{"id":2631889,"url":"https://alion.io/job/fetch-senior-director-b2b-marketing","title":"Senior Director, B2B Marketing","company":{"id":672968,"name":"Fetch","domain":"fetch.com","url":"https://alion.io/company/fetch-3","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Gem","truth_index":{"grade":"A","score":88,"open_postings":13,"ghost_share":0,"stale_share":0.462,"repost_share":0,"time_to_fill_p50_days":53,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":202319,"max":238022,"currency":"USD","period":"year","gross":null,"usd_annual":238022},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-13T20:50:04Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-21T23:11:31Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"What we’re building and why we’re building it.\nFetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.\nEach day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.\nThe Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.\nIt’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.\nAt Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.\nAbout the Role:\nFetch is seeking a senior B2B marketing leader to lead our B2B Marketing function and shape how Fetch goes to market with brands, agencies, retailers, restaurants and other commercial partners. This leader will build the strategy and programs that create demand for Fetch, strengthen our position in the market and help turn partner interest into commercial growth.\nReporting to the VP, Brand Experience, this leader will oversee three core areas: Content & Vertical Marketing, Events & Experiences, and Demand Generation & SMB. Together, these capabilities will establish how Fetch tells its story, engage priority industries and audiences, and build a scalable marketing engine that supports the partner journey from awareness through conversion.\nThis is both a strategic leadership and functional-building role. Working closely with Sales, Commercialization, Product Marketing, Marketing Intelligence, Corporate Communications and Brand, the Senior Director will set the direction for B2B Marketing, determine where to invest and build a high-performing team that connects differentiated positioning, compelling content and integrated marketing programs to commercial outcomes.\nContent & Vertical Marketing\nContinue to evolve Fetch's B2B positioning and narrative in partnership with the core team, translating our products, proprietary data, capabilities and competitive differentiation into compelling stories for brands, agencies and commercial partners.\nExpand a vertical marketing strategy across priority industries, audiences and growth opportunities, developing differentiated positioning, go-to-market approaches and integrated programs tailored to each vertical.\nOwn the strategy B2B content and thought leadership, including Fetch Finds, industry perspectives, category narratives, case studies and proprietary insight-driven storytelling.\nPartner with Marketing Intelligence to transform first-party behavioral data, audience research and market intelligence into differentiated content, commercial narratives and actionable insights for priority industries.\nDevelop scalable sales enablement, messaging frameworks and marketing collateral that help commercial teams articulate Fetch's value across audiences, verticals and stages of the partner journey.\nPartner with Corporate Communications on industry thought leadership, executive visibility and external narratives that strengthen Fetch's credibility and position in the market.\nEvents & Experiences\nHelp expand Fetch's events and experiences strategy in partnership with the core team, determining where and how Fetch should show up to build awareness, deepen partner relationships and create commercial opportunities.\nProvide oversight across the strategy and investment of Fetch-owned experiences, priority industry conferences, executive gatherings and partner activations.\nDevelop distinctive experiences that bring Fetch's platform, products, data and partner value proposition to life in memorable and commercially meaningful ways.\nIdentify opportunities for integrated B2B2C experiences and co-marketing programs that connect Fetch's consumer audience, brand partners and commercial priorities.\nEstablish clear objectives and measurement frameworks that connect event investment to audience engagement, relationship development, qualified demand and commercial impact.\nDemand Generation & SMB\nProgress B2B demand generation strategy and programs in partnership with the core team, building scalable approaches to reach, engage, nurture and convert priority partner audiences.\nLead demand generation for emerging growth areas, including SMB and Fetch Ads Manager, establishing repeatable acquisition, engagement and conversion programs that support commercial expansion.\nDefine B2B media strategy and investment priorities across paid, owned and partner channels, optimizing spend based on audience opportunity, funnel performance and expected business impact.\nPartner with Sales and Commercialization to strengthen lead management, nurturing, funnel conversion and the connection between marketing activity and pipeline outcomes.\nEstablish performance frameworks, KPIs and operating rhythms that connect marketing investment to qualified demand, pipeline contribution and commercial growth.