{"id":746166,"url":"https://alion.io/job/fender-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":3610,"name":"Fender","domain":"fender.com","url":"https://alion.io/company/fender","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":76,"open_postings":4,"ghost_share":0,"stale_share":0.75,"repost_share":0,"time_to_fill_p50_days":61,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tokyo, Japan"],"countries":["JP"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":30000,"max_usd":71000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5136},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-07-21T07:57:45Z","employer_posted_date":"2026-07-21","last_verified_at":"2026-10-20T22:32:43Z","board_verified":true,"closed_at":null,"days_open":91,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":91},"description":"Fender Musical Instruments Corporation is a world famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.\nWe are looking for a social media Manager to join our Marketing team at our Tokyo, Japan office. This position is responsible for the formulation and implementation of the social media plan and strategies.\nEssential Functions: \nAs a key member of the Fender Japan Marketing team, this position is expected to align closely with the company’s strategic objectives while bringing fresh perspectives, digital expertise, and innovative ideas to the table. The successful candidate must demonstrate the ability to translate strategy into action, leading the execution of initiatives that deliver measurable business results.\nEstablish clear social media goals across all platforms and consistently analyze and track to against KPIs and benchmarks\nEstablish growth, engagement, sentiment and traffic across channels (Facebook, Twitter, Instagram, and YouTube) as well as other emerging social media platforms\nManage day to day relationships with key social media agencies and channel partners including Facebook/Instagram, You Tube, Twitter, TikTok and Spredfast\nDraft social media portion of go-to-market plans for new product launches, integrating creative assets, events, other campaigns etc. This involves leading developing planning documents\nDevelop briefs for social campaigns\nOversee development and editorial calendar planning:\nPartner with Product, Creative, Artist Marketing and Global Social teams to develop monthly content calendar for all social media platforms (Fender x4 or 5, Fender Custom Shop x2, Jackson x2, Gretsch x2, and EVH x2)\nReview all scheduled channel posts for accuracy, grammar, voice/tone and relevancy prior to posting\nLead creation of and distribute weekly reports measuring and analyzing campaign metrics with the goal of adjusting tactics to optimize growth, engagement and overall performance, leverage insight to identify opportunities for improvement and rationale for execution of campaigns\nManage analytics reporting and online listening to create insights reports ensuring that the brand has a constant pulse on what fans are saying online\nStay current on what’s trending online as well as what’s changing in social media in order to provide strategic POVs and recommendations\nPresent case studies, learnings and findings to the marketing team, and Fender Japan team monthly-basis\nPartner with digital team on campaign development to drive traffic and grow and retain our fan base\nPartner with a social media agency and build a robust fan community base through sweepstakes, UGC campaigns and more\nWork closely with Customer Service to monitor and make strategic recommendations on how to respond on our social channels, providing prompt, accurate customer service to customers and providing direction to other channel coordinators on the team\nManage intern hiring, training and program development\nManage influencer relations (leveraging partnerships to develop cross-promotional opportunities; influencer marketing is defined as part of the broader digital marketing scope)\nServe as CRM Manager for Fender Flagship Tokyo: analyze registered customer data to develop and execute initiatives that drive more active purchasing behavior; plan and implement projects to grow the number of registered members\nLeverage social media data and analytics to plan and execute strategies that maximize marketing reach and brand awareness, drive sales on the Official Fender Online Store, and enhance the effectiveness of owned media channels including Fender News\nOther duties as assigned\nBusiness Knowledge, Skill Requirements, and Desired Attributes: \nProven ability to develop and execute integrated digital marketing strategies aligned with brand objectives\nData-driven mindset with expertise in analytics tools (e.g., Google Analytics 4) and the ability to turn metrics into action\nHands-on experience across paid media (Meta, Google, TikTok, YouTube) and influencer partnerships\nWorking knowledge of SEO/SEM, email/CRM, and marketing automation platforms\nExperience managing digital marketing budgets and agency/vendor relationships\nStrong project management skills, able to lead cross-functional campaigns simultaneously\nExcellent communication skills, including presenting strategy and results to senior leadership\nStays current with emerging digital and marketing-technology trends and applies them proactively\nStrong social copywriting skills and demonstrable creative/concepting skills\nStrong understanding of the Fender brands including Jackson, Gretsch, Charvel, and EVH\nPassionate about understanding consumer behavior with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships\nEducation and/or Certifications and/or Training: \nRequired: University Degree\nMinimum Professional Experience: \nMinimum of 5+ years of experience in related field\nAbout Fender Musical Instruments:\nFender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com.","description_format":"text","description_chars":5496,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Musical Instruments"],"lifecycle":[{"event":"open","at":"2026-09-11T14:11:56Z"}],"visa":[],"liveness":{"score":28,"band":"fade","label":"Fading","p_open":1,"p_active":0.642,"p_room":0.44,"age_days":90,"expected_fill_days":61,"reasons":["conf:0","win:tail","crowd:"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/fender-digital-marketing-manager","json_url":"https://alion.io/job/fender-digital-marketing-manager.json","meta":{"generated_at":"2026-10-20T22:38:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26495,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3610},"rest":"https://alion.io/mcp/rest/get_company?id=3610"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffender-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffender-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffender-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fender-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffender-digital-marketing-manager"}]}