{"id":2762039,"url":"https://alion.io/job/firstprinciple-appsforbharat-category-leader-e-commercequick-commerce","title":"Category Leader – E-commerce/Quick Commerce","company":{"id":3801489,"name":"Firstprinciple Appsforbharat","domain":"appsforbharat.com","url":"https://alion.io/company/firstprinciple-appsforbharat","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Operations","role_family":"Operations","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":15000,"max_usd":43000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1517},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-16T02:58:20Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-17T19:37:20Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Category Leader - E-commerce\nLocation: Bengaluru, HSR | Full-time\nAbout the Role\nWe are looking for an entrepreneurial and growth-oriented Category Leader - E-commerce to own and scale our rapidly growing E-commerce business at AppsForBharat.\nThe business is already generating ₹100 Cr in annualized revenue, and we are now entering the next phase of growth - with an ambition to scale the business to ₹300 Cr+ and build a much larger, profitable and sustainable E-commerce vertical.\nThis is a high-ownership business leadership role where you will own the P&L and growth agenda end-to-end - from category and assortment strategy to customer experience, merchandising, supply chain, marketing levers, profitability and team building.\nWe are looking for someone who can think like a business owner, identify the biggest growth opportunities, and translate them into execution. You will work closely with the leadership team and cross-functional teams across Product, Tech, Marketing, Operations and Supply Chain to build the next phase of the business.\nWhat You'll Own\n1. Business Growth & P&L\nOwn the overall E-commerce P&L, with responsibility for revenue, margins, contribution and sustainable growth.\n\nDefine and execute the roadmap to scale the business from ₹100 Cr to ₹300 Cr+.\n\nIdentify the biggest growth levers across acquisition, conversion, AOV, repeat purchases, assortment, pricing and customer retention.\n\nBuild business plans, revenue forecasts and growth targets; track performance against plan and course-correct quickly.\n\nBalance growth with profitability and build a healthy, scalable business model.\n\n2. Category & Assortment Expansion\nOwn the overall category strategy and continuously expand the assortment of divine, spiritual and devotional products.\n\nIdentify whitespace opportunities and new product/category opportunities based on customer needs, trends and business potential.\n\nDrive SKU-level performance - identifying winners, fixing underperforming products and improving the overall portfolio mix.\n\nBuild frameworks for new product launches, pricing, packaging, positioning and lifecycle management.\n\nDevelop differentiated products and offerings that strengthen AppsForBharat's position in the spiritual commerce space.\n\n3. E-commerce Growth & Merchandising\nOwn the overall customer journey across the app and web store, from discovery to purchase and post-purchase experience.\n\nImprove key ecommerce metrics including traffic, CTR, conversion, AOV, repeat rate and customer lifetime value.\n\nDrive merchandising strategy to improve product discovery, cross-sell, upsell and category penetration.\n\nPartner with Product and Tech teams to identify and prioritize improvements across the shopping experience.\n\nBuild and optimize promotional, campaign and merchandising calendars in partnership with Marketing.\n\n4. Customer & Retention Growth\nBuild strategies to increase repeat purchases and customer lifetime value.\n\nUnderstand customer cohorts, purchase behavior and category affinity to identify opportunities for deeper engagement.\n\nWork with CRM/Marketing teams to create targeted journeys, offers and campaigns that drive repeat transactions.\n\nDevelop a strong understanding of what drives customers to buy, return and purchase across multiple categories.\n\n5. Supply Chain, Inventory & Operations\nPartner closely with Supply Chain and Operations to build a scalable and efficient operating model.\n\nImprove inventory planning, availability and working capital efficiency while minimizing stockouts and excess inventory.\n\nBuild processes to ensure consistent product quality, packaging and customer experience.\n\nIdentify operational bottlenecks and implement systems/processes that can support the next stage of business scale.\n\nEnsure new category and SKU launches are operationally ready and delivered within timelines.\n\n6. Data, Analytics & Business Reviews\nBuild a strong data-driven culture around category and business decisions.\n\nEstablish and track key business metrics across revenue, margin, conversion, AOV, repeat rate, inventory turns, CAC and contribution.\n\nConduct regular business and category reviews to identify trends, opportunities and risks.\n\nUse customer and product-level data to make decisions on assortment, pricing, promotions and investments.\n\nBuild dashboards and mechanisms that provide clear visibility into business performance.\n\n7. Team & Leadership\nBuild and lead a high-performing team across category, merchandising and business operations.\n\nSet clear goals, ownership structures and performance metrics for the team.\n\nDevelop strong second-line leaders and create a culture of ownership, speed and accountability.\n\nWork closely with Product, Tech, Marketing, Supply Chain, Finance and Operations to drive cross-functional execution.\n\nAct as the primary business owner and thought partner for the E-commerce vertical with the leadership team.\n\nWhat We're Looking For\n8-12 years of experience in E-commerce, Consumer Internet, D2C or Retail businesses.\n\nStrong experience in scaling an existing business/category, ideally having grown a business from approximately ₹5 Cr to ₹30 Cr+ or equivalent monthly scale.\n\nProven experience owning P&L / revenue / contribution for a meaningful business or category.\n\nStrong understanding of E-commerce growth levers - conversion, AOV, repeat rate, assortment, pricing, merchandising and customer retention.\n\nExperience managing the complete lifecycle of products/SKUs, from identification and sourcing through launch, growth and optimization.\n\nStrong analytical orientation with the ability to translate data into business decisions.\n\nExperience working closely with Product, Tech, Marketing, Supply Chain and Operations teams.\n\nDemonstrated ability to build and lead high-performing teams.\n\nStrong commercial acumen and understanding of unit economics.\n\nEntrepreneurial mindset with a high bias for ownership, speed and execution.\n\nComfortable operating in an ambiguous, fast-moving environment and building processes as the business scales.\n\nWhat Would Make You Stand Out\nExperience scaling a D2C / E-commerce / Consumer Internet business from ₹5 Cr to ₹30 Cr+ monthly.\n\nExperience owning a category or business with full P&L responsibility.\n\nExperience in high-growth startups where you have had to build teams, processes and operating mechanisms while simultaneously delivering business growth.\n\nExperience in categories involving high SKU breadth, repeat purchases and strong merchandising/retention levers.\n\nExperience building or scaling a new category/business within an existing consumer platform.\n\nWhy Join AppsForBharat?\nOwn and scale an already proven business rather than starting from zero.\n\nOpportunity to take a ₹100 Cr business to ₹300 Cr+ and build a significant business vertical within AppsForBharat.\n\nHigh visibility and direct ownership of business outcomes.\n\nWork at the intersection of E-commerce, Consumer Internet and India's rapidly evolving devotion economy.\n\nOpportunity to build a differentiated spiritual commerce business for millions of consumers.\n\nWork closely with the founding and leadership team with significant autonomy and decision-making ownership.\n\nBuild a high-performing team and create the operating engine for the next phase of 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