\nContinuously identify opportunities to improve marketing efficiency, audience targeting, conversion and scalability through experimentation, automation and emerging technologies.\nB2B Strategy & Organizational Leadership\nSet the multi-quarter strategy, investment priorities and operating model for B2B Marketing, aligning resources to Fetch's commercial growth objectives.\nLead and develop a high-performing B2B Marketing team, establishing clear accountability, developing senior talent and creating leverage through strong functional leadership.\nBuild repeatable processes, planning frameworks and operating mechanisms that improve collaboration, execution quality and performance across the function.\nAdvise senior Marketing and commercial leaders on market opportunities, partner needs, competitive dynamics and strategic investment trade-offs.\nPartner across Brand Experience, Sales, Commercialization, Product and adjacent functions to align priorities, resolve dependencies and ensure B2B Marketing delivers measurable business impact.\nSuccess Will Look Like\nFetch has a clear, differentiated B2B narrative and vertical-specific positioning that helps priority partners understand our value and why they should work with us.\nContent and thought leadership, including Fetch Finds, establish Fetch as a credible voice in commerce, advertising and consumer behavior while strengthening partner engagement and commercial conversations.\nFetch has a focused, measurable events strategy that builds industry relevance, deepens relationships and contributes to commercial opportunities.\nDemand generation and SMB marketing operate as scalable growth engines, connecting marketing investment to qualified demand, pipeline and commercial outcomes.\nSales and Commercialization teams have the content, insights, proof points and marketing programs needed to engage and convert priority audiences.\nB2B Marketing operates as a cohesive, high-performing function with clear priorities, strong leadership, repeatable systems and measurable business impact.\nQualifications\nProven senior B2B marketing leader with 12+ years of progressive experience, including leadership of a meaningful marketing function or portfolio within technology, advertising, commerce or an adjacent industry.\nDeep understanding of the CPG, retail, advertising and/or commerce landscape and how brands, agencies and businesses evaluate and purchase marketing solutions.\nDemonstrated experience developing B2B positioning, vertical marketing strategies, thought leadership and content programs that strengthen market differentiation and commercial growth.\nProven ability to build integrated demand generation programs and connect marketing investment to qualified demand, pipeline and measurable business outcomes.\nExperience leading event and experiential marketing strategies that balance brand building, industry relevance, relationship development and demand generation.\nExperience translating proprietary data, audience insights and complex product capabilities into compelling commercial narratives, content and sales enablement.\nStrong business judgment with experience prioritizing investments, managing budgets and making strategic trade-offs across multiple marketing disciplines.\nProven ability to build and lead high-performing teams, develop senior talent and establish scalable organizational capabilities.\nStrong executive and client-level communication skills, with the ability to influence senior stakeholders and build alignment across complex organizations.\nComfortable operating in ambiguity, balancing long-term strategic direction with the operational rigor required to deliver measurable results.\nCompensation:\nAt Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $202,319-$238,022. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.\nApplicants must be currently authorized to work in the United States on a full-time basis without the need for current or future employer sponsorship.\nAt Fetch, we'll give you the tools to feel healthy, happy and secure through:\nEquity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.\n401(k): Fetch will match your contributions dollar for dollar, up to 4% of your eligible pay.\nBenefits for humans and pets: We offer comprehensive medical, dental, and vision plans for everyone, including your pets.\nContinuing Education: Fetch provides ten thousand per year in education reimbursement.\nEmployee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue, and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.\nPaid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. (Holidays will vary for Canada-based roles)\nRobust Leave Policies: 14 weeks of fully paid parental leave for all employees, plus 6 additional weeks of paid childbirth recovery leave for birthing parents, and a flexible return-to-work schedule.\nCalvin Care Cash: Employees who are welcoming new family members will also receive a one-time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers, and much more!\nFlexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US for US-based roles. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. 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