Category Manager- Quick Commerce

Firstprinciple Appsforbharat • Commerce • Consumer & Utility Software • Microsoft Excel • 1 day ago
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Salary
≈ $11k – $26k per year (Estimated)
Location
In office (Bengaluru)
Seniority
Middle · 4+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 17, 2026. First seen by Alion on Oct 16, 2026.

Overview
Company
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Profile match

Firstprinciple Appsforbharat

Assisting Millions of Devotees Worldwide in Their Devotional and Spiritual Journeys. We are committed to building the most trusted destination that serves the devotional needs of millions of devotees in India and abroad, providing them the access they always wanted.
appsforbharat.com • HQ: Bengaluru, India • Consumer & Utility Software
Tech stack of Firstprinciple Appsforbharat
Backed by Elevation Capital

About the job

Srimandir · AppsForBharat - We're Hiring

AppsForBharat runs Srimandir, India's largest devotional platform - ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf:Visibility andAvailability.

Category Manager - Quick Commerce VISIBILITY

Own how we get seen and convert on the quick-commerce shelf - pricing, ads, and platform relationships.

Experience: 4-6 years · quick-commerce category experience strongly preferred

The role

You ownvisibility for the devotional category on quick commerce - winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platform's team. You run the category like a P&L and grow it from launch.

What you'll own

  • Pricing & margin architecture per sub-category - mass / mass-premium / premium - balancing reach (breakeven anchors) against margin (premium lanes).

  • Quick-commerce retail media / ads across Blinkit, Zepto and Instamart - search, visibility placements, and daily ROAS / ACOS management.

  • Platform relationships (KAM) - own the relationship and joint business plans (JBP) with each platform's category / account managers.

  • Assortment & listing performance - catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.

  • Category P&L, GMV and market share - own the number; plan the BAU and festive visibility calendar.

  • Market & competitive intelligence - track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.

What success looks like (first 6-12 months)

  • Share of voice / visibility and SKU-level conversion at or above target on each platform.

  • Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.

  • Category GMV and market-share growth versus launch baseline.

  • Clean, complete, high-converting listings and a live JBP with each platform.

What you bring

  • 4-5 years in category management, brand, or e-commerce growth - hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.

  • Pricing and P&L fluency - comfortable owning a category number.

  • Retail-media / performance-ads capability (running and optimising platform ad consoles).

  • Strong platform KAM relationships and commercial-negotiation instinct.

  • Data-driven - strong Excel / analytics; makes decisions from SKU×city data.

Nice to have

  • FMCG or D2C category background; exposure to festive / seasonal demand planning.

  • Affinity for the devotional / cultural space and Indian consumer nuance.

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