{"id":2762034,"url":"https://alion.io/job/firstprinciple-appsforbharat-creative-strategy-manager","title":"Creative Strategy Manager","company":{"id":3801489,"name":"Firstprinciple Appsforbharat","domain":"appsforbharat.com","url":"https://alion.io/company/firstprinciple-appsforbharat","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-16T02:58:20Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-22T04:06:16Z","board_verified":true,"closed_at":null,"days_open":6,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":6},"description":"Role Overview\nWe’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert.\nWhat you’ll own\nDrive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels\n\nWrite and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights\n\nBuild and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, that the team can iterate against\n\nLead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution\n\nOwn the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction\n\nTrain and upskill junior creative team members; build internal creative strategy muscle\n\nStay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations, and translate those into communication that resonates.\n\nWhat you bring\n5+ years across agency and D2C brand environments, you've seen both worlds and know the difference\n\nExceptional writing. Copy is your primary tool, the buck starts from copy\n\nDeep understanding of performance creative: hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click\n\nComfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction fast\n\nYou think in frameworks and hypotheses, not just vibes or gut feelings.\n\nExperience managing external agencies and freelance creatives with clarity and accountability\n\nEnough creative range to coach others, you can articulate why something works, not just that it does.\nYou'll thrive if you\n\nLove understanding what makes people buy, especially in emotionally-driven, faith and devotion categories\n\nAre obsessive about the first 3 seconds of any content\n\nCan context-switch between big strategic thinking and line-level copy feedback without losing altitude\n\nHave strong opinions about formats and can back them with data\n\nAre energised by building, not just executing - you want to leave systems behind, not just campaigns.","description_format":"text","description_chars":2315,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer & Utility Software"],"lifecycle":[{"event":"open","at":"2026-10-17T02:58:20Z"}],"visa":[],"liveness":{"score":89,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.887,"p_room":1,"age_days":6,"expected_fill_days":23,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/firstprinciple-appsforbharat-creative-strategy-manager","json_url":"https://alion.io/job/firstprinciple-appsforbharat-creative-strategy-manager.json","meta":{"generated_at":"2026-10-22T06:56:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2171,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3801489},"rest":"https://alion.io/mcp/rest/get_company?id=3801489"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Ffirstprinciple-appsforbharat-creative-strategy-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Ffirstprinciple-appsforbharat-creative-strategy-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Ffirstprinciple-appsforbharat-creative-strategy-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/firstprinciple-appsforbharat-creative-strategy-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Ffirstprinciple-appsforbharat-creative-strategy-manager"}]}