{"id":3610,"name":"Fender","domain":"fender.com","url":"https://alion.io/company/fender","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":70,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":64,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":45000,"max_usd":104000,"period":"year","method":"role_country_seniority_unknown","sample_n":469},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Amplitude","optional":false},{"name":"GDPR","optional":false},{"name":"Iterable","optional":false},{"name":"Trello","optional":false}],"status":"live","first_seen_at":"2026-09-29T13:52:07Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-18T23:14:47Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"CRM Marketing Manager\nAt Fender Musical Instruments Corporation (“FMIC”) our brand mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.\nWe seek an analytical and creative CRM Marketing Manage r to help strategise and execute ad-hoc campaigns and automated lifecycle marketing programs focused on sales, engagement, retention, and winback. This role will help grow our existing CRM\neCommerce programs within EMEA. This role will work closely with several cross-functional teams to execute various marketing campaigns and develop customer experience enhancements. The ideal candidate is a detail-oriented CRM professional with a strong understanding of email and CRM best practices, audience segmentation, A/B testing, and customer databases.\nAbout the Job:\nOwn strategy, performance, execution, and expansion of CRM programs in the EMEA region.\nDevelop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.\nPartner with eComm team to evolve and optimize Fender EMEA’s overall customer engagement and conversions, and drive growth of CRM channel impact.\nDrive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.\nUtilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.\nMonitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis.\nManage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis.\nLead internal and external design and copy resources to drive asset and content creation and delivery.\nMaintain and enhance the CRM platforms, ensuring data accuracy, integrity, and compliance with regulations\nOwn the QA process for emails and related landing page content, including detailed proofreading for clarity, grammar, spelling, linking, and overall user experience.\nWhat You Need:\nSubstantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale\nExpert experience in CRM tools such as Iterable, Wunderkind, Amplitude, Tableau etc.\nStrong understanding of customer segmentation, behaviour, and consumer insights\nNotable experience in consumer-facing product marketing and subscription-based products\nBackground in content planning, briefing, and strategy\nAbility to see from the consumer’s perspective and serve as their advocate\nPassionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships\nDemonstrated critical thinking skills with an ability to make decisions for the business\nTeam player; ability to work proactively with all business divisions and drive results\nPrevious experience building a CRM program\nExperience managing projects through Workfront, Trello, or similar platforms\nSolid understanding of GDPR and its effects on CRM\nEffective cross-functional communication and organisational navigation\nAbout Fender Musical Instruments:\nFender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, colour, religion, disability, veterans’ status, sexual orientation, or any other protected factor.","description_format":"text","description_chars":4288,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Musical Instruments"],"lifecycle":[{"event":"open","at":"2026-09-30T07:40:21Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.848,"p_room":1,"age_days":17,"expected_fill_days":64,"reasons":["conf:0","win:early"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/fender-crm-marketing-manager","json_url":"https://alion.io/job/fender-crm-marketing-manager.json","meta":{"generated_at":"2026-10-18T23:35:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26144,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3610},"rest":"https://alion.io/mcp/rest/get_company?id=3610"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffender-crm-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffender-crm-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffender-crm-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fender-crm-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffender-crm-marketing-manager"}]}