{"id":4247755,"url":"https://alion.io/job/firstprinciple-appsforbharat-crm-intern","title":"CRM Intern","company":{"id":3801489,"name":"Firstprinciple Appsforbharat","domain":"appsforbharat.com","url":"https://alion.io/company/firstprinciple-appsforbharat","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Kula","truth_index":null},"role":"Early Careers","role_family":"Early Careers","seniority":"intern","employment_type":"internship","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-11-12T13:10:55Z","employer_posted_date":"2026-11-12","last_verified_at":"2026-11-13T13:10:55Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Job Title: Retention Marketing Intern\nLocation: Bengaluru (Work from Office)\nDepartment: Retention\nType: Internship\nDuration: 3 months\nStipend: 20-25k / Month\nCompany: appsforbharat.com\nAbout AppsForBharat\nAppsForBharat is on a mission to help millions of Indians connect with spirituality and culture through beautifully crafted, AI-first consumer experiences. Backed by Peak XV Partners, Elevation Capital, Fundamentum, and other top investors, we’re a Series C faith-tech startup built by alumni from IITs, IIMs, and high-growth startups.\nOur flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees enabling digital rituals, spiritual teachings, personalized recommendations, and a thriving devotional community.\nIndia’s $44B devotion economy is still largely offline and we’re building the technology, design, and infrastructure to bring it online with trust, scale, and quality. As part of our Engineering team, you’ll play a key role in ensuring that these deeply meaningful experiences are reliable, performant, and delightful for millions of users every day.\nAbout the Role\nWe are looking for a detail-oriented and execution-driven Retention Marketing Intern to support customer engagement, retention, and lifecycle communication. You will work closely with the CRM Manager to build and execute campaigns across multiple channels and ensure timely, error-free delivery.\nKey Responsibilities -\nExecute CRM campaigns across Push, SMS, WhatsApp,E-mail, In-app, RCS\n\nBuild segments based on user behavior & funnels\n\nAssist in lifecycle journeys (activation → retention → reactivation)\n\nTrack CTR, conversions & campaign performance\n\nRun A/B experiments and optimize communication strategy\n\nCoordinate with content, product & analytics teams\n\nWhat We’re Looking For\nHands-on experience in CRM, retention marketing, or lifecycle operations.\n\nProficiency in CRM tools like MoEngage or CleverTap (mandatory).\n\nExperience in managing SMS, Push Notifications, WhatsApp, and RCS campaigns.\n\nBasic understanding of segmentation, funnels, and campaign analytics.\n\nStrong attention to detail and ability to manage multiple campaigns in parallel.\n\nMandatory: Hindi + English [South languages good to have]\n\nApply Now\nJoin us to reimagine how Bharat connects with faith, culture, and meaning through the power of technology.\nEmail: \nOne Team. One Goal. 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