{"id":2419835,"url":"https://alion.io/job/fintel-connect-senior-growth-marketer","title":"Demand Generation Manager","company":{"id":1840757,"name":"Fintel Connect","domain":"fintelconnect.com","url":"https://alion.io/company/fintelconnect","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"BambooHR","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Vancouver, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":58000,"max_usd":106000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":161},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-09-17T00:00:00Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-11-01T08:01:15Z","board_verified":true,"closed_at":null,"days_open":45,"trust":{"level":"ok","repost_count":1,"flags":[],"days_open":45},"description":"Who We Are:\nFintel Connect is a fast growing fintech startup on a mission to helping financial services clients like Scotiabank, Wealthsimple, RBC and many others grow through meaningful partnerships. We're the leading affiliate and influencer marketing platform, network, agency and AI compliance engine exclusively built for fintech and banking - and looking for driven, creative and high-achieving marketers to join our team.\nThe Why:\nA competitive base salary \nA rapidly growing organization with real career progression and continuous learning\nComprehensive health and wellness benefits\nPaid sick days\nPaid volunteer time to support causes that matter to you\nTeam events and social perks\nSummer Fridays, every second Friday, start the weekend early\nThe Role:\nWe’re looking for a Senior Growth Marketer to help build and improve how Fintel Connect generates demand.\nYour primary areas of focus will be paid acquisition and B2B demand generation. You’ll plan and execute programs designed to reach Fintel Connect’s priority audiences and accounts, generate qualified demand and support pipeline growth. This is a hands-on role for someone who is comfortable building a plan, launching campaigns, reviewing performance, and identifying what to do next.\nYou won’t be expected to be a specialist in every Marketing discipline. We’re looking for someone with strong experience in paid acquisition and demand generation, along with an understanding of how areas like ABM, lifecycle marketing and CRO can support the broader buyer journey. Success in this role means running thoughtful, measurable programs and continuously improving them based on what we learn.\nThe Responsibilities:\nPaid Acquisition\nPlan and manage paid acquisition campaigns across Fintel Connect’s priority channels.\nDevelop audience targeting and channel recommendations based on our ICP and commercial priorities.\nManage campaigns from planning through optimization, with a focus on qualified demand and pipeline contribution.\nTest audiences, messaging, offers, creative and landing pages to improve performance.\nReview channel performance and recommend where to scale, optimize or adjust investment.\nPartner with Content and Design on campaign creative and messaging.\nDemand Generation & ABM\nTurn GTM priorities into demand-generation campaigns for Fintel Connect’s priority audiences and accounts.\nBuild campaign plans that define the audience, buyer needs, offer, channels, and success measures.\nSupport and execute account-based marketing initiatives in partnership with Sales.\nCoordinate campaigns across paid, email, content, events, partnerships, and other relevant channels.\nIdentify new opportunities to reach and engage priority audiences and accounts.\nMeasurement & Optimization\nTrack campaign performance, lead quality and pipeline contribution.\nPartner with Marketing Operations to ensure programs are accurately tracked and measurable.\nReview performance across acquisition, conversion, lead quality and pipeline.\nIdentify what is working, what could improve, and what should be tested next.\nTurn campaign data into practical recommendations and next steps.\nBuild a consistent approach to testing and optimization across Growth Marketing programs.\nThe Qualifications:\n5+ years of B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another B2B environment.\nExperience developing or executing B2B demand-generation programs.\nExperience planning and managing paid acquisition campaigns.\nComfortable working with campaign data and using it to improve performance.\nGood understanding of audience targeting, segmentation, and the B2B buyer journey.\nFamiliarity with CRM and Marketing automation platforms; HubSpot experience is an asset.\nExposure to areas such as ABM, lifecycle marketing, or conversion optimization is helpful but not required.\nComfortable working in a collaborative, hands-on Marketing team.\nAble to work independently while collaborating effectively with others.\nStrong communication, problem-solving, and organizational skills.\nFinancial services, fintech or affiliate/partnership marketing experience are an asset.\nAt Fintel Connect, we are committed to fostering a diverse and inclusive workplace as an equal opportunity employer. We embrace individuals of all backgrounds, ensuring that everyone has the opportunity to thrive and succeed.\nJoin us and be part of a team shaping the future of growth in the financial sector. For more about us, visit our website: Fintel Connect","description_format":"text","description_chars":4527,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Financial Software & Embedded Finance","Credit Unions & Cooperative Banks"],"lifecycle":[{"event":"open","at":"2026-10-13T04:52:20Z"},{"event":"close","at":"2026-10-20T01:46:40Z"},{"event":"reopen","at":"2026-10-28T00:14:18Z"}],"visa":[],"liveness":{"score":31,"band":"fade","label":"Fading","p_open":1,"p_active":0.692,"p_room":0.45,"age_days":45,"expected_fill_days":28,"reasons":["conf:2","win:tail"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/fintel-connect-senior-growth-marketer","json_url":"https://alion.io/job/fintel-connect-senior-growth-marketer.json","meta":{"generated_at":"2026-11-01T10:16:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15861,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1840757},"rest":"https://alion.io/mcp/rest/get_company?id=1840757"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffintel-connect-senior-growth-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffintel-connect-senior-growth-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffintel-connect-senior-growth-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/fintel-connect-senior-growth-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffintel-connect-senior-growth-marketer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2419835}},{"tool":"search_jobs","arguments":{"company":"fintelconnect.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2419835},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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