Brand and Web Designer
About The Role
Finch is looking for a Brand Designer to own and evolve how our brand shows up in the world.
This role sits at the center of Finch's brand expression-defining how we tell our story, how we differentiate in a crowded B2B SaaS landscape, and how our brand scales with the company and our clients across commercial and enterprise segments. You'll lead brand execution across web, paid advertising, marketing, events, sales, and internal storytelling, balancing foundational system work with high-visibility brand moments.
You'll operate as the primary (and for now, sole) brand designer at Finch-deeply embedded within the marketing team and closely partnered with company leadership. This role is for a designer who is comfortable owning decisions, setting a high bar, and building a brand with intention and systems thinking, not just shipping assets.
You won't inherit a fully locked system. You'll be at the helm to define it-deciding where to push, where to refine, and how to maintain coherence while still doing bold, interesting, pixel-perfect work. You'll collaborate with the C-suite and the executive and marketing teams while delivering impact across the entire company.
This is a builder's role, and the work is focused on where the brand meets the market. Roughly 60% of your time will live in web and paid advertising-the surfaces that drive pipeline, shape first impressions, and carry the brand into the world. The rest spans system work, events, illustration, and the real-world campaigns that make Finch come to life.
What You'll Do
Own Finch's website end-to-end-design and ship the homepage, solution pages, and landing pages, making conversion-focused decisions and sharpening brand storytelling alongside marketing, product design, and engineering.
Lead paid advertising creative across paid social, display, and partner channels-concepting, producing, and iterating on ad creative directly with growth.
Own and design high-quality brand assets across campaigns, web, sales materials, events, social, and internal storytelling.
Define and evolve Finch's brand system, including core visual assets, guidelines, and reusable components.
Build templates, libraries, and standards-and the AI-enabled workflows around them-that empower the marketing team to execute consistently and at a high level without you in the loop on every asset.
Maintain a high bar for quality and consistency across every brand touchpoint.
Balance speed, craft, and risk-knowing when to move fast, when to polish, and when to push into new creative territory.
Bring systems thinking and strong judgment to layouts, concepts, and executions.
Operate as a self-starter and self-checker, taking ownership of your work and continuously raising the bar.
Collaborate closely with marketing, founders, sales, product, and external partners to ensure brand aligns with business goals.
Translate a complex technical infrastructure product into clear, compelling visual stories that resonate far beyond a technical audience.
What You'll Bring
6+ years of experience in brand design, visual design, or marketing-focused creative roles.
Prior experience at a brand or design agency, ideally working with B2B SaaS or technology companies.
A portfolio that demonstrates strong systems thinking, and execution across brand, web, and print.
Excellent fundamentals in typography, layout, color, hierarchy, and composition.
Proficiency in Figma, Webflow, and Adobe Creative Suite.
Deep experience designing for the web-real sites that drove real outcomes, with a clear point of view on hierarchy, storytelling, and how traffic flows into a page.
Hands-on experience making paid ad creative that has run in market-you have opinions about what works on Meta, LinkedIn, and display, and why.
AI fluency as a craft enhancer, not a crutch-you use AI to amplify your thinking and output without losing the foundational craft underneath, and you're excited to build a system that enables the rest of the marketing team to design with AI tools while holding the brand bar.
Experience designing for marketing surfaces (websites, campaigns, decks, events, content).
Ability to operate autonomously while collaborating effectively across teams.
Comfort in high-velocity environments with evolving priorities.
Interest in technology and complex products (prior API or data infrastructure experience encouraged but not required).
Success Looks Like
- Have spent part of your career at a brand or design agency, working across multiple clients, industries, and mediums.
- Are ready to trade client rotations for deep ownership -building and evolving one brand end-to-end.
- Know how to move between strategy and execution, from brand systems and concepts to pixel-perfect delivery.
- Are comfortable operating as a team of one in design, while being closely embedded in a collaborative marketing team.
- Bring strong opinions, good taste, and the judgment to know when to move fast and when to sweat the details.
- Enjoy working across web, campaigns, print, events, decks, and motion, and want your work to show up everywhere.
- Are energized by ambiguity and excited to help define the system-not just follow it.
- Want to build a cohesive brand system instead of one-off assets.
Why Finch
This is a rare chance to fully own a brand at a true inflection point.
Finch is the leading connectivity platform for employment systems, powering secure access to payroll, benefits, and HR data across 250+ systems through a single integration. We're modernizing legacy industries with infrastructure that sits quietly behind the scenes-and now, the brand is stepping into the spotlight.
As a (Senior) Brand Designer, you'll have full creative ownership across web, advertising, print, events, and storytelling. You'll work directly with founders and a marketing team that deeply values craft, clarity, and momentum-building a brand system that scales while leaving room for bold, differentiated ideas.
If you want full ownership, real impact, and the space to do thoughtful, ambitious brand work with a group of truly great humans in NYC or SF, let's talk!
What We Offer
- Competitive equity with a 10-year exercise window
- Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
- Unlimited PTO (with a 3-week minimum)
- 401(k) plan
- Regular team offsites and meetups
- Hybrid work: 3+ days/week in our SF Office