{"id":2676536,"url":"https://alion.io/job/ferrero-nas-marketing-manager","title":"NAS Marketing Manager","company":{"id":706532,"name":"Ferrero","domain":"ferrero.com","url":"https://alion.io/company/ferrero-2","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":{"grade":"A","score":100,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":19,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hong Kong"],"countries":["HK"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-14T00:00:00Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-26T05:51:12Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"About the Role:\nThe Senior Brand Manager leads the strategic development, growth and performance of assigned brands, translating consumer, market and commercial insights into clear brand, portfolio and activation priorities. The role combines strategic brand leadership with end-to-end execution, covering annual brand planning, portfolio and innovation strategy, integrated communications, media, consumer insights, promotions and business performance. Managing external partner relationships and working closely with commercial functions and other cross-functional partners, the role contributes to strengthening brand positioning, growing market share and delivering sustainable business results.\nMain Responsibilities:\nImplement annual brands initiatives, objectives and activity plans aligned with business and category priorities.\nTranslate brands strategy into compelling integrated communication, advertising, media and activation initiatives across conventional and digital channels\nShape sales, volume, P&L and marketing plans for assigned brands, translating strategy into measurable business objectives.\nDeploy brand positioning and portfolio strategy based on consumer insights, market dynamics and competitive activity.\nManage marketing investments across advertising, promotions, research and market analysis, ensuring effective allocation within agreed budgets.\nMonitor market, consumer and competitive developments to identify growth opportunities, risks and appropriate strategic actions.\nLead portfolio reviews covering product mix, pricing and SKU priorities to strengthen brand performance and profitability.\nSupport shaping new product development strategy and innovation and launch projects through implementation, partnering with relevant cross-functional stakeholders.\nDevelop agency briefs and lead relationships with creative agencies and external strategic partners.\nEnsure relevant legal and business requirements are addressed across advertising, communication and promotional activities.\nShape promotional strategies and oversee the development of promotional materials, packaging and related brand assets.\nPartner closely with Sales and Trade Marketing to monitor promotional effectiveness, competitive activity and execution at point of sale, translating learnings into future improvements.\nContribute to consumer and market research covering brand positioning, behaviour, packaging, assortment and pricing.\nAnalyse research findings, KPIs and market/panel data to identify trends, opportunities and clear recommendations for the business.\nMonitor brand P&L, sales, market and consumer KPIs, and sales forecasts, identifying performance gaps and recommending corrective actions.\nMaintain a strong focus on brand profitability, investment effectiveness and sustainable business growth.\nLead cross-functional initiatives and build strong partnerships across Marketing, Sales, Trade Marketing, Finance, Supply Chain and other relevant functions.\nSupport alignment around brand and business priorities.\nLead and develop team members through coaching, capability building, empowerment and clear accountability, fostering a collaborative and performance-focused culture.\nAbout You:\nUniversity degree in Marketing, Business or other respective field\nRelevant experience in brand management, preferrably within a FMCG MNC environment\nStrong understanding of brand strategy, portfolio management, integrated communications and consumer insights\nCommercial and analytical mindset, with the ability to interpret P&L, sales, market and consumer data\nExperience working with agencies and coordinating cross-functional projects, strong project and stakeholder management capabilities\nEffective communication and collaboration skills, with the ability to work across functions and markets\nStrong hands-on experience with marketing tools and platforms, including consumer and market analytics, media performance, digital marketing and campaign measurement tools\n\nPeople management experience is required\nFluency in English, Chinese/Cantonese is preferred, any other Asian language is highly regarded\nWhat We Offer:\nCareers with caring built in - discover our benefits here.\nAbout Ferrero:\nFerrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.\nDE&I at Ferrero:\nFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.\nFind out more here.","description_format":"text","description_chars":5043,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"Chinese","level":"Advanced (C1)","optional":true},{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Confectionery"],"lifecycle":[{"event":"open","at":"2026-10-16T05:10:11Z"}],"visa":[],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.786,"p_room":0.9,"age_days":12,"expected_fill_days":19,"reasons":["conf:0","velocity","win:mid"],"computed_at":"2026-10-26T05:57:25Z"},"pay":null,"html_url":"https://alion.io/job/ferrero-nas-marketing-manager","json_url":"https://alion.io/job/ferrero-nas-marketing-manager.json","meta":{"generated_at":"2026-10-26T10:39:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14334,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":706532},"rest":"https://alion.io/mcp/rest/get_company?id=706532"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fferrero-nas-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fferrero-nas-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fferrero-nas-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ferrero-nas-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fferrero-nas-marketing-manager"}]}