{"id":1775590,"url":"https://alion.io/job/ferryscanner-marketing-data-analystscientist","title":"Marketing Data Analyst/Scientist","company":{"id":2246883,"name":"Ferry Scanner","domain":"ferryscanner.com","url":"https://alion.io/company/ferryscanner","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Recruitee","truth_index":null},"role":"Data Science","role_family":"Data Science","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Athens, Greece"],"countries":["GR"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":24000,"max_usd":65000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":935},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-14T14:57:29Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-23T23:48:00Z","board_verified":true,"closed_at":null,"days_open":39,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":39},"description":"Ferryscanner is an online search and booking engine that helps people find affordable ferry tickets to exciting destinations around the world. Since 2018, we have been simplifying the ferry booking process by offering ferry tickets for more than 900 destinations across the globe in 25 languages. Our company culture is based on five core values: Ownership, Trust & Respect, Constant Improvement, Customer Obsession, and Being Bold. The Ferryscanner team is made up of people who love travel, thrive in fast-paced environments, and continuously seek practical and innovative solutions.\nAt Ferryscanner, data plays a key role in understanding customer behaviour, measuring marketing performance, and identifying opportunities for growth. As we continue to strengthen our data-driven approach to marketing, we are looking for an experienced Marketing Data Analyst/Scientist to turn complex data into actionable insights that help drive better performance and smarter investment decisions.\nAs a Marketing Data Analyst/Scientist, you will help our marketing team understand what is driving paid-search performance and where there are opportunities to improve. You will analyse campaign and customer data, develop reporting and forecasts, investigate performance trends, and support data-driven optimisation of our paid-search investment. You will work extensively with SQL, BigQuery, and GA4, combining data from different sources to uncover insights and answer complex business questions.\nYou will report to our Head of Product Development and collaborate with our SEM Specialists, Data Engineer, Data Analyst, and other business stakeholders.\nResponsibilities\nAnalyse SEM and paid-search performance across campaigns, markets, products, and other relevant dimensions\n\nPartner closely with the SEM Specialists to identify trends, opportunities, inefficiencies, and areas for optimisation\n\nUse SQL and BigQuery to extract, transform, and analyse large datasets\n\nAnalyse GA4 data alongside advertising and business data to understand customer behaviour and marketing performance\n\nBuild and maintain datasets, reports, and dashboards that provide clear visibility into SEM performance and key KPIs\n\nDevelop forecasts and analytical models to support budget planning and performance expectations\n\nInvestigate performance fluctuations and identify the key drivers behind changes in metrics\n\nAnalyse the impact of campaign, bidding, budget, and targeting changes\n\nSupport experimentation and performance testing, helping the team measure results and understand what works and why\n\nTranslate complex analysis into clear, actionable recommendations for the SEM team and wider business\n\nIdentify opportunities to improve data quality, reporting processes, and SEM measurement\n\nRequirements\nQualifications, skills & knowledge\nAt least 4 years proven experience as a Data Analyst, Marketing Analyst, Business Intelligence Analyst, or similar role, ideally within a performance-driven, product-led, marketplace, travel, or consumer technology business\n\nStrong SQL skills, with hands-on experience analysing large datasets\n\nGood understanding of SEM/PPC, paid acquisition, and digital marketing metrics\n\nExperience analysing Google Ads or other paid-search data\n\nExperience with Google Analytics 4 (GA4)\n\nExperience building dashboards and reports using tools such as Looker Studio, Power BI, Tableau, or equivalent\n\nKey competencies\nAnalytical Thinking: Investigates complex questions systematically, challenges assumptions, and identifies the real drivers behind performance.\n\nCommercial & Data-Driven Mindset: Connects marketing performance with revenue, profitability, customer behaviour, and wider business outcomes.\n\nOwnership: Takes end-to-end responsibility, from identifying the problem and validating the data to recommending actions and measuring their impact.\n\nCuriosity: Proactively explores the data, asks the next question, and identifies opportunities or issues that may not yet be visible to the team.\n\nAction Orientation: Focuses on turning analysis into clear decisions and measurable performance improvements rather than reporting for reporting’s sake.\n\nWe offer\nOpportunity to shape and scale Ferryscanner’s data platform and AI foundations at a pivotal stage of growth\n\nHigh-impact role with direct influence on SEM performance, marketing investment, business decision-making, and AI adoption\n\nCollaborative, cross-functional environment spanning Engineering, Product, Analytics, and Business teams\n\nInternational team, continuous learning, and exposure to cutting-edge data and AI technologies\n\nHybrid working model and additional annual leave days","description_format":"text","description_chars":4655,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Continuous learning","Hybrid work"],"hiring_locations":[{"name":"Greece","iso":"GR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Price Comparison","Travel Technology","Scheduling & Booking 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