{"id":3530721,"url":"https://alion.io/job/ferrero-brand-manager-5","title":"Brand Manager","company":{"id":706532,"name":"Ferrero","domain":"ferrero.com","url":"https://alion.io/company/ferrero-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":10,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":["Zagreb, Croatia"],"countries":["HR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":20000,"max_usd":53000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2986},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-30T15:56:48Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-09T07:30:00Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":9},"description":"About the Role\nAs a Brand Manager you will be responsible for preparing, developing, and managing marketing activities across eight (8) Balkans markets. This includes overseeing the entire product portfolio, developing marketing plans, coordinating product launches, evaluating marketing effectiveness, and driving category/brand development.\nLocation: Zagreb, Croatia\nMain Responsibilities\nTake full responsibility for the category/brand execution and performance within the local market.\nAdapt and localize centrally developed brand strategies to fit local consumer needs, retail landscape, and market dynamics.\nCoordinate product launches and campaign rollouts with cross-functional teams, including Trade Marketing, Sales, Finance, Quality, and Supply Chain.\nEnsure timely and consistent execution of all marketing activities in line with brand guidelines.\nMonitor and analyze the performance of marketing campaigns and category KPIs, providing local insights and feedback to the central team.\nManage the local marketing calendar and ensure strong alignment with key seasonal periods and promotional plans.\nOversee the local marketing budget, ensuring proper allocation and cost control across all activities.\nCollaborate with creative and media agencies for the execution of assets, ensuring they are locally relevant and on brand.\nDrive brand development initiatives to enhance market presence.\nWhat do we look for in our ideal candidate?\nUniversity degree in Economics is a must, ideally with a passion or specialization in Marketing.\n3+ years of previous experience in brand management, preferably within the FMCG sector.\nExcellent knowledge of English language, spoken and written\nStrong skills in Microsoft Office; knowledge of Nielsen is beneficial.\nStrong analytical skills, excellent communication and project management abilities.\nAbility to take initiative and act proactively.\nTeam player with good self-motivation and positive attitude.\nWhat We Offer:\nEmployment contract for an indefinite period.\nWork experience within a successful international company.\nCompetitive financial package.\nPleasant and professional working environment.\nDynamic surroundings in which you can realize your own potential and show proactive, individual approach.\nCareers with caring built in - discover our benefits here.\nAbout Ferrero:\nFerrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.\nDE&I at Ferrero:\nFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.\nFind out more here.","description_format":"text","description_chars":3169,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[{"name":"Croatia","iso":"HR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Confectionery"],"lifecycle":[{"event":"open","at":"2026-10-30T15:56:48Z"}],"visa":[],"liveness":{"score":81,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.898,"p_room":0.9,"age_days":9,"expected_fill_days":20,"reasons":["conf:3","velocity","win:mid","comp:brand"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/ferrero-brand-manager-5","json_url":"https://alion.io/job/ferrero-brand-manager-5.json","meta":{"generated_at":"2026-11-09T11:01:16Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12372,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":706532},"rest":"https://alion.io/mcp/rest/get_company?id=706532"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fferrero-brand-manager-5"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fferrero-brand-manager-5"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fferrero-brand-manager-5"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ferrero-brand-manager-5\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fferrero-brand-manager-5"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3530721}},{"tool":"search_jobs","arguments":{"company":"ferrero.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3530721},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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