Head of Brand

Head of Brand

You'll own how Firecrawl shows up in the world: the positioning, the voice, the social presence, the launch copy, and everything in between. Right now, we're one of the fastest-growing developer tools on the internet. This role is about making sure the world knows it, understands it, and chooses us over everything else.

Salary Range: $244,000-$277,000 USD/year

Equity Range: Competitive equity. Details shared during the process.

Location: San Francisco, CA (SF HQ). On-site, five days a week.

Job Type: Full-Time

Experience: 4+ years owning brand at a developer-facing or technical product company

Work Authorization: Must be authorized to work in the United States. We're not able to sponsor US visas right now, though that may change down the line.

About Firecrawl

Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data. It's the boring-hard problem everyone building with LLMs eventually hits, solved.

We hit 8 figures in ARR in year one and more than doubled it in year two. We have 180k+ GitHub stars, putting us in the top 50 repositories of all time, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.

We're a small team punching far above our weight, working out of SF HQ and our new Toronto Hub. Everyone here owns a real piece of the product and company, end to end, and runs it themselves. No hiding behind process or headcount.

This is a place for people who want to work at the frontier: an AI company building the infrastructure other AI companies run on, not one bolting AI onto an existing product. We move fast, go deep, and are building the tools superintelligence will rely on to gather data from the web.

What You'll Do

• Own Firecrawl's brand positioning end to end, from how we describe ourselves on the homepage to how we show up in competitive comparisons and LLM recommendations

• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience

• Grow and manage our presence on X and LinkedIn. Not just posting, but building a community and a point of view

• Run competitive analysis and translate it into messaging that differentiates us clearly, without marketing-speak

• Partner directly with founders and product to align brand with roadmap and GTM priorities

• Shape the content calendar and own the cadence of what goes out across every channel

• Think about discoverability beyond SEO, including how LLMs surface and recommend tools like ours

What We're Looking For

• You understand how developers think. Not just what they do, but how they evaluate tools, what they distrust, and what makes them share something with their team. You've built brand for a developer-facing product before and you have receipts

• You're a writer first. The best brand work here will be in words: short-form, sharp, opinionated. You write copy that sounds like a smart person talking, not a marketing team hedging

• You've driven organic growth. You've moved the needle on search visibility and social reach for a technical product, and the numbers hold up when we check them in Ahrefs

• You're comfortable working directly with founders. No brand committee. No approval chain. You'll sit close to the people making product decisions and be expected to have a strong point of view on how we talk about what we're building

• You think about LLMs as a distribution channel. You understand that discoverability now includes AI tools recommending products, and you know how to write for that world

Backgrounds that often do well: in-house brand at a developer tools or infra company, head of marketing at an early-stage API startup, founding marketer who owned everything from positioning to social.

What We're NOT Looking For

• Brand strategists who hand off execution to someone else

• People who measure success in impressions and engagement rate over organic growth and real developer mindshare

• Anyone who needs a brand playbook handed to them before they can start

A Note On Pace

We operate at an absurd level of urgency because the window for what we're building won't stay open forever. If that excites you, keep reading. If it doesn't, no hard feelings, but this role probably isn't for you.

Benefits & Perks

Available to all employees

• Salary that makes sense: $244,000-$277,000 USD/year, based on impact, not tenure

• Own a piece: Gain competitive equity in what you're helping build

• Generous PTO: 15 days mandatory, anything after 24 days, just ask (holidays excluded). Take the time you need to recharge

• Parental leave: 12 weeks fully paid, for all parents

• Wellness stipend: $100 USD/month for the gym, therapy, massages, or whatever keeps you human

• Learning & Development: Expense up to $1,000 USD/year toward anything that helps you grow professionally

• Team offsites: A change of scenery, minus the trust falls

• Sabbatical: 3 paid months off after 4 years, do something fun and new

Available to US-based full-time employees

• Full coverage, no red tape: Medical, dental, and vision (100% for employees, 50% for partner and kids). No weird loopholes, just care that works

• Life & Disability insurance: Employer-paid basic life and AD&D, short-term disability, and long-term disability. Coverage for life's curveballs

• Virtual care and a health guide: Teladoc for the couch doctor visit, plus Rightway to answer coverage questions and fight billing errors for you

• Mental health: Talkspace, therapy and psychiatry on your schedule

• Fertility and family building: Carrot, covering you and your partner

• EAP: Free confidential counseling, legal and financial consults, and online will prep through Guardian

• 401(k) plan: Retirement might be a ways off, but future-you will thank you

• Pre-tax benefits: HSA, FSA, and commuter benefits to help your wallet out a bit

• Supplemental options: Extra life and AD&D, accident, critical illness, hospital indemnity, plus pet, legal, and identity protection through MetLife

Available to SF-based employees

• SF HQ perks: Snacks, drinks, team lunches, intense ping pong, and peak startup energy

• E-Bike transportation: A loaner electric bike to get you around the city, on us

Interview Process

Application Review: Send us your work: examples of brand or copy you've owned, social presence you've grown, or positioning you've built. Add a quick note on why Firecrawl, and what you'd want to change about how we show up today.

Intro Chat (~25 min): A quick conversation to get to know each other before we go deep. We'll talk about what you've built, your instincts on developer brand, and what you'd prioritize first. Time for your questions too.

Deep Dive Chat (~45 min): Walk us through a real example: a time you owned positioning for a technical product and it worked. Then we'll dig into a live scenario: how would you differentiate Firecrawl against our closest competitors? Come ready to think out loud. We care about taste and reasoning, not a rehearsed pitch.

Founder Chat (~25 min): Culture, pace, ownership, and how you like to work. Time for your questions too.

Paid Work Trial (~40 Hours): Work on a real brand problem with the team: a positioning rewrite, a launch brief, or a social content sprint. Paid at a contractor rate. We evaluate on taste, sharpness, and speed. Remote-friendly, and we'll flex around your current commitments.

Decision: We move fast after the trial.

If you want to own the brand of one of the fastest-growing developer tools on the internet, and you have the writing and instincts to back it up, this is your shot.

Apply now.