{"id":2762041,"url":"https://alion.io/job/firstprinciple-appsforbharat-content-strategist","title":"Content Strategist","company":{"id":3801489,"name":"Firstprinciple Appsforbharat","domain":"appsforbharat.com","url":"https://alion.io/company/firstprinciple-appsforbharat","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":9000,"max_usd":18500,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":490},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-16T02:58:20Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-22T04:06:16Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Content Strategist\nABOUT APPSFORBHARAT\nAppsForBharat is a Series C funded faith-tech startup backed by leading investors including Fundamentum, Susquehanna Asia VC, Peak XV Partners (formerly Sequoia Capital), Elevation Capital, and BEENEXT. Our team draws talent from IITs, IIMs and other premier institutes, with deep experience scaling high-growth consumer internet startups.\nOur flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees, a digital sanctuary offering seamless access to sacred rituals, divine teachings, and a vibrant spiritual community. The app is growing 20-25% month-on-month, and content is at the heart of how we build daily habit and devotion among millions of users.\nContent is at the heart of one of our flagship devotee-facing initiatives - a steady stream of devotional, scripture-rooted, and culturally resonant content that keeps devotees engaged with their faith every single day. This role is central to how that experience is planned, written, and brought to life across formats.\nROLE OVERVIEW\nWe are looking for a Content Strategist to ensure continuity and excellence across content planning, script writing, content strategy, and execution for one of our key devotional content initiatives. This is a high-ownership role for someone who can think like a strategist and execute like a creator - moving fluidly from planning a content calendar to writing a sharp script to overseeing the final video output.\nYou will work closely with Design, Product, and Growth teams to ensure our content is not only spiritually authentic and high-quality, but also optimised for engagement, discovery, and habit formation. Fluency in Hindi is mandatory, as a majority of scripting, storytelling, and devotee communication happens in Hindi.\nKEY RESPONSIBILITIES\nScript & Copywriting\nWrite compelling, culturally authentic scripts and copy across formats short-form video, long-form video, in-app content, and social content.\n\nEnsure every script balances devotional authenticity with a modern, engaging storytelling style suited to how audiences consume content today.\n\nHindi fluency is mandatory, you should be able to write and review scripts confidently and accurately in Hindi, as the majority of this content is produced in the language.\n\nContent Strategy & Planning\nOwn the content strategy for a high-priority devotional content vertical, ensuring a consistent, high-quality drumbeat of content that builds daily habit among devotees.\n\nPlan and manage content calendars across formats, balancing evergreen devotional content with trending, seasonal, and festival-linked themes.\n\nIdentify content gaps and opportunities by studying devotee behaviour, engagement trends, and what's resonating in the devotional content space.\n\nProduction Oversight\nOversee the journey from script to final video, working closely with production and design teams to ensure content is executed the way it was envisioned.\n\nReview shot content and edits for accuracy, tone, and devotional sensitivity before publishing.\n\nCross-Functional Coordination\nCoordinate closely with Design, Product, and Growth teams to align content output with product experiences and growth goals.\n\nPartner with Growth and Analytics to understand what content drives engagement, and translate those learnings back into the content plan.\n\nContent Operations & Execution\nManage end-to-end content operations - from ideation and planning to production tracking and publishing timelines.\n\nEnsure content is delivered on time, consistently, and without gaps in the daily publishing cadence.\n\nEngagement & Trend Awareness\nStay on top of trending formats, cultural moments, and festival calendars to keep our content timely and relevant.\n\nContinuously experiment with new formats and storytelling styles to drive higher engagement and shareability.\n\nWHAT YOU BRING\nExperience: 2-4 years of experience in content strategy, scriptwriting, or content production, ideally in a fast-paced, high-output environment.\n\nHindi language proficiency: Mandatory. You should be able to write, review, and refine scripts and copy fluently in Hindi.\n\nStrong scriptwriting and storytelling skills across short-form and long-form video formats.\n\nDemonstrated ability to manage content calendars and coordinate multiple pieces of content in production simultaneously.\n\nComfort working closely with production and design teams, with an eye for detail on the final video output, not just the script.\n\nStrong understanding of what drives engagement on trending and devotional content.\n\nExcellent communication and cross-functional stakeholder management skills.\n\nBONUS POINTS\nPrior experience creating devotional, spiritual, or cultural content.\n\nHands-on experience overseeing video production, from script to final edit.\n\nExperience working with content calendars tied to festivals, cultural events, or trending news cycles.\n\nFamiliarity with short-form video platforms and what makes content perform well on them.\n\nWHY YOU'LL LOVE IT HERE\nOwn content that reaches and inspires millions of devotees every single day.\n\nTrue end-to-end ownership: strategy, script, production, and publishing.\n\nHighly collaborative, autonomous work culture.\n\nCompetitive compensation and performance-based incentives.\n\nHealth & wellness benefits for you and your family.\n\nA serene, pet-friendly, peaceful office in the heart of HSR Layout, Bangalore.\n\nJoin us in shaping how millions connect with their faith, one story at a time.","description_format":"text","description_chars":5514,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Hindi","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer & Utility Software"],"lifecycle":[{"event":"open","at":"2026-10-17T02:58:20Z"}],"visa":[],"liveness":{"score":89,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.889,"p_room":1,"age_days":5,"expected_fill_days":20,"reasons":["conf:0","velocity","win:early","comp:junior"],"computed_at":"2026-10-21T05:46:15Z"},"pay":null,"html_url":"https://alion.io/job/firstprinciple-appsforbharat-content-strategist","json_url":"https://alion.io/job/firstprinciple-appsforbharat-content-strategist.json","meta":{"generated_at":"2026-10-22T04:08:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":4309,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3801489},"rest":"https://alion.io/mcp/rest/get_company?id=3801489"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffirstprinciple-appsforbharat-content-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffirstprinciple-appsforbharat-content-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffirstprinciple-appsforbharat-content-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/firstprinciple-appsforbharat-content-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffirstprinciple-appsforbharat-content-strategist"}]}