CRM Manager
Confirmed on the employer's own hiring board on Oct 18, 2026. First seen by Alion on Oct 16, 2026.
Job Title: CRM Manager
Location: Bengaluru (Work from Office) Reporting To: Associate Director - Retention & Product Department: Retention Level: L5 Type: Full-Time
About the Role:
We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel - from onboarding to reactivation - with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.
Key Responsibilities:
Own and drive CRM strategy for different business verticals.
Lead execution across Push, SMS, WhatsApp, and Email campaigns.
Manage and mentor CRM executives/specialists.
Build lifecycle marketing journeys - onboarding, engagement, reactivation.
Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
Create CRM dashboards, track OKRs, and drive continuous improvements.
Collaborate closely with product, growth, content, and data teams.
Key Deliverables:
Increase in repeat user retention and revenue through CRM.
Optimized user journeys across the CRM funnel.
Strong and scalable CRM processes and execution frameworks.
What We’re Looking For:
4-6 years of experience in CRM, lifecycle marketing, or retention.
Hands-on experience with campaign tools and analytics platforms.
Ability to lead and coach a small team.
Strong data orientation with a performance mindset.
Excellent collaboration and stakeholder management skills.
Share your CV at [email protected] for a quick turnaround!